This document discusses best practices in social media across multiple topics. It covers how mobile devices have impacted social media, how journalists use social media, popular social media and music streaming sites and apps, blogging, tools for social media monitoring and engagement, risks of social media for businesses and individuals, and trends around collaboration on virtual teams. It also provides discussion questions about the impact of mobile on social media, how traditional media is adapting, and the role of collaboration.
2. MobileMedia
Smartphones + Tablets have major impact on social media.
Mobile Apps--
Show combination of interests, habits, and social connections
that identify that person
Texts, Email, Facebook Messaging, Instagram DM, Direct
Messages, Twitter, the list goes on and on
WHERE DO YOU CHAT THE MOST ON SOCIAL MEDIA????
3.
4. Socialmediainterestsishighamongstjournalist
--Live tweet from a news event and create a summary of a
curated list of the best engagement and information
--Send out links to stories across social media sites to
drive traffic on websites
--Do we believe every story we read? Are news stories on
social media Credible ??
Stories on Facebook/Twitter we share/retweet
But HOW MANY ARE ACTUALLY
REAL????https://www.buzzfeed.com/jamiejones/if-instagram-
5.
6. RadioisChanging
Podcasts
Spotify, Pandora = ways of sharing music with friends
Apps now have news + music
Everyone is on the go, these apps are their target
WHAT DOES EVERYONE LISTEN TO??
11. Blogging
Some people choose to blog individually using Wordpress,
Blogger, Tumblr,etc. They have complete control over what
content is posted
Professional bloggers such as people who work for the
Huffington Post have to follow certain guidelines and
publishing rules
Publications like the Chicago Tribune host a blog that
promotes discussions within their community where people can
submit their opinions on different issues anonymously.
13. Helpfultools
- Some Media sites have dashboards
- Sorts out the most relevant and important data in real time
- Ex: it may be important to track the top influencers on Twitter,
which can be viewed from different perspectives
- Hashtags, audience size, mentions or linked website are
easy way to track
- The sheer size of the internet makes it hard to track things
14. Helpfultools
Twitter is said to be more helpful for smaller companies with
less access to mainstream media and have a desire to break
through the clutter.
Social media best practices required community brand managers
to hone content by utilizing social media metrics and
analytics to gauge interaction responses and feed into future
decisions.
15. GettingAheadofSocialMediaPack
- The quality of the
response is what matters.
- What should you respond
with???
- Social media tips
- Repeating motivational
quotes
- Answering questions
- Promoting them to buy your
product
16. Gettingaheadofsocialpacks
- Six trends that emphasize growing social media use:
- Social media’s “meteoric rise in fluence”
- Mobile accounts for 15% of all internet traffic
- Older people like brands like Facebook while younger people use
Snapchat and Instagram
- Facebook and Instagram work to get more clicks
- The sharing of photography (Pinterest and Instagram)
- Google+ expanded features and some brands experimented with it
20. Perils
As social media does have the
ability to backfire on a user, it
can also do more damage than just
something little as deleting your
account.
Affect your job:
- Suspension
- Fire
- Legal Charges
Or worse, depending on the
circumstances.
New business owners:
-Start off with using social media
slow, begin to increase your amount
of advertising on social media as
the business grow.
-Taking advice from an experienced
business owner would be the best
way to succeed.
-If not social media can become
time consuming and expensive if not
handled properly.
21. Perils
Building your business can become very successful or a failure due to social
media.
- Best way to involve your customers is a facebook page.
- Generate insight data weekly
- Make sure if you’re a business to keep your customers on social media happy
by responding to comments
-positive or negative
22. IT,Collaboration, virtualteamsandothertrends
★ IT offers new ways to explore technological capabilities,
best practices and learning.
★ Collaboration promotes creativity and encourages
individuals to act in the interest of the larger good.
23. cont.
★ The development
and refinement of
best practices
requires team
collaboration and
constant learning
about new tools
and ideas.
24. discussionQuestions
1.How do mobile devices and mobile-friendly platforms
impact social media communication. What are the major
changes and trends?
2.How do newspaper, radio and television journalists need
to change to adapt to a social media environment? What
are the potential rewards and risks?
3.What role may collaboration and teamwork play in
improving the quality of social media and reinforcing
best practices?
Notas do Editor
Social networking and social media sharing through apps become an integral part of way people in general -- and the youth particularly -- is a way they choose to express themselves online
Use great photography to spark audience interest in coverage and promote the brand, engage online with people in the community to identify news sources and seek info.
