Salesforce.com solution for Software industry. Any questions, please contact me.

1. Welcome to the Real-Time Cloud
for the Software Industry

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and
any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly
report on Form 10-K for the fiscal year ended January 31, 2010 and our other filings. These documents are available on
the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

3. Software Companies Face Tough Challenges
Multi-Channel Customers In Increased
Sales Processes Control Competition
“How can I drive direct “How can I better “How can I have the
and indirect sales engage and service my insight and agility
productivity globally? customers? needed to get and stay
at the top?

4. Proven Leadership in High Tech
Consumer Semiconductor
Software Hardware
Electronics
Consumer Electronics Semiconductors
Broad Ecosystem of Industry Leaders

5. Our Mission: Cloud Computing Driver, Catalyst & Evangelist
1960’s 1980’s Today
Mainframe Client/server Enterprise Cloud
Computing

6. Applications Moving to the Cloud
1960’s 1980’s Today
Mainframe Client/server Cloud Computing
Applications

7. Platforms Moving to the Cloud
1960’s 1980’s Today
Mainframe Client/server Cloud Computing
Platforms

8. Collaboration Moving to the Cloud
SharePoint
Lotus Notes
Groove
Novell GroupWise
File Sharing
1980’s 2000s Today
Work Group Intranet Collaborative
Computing Computing Computing

9. The Cloud Computing Model
Multi-tenant
Automatic Upgrades 5 Times Faster
Pay-as-you-go Half the Cost
Real-time
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”,
Doc # 219965, September, 2009

10. The Cloud Delivers Lower TCO
On Premises = Cloud Computing:
Hidden Costs 46% Lower TCO1
Licenses
No Upfront License Fees
Hardware
No Hardware Infrastructure
Consultants Lower Implementation Costs
Infrastructure Free Upgrades
Dedicated Staff No Ongoing Maintenance Fees
Upgrades Predictable
1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Offs

11. Customers Succeed Immediately in the Cloud
Rapid
Implementation
26 subscribers in 800 subscribers live in ~4,000 subscribers live in
4 Days 45 Days 4 Months
Fast Business
Results
Increased sales Increased Improved
30% customer satisfaction revenue visibility to
rating to 92% 1% variance

12. Recognized Cloud Computing Leadership
72,500+ Paying Customers
1st Billion Dollar Cloud Company
February 24, 2010
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Fiscal Year
Leader Leader Visionary
Sales Force Automation CRM Customer Service Enterprise
Contact Centers Application Servers
Business Software Solution Third Fastest Growing
Software-as-a-Service Solution Hi-Tech Company 2009
Collaboration Solution

13. The Cloud Serves Companies of Every Size
ENTERPRISE
MID-MARKET
SMALL BUSINESS

14. The Real-Time Cloud

15. The Real-Time Cloud

16. The Real-Time Cloud

17. The Real-Time Cloud

18. Real-Time Cloud Solutions for the Software
Industry
Executive
Team
Vision, Values, Operating Operational Leading Leads by Closed Revenue Renewals & Customer Support
Metrics Expenses Ratios Innovations Source Business Sales Pipeline Trends Attrition Stats Satisfaction Channels
R&D Marketing Sales Service Professional
Services
Innovation Agile Campaign Key Account Territory Partner Customer Project Portfolio
Management Development Management Social Media Management Management Management Call Center Portal Email Management Time Tracking
Contractor /
Product Product Search Content Trade Fund Productivity Knowledge Entitlement Status Offshore
Development Quality Marketing Management Management Best Practices eCommerce Chat Management Management Reporting Management
Staffing &
Partner Co- Launch Multi-channel Custom Trials/POC Community Field Renewals & 360° Project Resource
Development Management Web Sites Marketing Order Capture Products Management Management Service Upsell Dashboard Management
Finance & HR
General Ledger Cash Contracts Renewals Employee Performance Time-off Volunteer Recruiting
Billing & Budgeting Management AP/AR Management Tracking Helpdesk Management Manager Tracking Management
Information
Technology Asset Portfolio Project Operations Service Change Agile Vendor Quality
IT Helpdesk Management Management Management Governance Management Updates Management Development Management Assurance

19. The Real-Time Cloud For The
Software Industry
Drive Cross-Channel Engage & Retain Every Build Custom Apps
Sales Excellence Customer Faster & Cheaper

21. Salesforce is the Sales Cloud Leader
Market Customer Product
Leadership Success Innovation
94%
#1 Market Share, Would Groundswell
On-Demand Recommend Award
1 IDC Worldwide On-Demand CRM Apps 2008-2012 Forecast and 2007 Vendor Shares, published December 2008

22. The World’s Leading Sales Application
Email & Genius
Content
Productivity Library
Real-Time Approvals Real-Time
& Workflow Analytics
Opportunities & Partners
Quotes
Marketing Collaboration
& Leads
Accounts
& Contacts

23. The Standard For High Tech Channel Management
Enterprise Enterprise Enterprise ~3 000
Std. Std.
~20,000
Std.

24. Symantec Drives New Business in Real Time
100% visibility across all sales channels
Sales deployed in 40 countries & 11 languages
in 3.5 months
15k + Partners live in 6 weeks
20% increase in partner deal registrations
Security Software
Leader

25. VMware Reaches Partners Through the Cloud
Next generation partner content portal
for over 160k global partners
Dynamic content based on levels,
program access, etc.
Single destination for all partners
Real-time partner profiling
Streamlined Channel Ops processes
Virtualization
Solutions Leader

27. Salesforce.com is the Service Cloud Leader
Customer Product
Market Leadership
Success Innovation
8,000+
55% Market Share
Service Cloud Customers

28. Yesterday’s Contact Center Needs to Evolve
Companies Customers are
invested here: here:
Contact Center
Community Sites

29. Customer Portal Community
Chat Partners
Search
Email
Collaboration
Call Center
Social
Knowledge
Service Cloud Manager

30. Misys Delivers Better Service Faster
50% Time Reduction in case processing
Greater SLA adherence
Merged two BU’s into one with a unified
portal
Customer sat trending upwards
Industry-Specific
Software Leader

32. Chatter: A Smarter Way to Collaborate
Easy to Use: Works like Facebook
Real-time Updates: Choose the people, documents,
and apps to follow
Trusted: Secure, private application
Mark Silber
Qualcomm

33. App Updates
Document Sharing Feeds
Groups Security & Sharing
Model
Status Updates
Profiles

35. The Next Generation of Custom Applications
Market Leadership Customer Product
Success Innovation
140,000 Custom Apps
17,000+ Sites
Visionary
Enterprise Application
Servers

36. Fastest Way to Build Apps

37. Custom Cloud 2

38. Custom Cloud Lets Companies Deliver Outside of CRM
IT Project Mgt (PMO) Distribution & Order Mgt
Innovation Competition App
HR Application Suite Postal Services Portal
Venture Capital Application Special Pricing &
Where to Buy site
Ryan Worobel
Sr. Manager CRM

40. Real-time Cloud Infrastructure

41. Software Customer Progression
Platform
Download Mgmt
B2B sites
9 – Part
IT Project Mgt
of
Business Impact
DNA!
Social
Collaboration Collaboration
Ideas Twitter
Customer 8
Content Facebook
Unified Support
Customer Collateral
Customer &
Channel Sales View Partner Chatter
Analysis and Management 360 Degree Servicing
Mobile 7
Reporting Partner View
Customer
Profiling Renewals Portal
Initial Rollout Close Loop
Sales and Partner Portal Integration
Sales & Marketing for Sales
6
Marketing Analysis Collaboration
User Adoption 5
4
3
2
1
Functionality

42. Get Started Today with A Free Trial
My Apps
Sales Cloud
Free For 30 Days Service Cloud
The World’s Leading Cloud Computing Apps Custom Cloud
Chatter
Prospective Customers:
Ask your Salesforce AE and SE
to work with you in real-time
Existing Customers:
Try the Service Cloud
Get a Free Force.com account

43. The Real-Time Cloud