1. Partners in Profitable Online Marketing (All client data displayed in this presentation has been modified for use as sales collateral.) 2002/05/17 Since 1992 Specializing in Online Marketing Program Execution, Measurement, & Reporting
7. Smart messaging™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
8. Touchpoints The following five “touch points” are included with the system: Registration / Survey Update My Info Refer-a-friend Contact Me Opt-out page Smartmessaging™
9.
10.
11. Alaska Case Study Page 3 After This person has signed up for both Web Specials and Mileage Plan
12. Alaska Case Study Page 4 After This person has signed up for Web Specials, Vacation Specials and Mileage Plan
13. Alaska Case Study Page 5 After The Table of Contents is dynamically built as each individual email is constructed. The Web Specials from Seattle are highlighted in this email because the user has indicated this preference.
15. Smartmessaging reports Email Summary Quick overview of all email jobs by type and delivery Smartmessaging ™ Reports
16. Smartmessaging reports Click Summary Every clickable element of each email is visible in real-time Smartmessaging ™ Reports
17. Smartmessaging reports Time Distribution This graph shows how many emails have been sent, by day, for a given month. As you can see, our client in this graph sends out emails about once a week. Smartmessaging ™ Reports
18. Smartmessaging reports Spreadsheet Summary This report appeals to spreadsheet users. With the click of a button, this data can be exported to Excel. Smartmessaging ™ Reports
19. Smartmessaging reports Party Lookup It is easy to locate people in the database. By clicking on a row, you can drill down… Smartmessaging ™ Reports
20. Smartmessaging reports Party Lookup Detail 1 And see historical details including Campaign Status, Email Communications, Source History, and… Smartmessaging ™ Reports
21. Smartmessaging reports Party Lookup Detail 2 The entire click history for each person in the database… Smartmessaging ™ Reports
22. Smartmessaging reports Email(s) Opened This report shows the number of opened HTML messages versus the number delivered. Smartmessaging ™ Reports
24. Smartmessaging reports Click by Time View email clicks by time. Each report can be customized to show reports by hour, day, week, month or year. This graph shows email clicks by day for a 13 day period following an email distribution. Smartmessaging ™ Reports
25. Smartmessaging reports Click by Time Sat-Mon This graph shows more granularity – by hour for a three day period from Saturday to Monday. Smartmessaging ™ Reports
29. Smart profile™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
30. Ecruise News Page 2 of 5 We create registration pages or profiling systems that run on our servers, but match the parent website – With or without follow up e-mail confirmation Smartprofile ™ Case Study
31. Smartprofile reports Survey Answer Summary This report allows a user to quickly see which questions are being answered, skipped, or may be causing problems. Smartprofile ™ Reports
32. Smartprofile reports Zip Code Search In this report, the report user is looking for registrants from any zip code that starts with ‘300’. Smartprofile ™ Reports
33. Smartprofile reports Signup Conversion This report gives us an insight into the “stickiness” of the registration microsite. Smartprofile ™ Reports
34. Smartprofile reports Registration Summary Watch the number of registrations grow over time – by day, week, month, or year Smartprofile ™ Reports
35. Smartprofile reports Question 1 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports
36. Smartprofile reports Question 2 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports
43. Smart eval™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
44. Test Marketing Ideas – Offline, Online, Offers, Creatives, Source Lists, etc. Direct Mail, Personalized Laser Letters, Postcards, 9x12, etc. E-mail or Banners Smarteval
45. See Results of Different Media Types Compared in the Marketing Command Center Revenue by Media Type Smarteval
46. See Results of Different Offers, Creatives, or Source Lists in the Marketing Command Center Revenue by Offer Smarteval
58. Shurgard has live access to graphical bottom-line proof as to the success of every aspect of their online initiatives – right from their web browser True ROI Reporting
59. Smart postcard™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
88. Professional Services All data shown in this presentation has been modified in order to be used as sales collateral.
89. Educational Services Team whose primary mission is to train customers and get them up-to-speed as soon as possible so they can use smartsolutions™ to its fullest potential. PS is divided into three groups Marketing Services Team of consultants who help clients define their business objectives, construct sound e-marketing strategies, and assist in monitoring campaign performance. Technical Services Experts that translate the customer’s strategic vision into actual e-marketing campaigns. Possess expertise necessary to integrate the smartsolutions™ products into customers’ IT systems. Our Professional Services Team’s only goal is to assist customers in translating their business objectives into effective permission-based email marketing programs. Professional Services
90. In closing… All data shown in this presentation has been modified in order to be used as sales collateral.
91.
92.
93. The End All data shown in this presentation has been modified in order to be used as sales collateral.
