Promoting Geography presenting the work of the HERODOT network at the IGU-CGE conference, August 2009

1. Geo-cube: an international toolkit promoting Geography for all Thematic Pillar 2: HERODOT Network Karl Donert National Teaching Fellow Liverpool Hope University

5. Research Survey sample

6. Is there promotion of Geography in your higher education institution? Who is doing it? Why is it being done? 8% no 92% yes 8% Others 33% Students 31% non-academics/University PR 67% Individual academics 78% Department 4% Other 41% Public awareness of subject 33% Department survival 51% Raise awareness of subject 82% Attracting students 27% Funding

8. How Geography is promoted 2% 0% 4% 6% 4% Others 39% 20% 41% 65% 16% Events 24% 6% 18% 16% 2% News/press releases 6% 2% 10% 20% 4% Competitions 16% 16% 18% 4% 22% Lobbying 0% 0% 0% 2% 0% Marketing Gadgets 47% 20% 45% 67% 14% Website 14% 14% 25% 33% 12% School network 25% 14% 37% 47% 6% Poster 20% 16% 33% 57% 6% Leaflets / Prospectus 8% 2% 10% 12% 4% postcards Public awareness of subject Department survival Raise awareness of subject Attracting students Funding

9. Marketing Geography What is stressed in the promotion of Geography? 12% Other 64% Success of graduates 46% Employability 90% Attractiveness of subject stress the value of the subject public service - importance of geo-knowledge wide applicability of geography knowledge and skills importance for everyday life and environment sustainability Main messages: fieldwork

10. Who promotes to whom?

18. Geo-cube: re-inventing the way to explore Geography HERODOT response

23. Earth from All Angles

24. Exploring Our World

25. Fascinating Earth

26. Living Together

27. Shrinking Planet

28. Useful Geographies

29. Geocube …… an accessible way to read, see and watch Geography at work. 54 windows on what Geography is and what geographers do

30. Building the brand