9. • Website Data• Email/Market
Survey Data
• Marketing
Historical
Data
• Social Media
Hosting Data
BIG
DATA
BIG
DATA
BIG
DATA
BIG
DATA
10. Cutting edge
DATANALTICS from
BIG DATA pool
REPUTATION
MANAGEMENT
Data
Feed
from
Marcom
Analytical
intelligence becomes
basis for reputation
decisions/enablers
Smart
decisions/
enablers
feed the
Spinning
wheel
THE MEDIAMARCOM SYSTEM
ANALYTICS/REPUTATION SUBSYSTEM