1. Graphic Design Presented by EquipmentFX

2. Key Philosophy You NEVER get second chance to make a good first impression…. MAKE IT COUNT!

3. Their First Impression They’ll form one, so control it Quality The right message The right offers The right solutions

4. Their First Impression Ask yourself…. “How do I feel when I get something that looks and feels cheap?” You don’t need to make that mistake!

5. Key Considerations 18 key considerations when choosing your next design firm to create and deliver material that makes a difference.

6. Experience Matters Experience in design, construction and discipline from your Graphic design firm Ask to see their portfolio of work

7. Headlines Headline Construction: Is it relevant, and interruptive? Ask to see examples Who is doing the research?

8. Sub-Headlines Sub-Headline: Does it continue to control the prospect What is the placement, and is it tied into the headline? Why is this important? It leads them to the offer!

9. Direct Response Direct Response: Is there a “call to action”, or an “Irresistible Offer” Where is the placement, are the offers relevant?

10. Contact Elements Contact Elements: Do you have an 800#, website or offer code that is easily tracked? Ask for some examples

11. Your Brand Elements Is there a proper integration of your brand elements: Your story, Your positioning statement, Your logo Other critical areas that might be the difference between getting put in the wastebasket, or staying on the prospects desk for a bit.

14. Solution and Emotional Selling Are you promoting solutions to their “hot buttons” or how long you have been in business? The difference can create exponential success with your campaign.

15. Solution Selling: Research Have you surveyed customers, prospects and lost customers to know what is important to them to actually know?

16. Quality of Vendor Are you using a high-end graphic company that does the following: Is at the edge of technology Researches printing costs Tracks trends in paper prices and stock Makes suggestions on how to lower overall costs with bulk postage for mailing campaigns?

17. Economic Efficiency Advance planning can reduce the costs by up to 300% and boost your ROI significantly

18. Return on Investment If you learn one thing, its that the goal is to tell your story to as many prospects as possible for the lowest possible cost! Advance planning techniques allow you to do this!

19. It’s the Detail that Counts! If you’re not planning all of these details: Who is? Why not? It ADDS UP QUICK Be efficient in all that you do!

20. Plan the Detail Sound complicated? It’s not, with the proper understanding of what a total campaign looks like Understand your departments, products, total prospect universe, and targeted prospect universe.

21. Detail cont… Visualize how many messages need to be created, the type and medium, measure the “cost per delivered piece” Understand advance planning economics Commit to the process and start building your campaign

22. In Closing… It all starts with a plan Align yourself with a vendor that “gets it” Understand your media mix Execute!