By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, owners are better equipped to improve their business with Facebook. R&A Marketing’s Kevin Doran will share detailed information and analytics about a specific client in the industry, allowing attendees to make informed decisions about their future plans for social media. Specific insights to be shared: * User Insights: including likes, number of fans, new Likes/Unlikes, page views and more * Interaction Insights: Daily story feedback, daily page activity and more

1. FACEBOOK + MARKETING CAN = S A L E S

2. Kevin & Kyle are the owners of R&A Marketing, a full service traditional and digital marketing company from Columbus Ohio. R&A Marketing is a second generation family business that began in 1987 and today services clients ranging from $500k to $150 mm in top line sales from coast-to-coast.

3. Agenda What is Facebook Facebook Insights Case Study One George’s Furniture Case Study Two Star Furniture Case Study Three Connells Furniture

5. Nielsen Reports | 2010 Each month the average person views 1,050 pages and spends 25 hours month online Two-thirds of the global internet population visits social networks More than half of the U.S. population over age 12 have set up a social network Social Networks/Blogs account for one in every four and a half minutes online Facebook has over 500 million users

6. PracticaleCommerce.com On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans Fans are 28 percent more likely than non-Fans to continue using a specific brand. Fans are 41 percent more likely than non-Fans to recommend a product.

7. Facebook Insights Once your Facebook page has more than 30 followers and regular activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth. These analytics can only be accessed by page administrators.

9. Facebook Insights WHAT YOU SHOULD BE PAYING ATTENTION TO

10. Understanding Insights New Likes

11. Understanding Insights Lifetime Likes

12. Understanding Insights Monthly Active Users

13. Understanding Insights Post Views

14. Understanding Insights Post Feedback

15. Understanding Insights Page Content Feedback

16. Understanding Insights Weekly Email Stats

18. R&A Customer Since 2008

19. Full Line Mid-Priced Store

21. Starting your page and how to get Fans It’s not all about Fans It’s about engagement When someone clicks An average of 40 of their friends see it. Client wanted Facebook Fans Client wanted them Fast

22. Started page in January 2011 In four days 104 people liked George’s page How we advertised Announced on weekly radio call in show done by client. Also used Facebook posts and in-store signage Made give away time sensitive. This makes fans engage and share

23. Combining your FB “marketing message” with FB “relationship messages”. Its about finding the right balance BUY BUY BUY

24. 603 Impressions Its about finding the right balance

25. 500 + Impressions

26. 800 + Impressions

27. 1st Quarter 2011 Average 220 Monthly Active Users 42,463 Post Views Average 151 Post Feedback per Month Demographics Age 25-44 make up 45 percent of page users 80 percent of users are Female Total lifetime likes 131 By The Numbers

29. R&A Customer Since 1987

30. Full Line Mid-Priced Store

32. Use the new tool “Use Facebook as your page” as a tool for your marketing.

34. 700 + Impressions 700 + Impressions

35. Use the new tool “Use Facebook as Page” as a tool for your marketing. Great way to have a cross promotion or get your name out on other pages that people are looking at everyday.

36. Notifications Receive notifications when people interact with your page or posts. Search Find other pages to like and comment on them as your page. Home Keep up with the other pages you've liked through a newsfeed just for your page. Notifications Home Using Facebook as Fan Page Search

37. Using Facebook as Fan Page

38. 750 Impressions Don’t always talk about your business. Share tips, ideas, things happening around the community. 905 Impressions 650 Impressions

39. 1st Quarter 2011 Average 655 Monthly Active Users 29,598 Post View 94,300 Visits Average 197 Post Feedback per Month Demographics Age 25-44 make up 66 percent of page users 58 percent of users are Female 39 percent of users are Male Total lifetime likes 124 By The Numbers

41. R&A Customer Since 1987

42. Full Line Mid-Priced Store

44. Contests Finding the right contest that meets your marketplace and your Facebook’s marketing place. Decide whether you want to create Fan interaction or you just want to increase Fans. You have to give away something Remember you’re a Furniture Store Make it Fun This is great PR… So BUILD it up!

45. Grand Prize: Sofa Contest Instructions Dress yourself, your family, or your kid up in a Halloween costume, take a picture and you might just win Month Long Contest Fans Decide Winner

46. Promoted On Website Press Release Email Marketing Word of Mouth POP Sales people required to talk about it

49. 264 Total Number of Contest Comments

50. Second and Third Place both bought from Connells after contest! Second Place 29 Comments 134 Number of Votes Third Place 33 Comments 132 Number of Votes

51. Grand Prize: $2,500 Gift Card Contest Instructions: Take a picture of your room, explain why you deserve a room makeover, post it on Facebook, and you could win a brand new room! Month Long Contest Fans Decide Three Finalists Judges Determine Winner

53. March 2011 Room Makeover

54. March 2011 Room Makeover

55. What to Post Share links to interesting and relevant articles, post thought-provoking or meaningful updates, share a joke, or ask a question. Just keep it lively, interesting, and consistent! The words in updates that triggered the most “likes” and comments are: 1. Event 2. Win3. Winner4. Sale 5. Contest Wall Posts—When & What

56. Top Post Examples “Success is simple. Do what's right, the right way, at the right time.” (Quote) 505 Impressions “Creating a Reading Nook” (Blog) 750 Impressions “We have something big to offer just for our FB Fans on Friday. Be Sure to visit our page Friday morning for this amazing offer!” 802 Impressions Wall Posts—When & What

57. Be sure to check you Page Post Insights to see what your fans react to the most! Wall Posts—When & What

58. A report from Buddy Media found that the hours companies should post to Facebook don’t necessarily coincide with business hours. The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m. I encourage you to approach your timing on a case-by-case basis Wall Posts—When & What

59. Offer something to just your Facebook fans They are fans of you for a reason Reward them for being a fan Make it something distinctive Unique enough to stand out above the rest Make it share worthy The more sharable the more likely it will be a better event Events are fun The more fun they have the more likely they remember you when shopping Events

62. “Let the Savings Begin” “When Did Liking Someone Ever Pay Off”

64. Facebook Fan Offer Only Ran right after a Contest High visit and user rates Offered a greater discount to Facebook fans than the public. Reward them for being a Fan of your page Made it time sensitive. This will increase customers to visit page. Deal Share

65. Deal Share (one day insights)

66. Interaction 750 Impressions 650 Impressions Deal Share

67. 336 New Likes 112,539 Post Views 953 Post Feedbacks 136 per month 473 Average Monthly Active Users Cannot track active personal data 15 of 336 Fans Have Bought 3 Deal Shares Redeemed in less than 24 hours Average ticket of $1900 480 unique votes cast for Room Makeover Black Friday Promotion 5 purchases totaling $5000 2nd Highest Month in Connell’s history during Room Makeover Contest 734 unique visitor's from Facebook to the website Third highest traffic source to Connells Website behind: Direct URL Google Facebook/Bing Yahoo

68. Facebook Tips Slow and Steady Wins the Race Find Quality Fans Offer Promotions and Discounts Post Interesting and Valuable Content Provide Excellent Customer Service

69. Come See us Stop on by our booth for a one on one social media needs analysis with the R&A Account Services team What is the best way to meet your social media needs? How do you set up your social media accounts? What are you missing? What is the next step?

70. Questions? ? Fan us on Facebook.com/RAMarketing Follow us on Twitter.com/RAMarketing Watch us on YouTube.com/RandAtelevison Follow Me on Twitter.com/KevinJDoran Email Me Kevin@ramarketing.com