1. TRAVEL DESTINATION COLLABORATION
FRAMEWORK
Creating “Win – Win” Partnerships
By KC YOON
1
FEB 2016

2. 1 Gaps & Potential Opportunities in Existing
Global Travel & Tourism Value Chain
Travel & Tourism
Suppliers
Supplier Direct/ GDS or
Wholesalers to Travel
Agencies
End User Travelers
Airlines/Buses/Cruises
Hotels/Accommodations
Destination Activities
Airline/Hotel Sites
OTAs
Offline Travel Agents
Leisure
Business
Travel & Tourism Package
Management Services
Destination
Information &
Travel Booking
Services
Travel Transfer &
Transport
Services
Tourism Services
at Destinations
Travel Social
Media Sharing/
Reward System
Pre travel During travel Post travel
PotentialGaps
 Consolidating/
Aggregating travel &
tour packages at
lowest prices
 Packaging of
destination activities
 Travel Focused
Travel Maps/
 3D Virtual Tours of
Travel Destinations
 Multi language
Translation
 Personalised/
Virtual Tourism
/Destination Guide
 Integrated
Destination Service
Management
 Tourism
Activities/Destination
Focused Reward
Systems
 Transport/
Accommodation
Sharing

3. 2 Specific Opportunities in China’s Tourism &
Travel Industry
Travel & Tourism Package
Management Services
Destination
Information &
Travel Booking
Services
Travel Transfer &
Transport
Services
Tourism Services
at Destinations
Travel Social
Media Sharing/
Reward System
Pre travel During travel Post travel
 Corporate /Business Travel
Management Services
 Cruise Services
 Outbound Travel Packages
Sourcing/Aggregation
 Tourism Services Destination
Maps
 3D Virtual Destination Site
Tour
 Integrated Destination Services
Management
 Virtual Travel Guide/Assistant
 Tourism Services Reward
Management
 Instant Interactive Multi
Language Translation

4. Global/China Trends Impacting Market – Key
Needs of Tourism Destinations
Usage of Mobile Devices to
Increase Significantly
3
Major Global Trends
Rise of Global Travelers from
Emerging Nations
Instant,
Interactive
Multi Lingual
Destination
Maps ,
Information &
Location
Needs of Destination End Target Users
(Businesses & Consumers)
Emerging Nations
Location Tracking + Big Data
Drives Service Personalisation
Major China Trends
Travel will be Major Spend of
Chinese Consumers
China as Top Outbound
Source & Inbound Destination
Multi Lingual
Translation
Services
Information &
Location
Tracking
Services
Destination
Management &
“Personalized
Travel Guide”
Services
Reward/
Incentive
Management
System for
Destination

5. Visualisation of Integrated Management of
Tourism Destination
4
Interactive Multi language Virtual Tour Guide
Interactive Multi language Destination Info Help
3D Virtual Tour of Palace
Map of Surrounding Tourism AmenitiesMap of Surrounding Tourism Amenities
“Live” Guide to Current Events at Tourism Site
Personalized Rewards/Incentives for Traveler
Access to Booking of Tourism Services