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Curbside Value Partnership Boot Camp Webinar: Blueprint for a successful education campaign

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Kristen Biance

The document outlines Hillsborough County's successful education campaign to increase curbside recycling. The campaign involved developing a comprehensive communications plan, launching a new recycling website, conducting various marketing activities, and measuring results. Key results included a 547% increase in bin requests and a 4.3% rise in monthly set outs, exceeding the campaign's goals. The top lessons highlighted were to start with a thorough plan, evaluate your recycling website, begin with some simple improvements, launch promotional events, and sustain efforts over time.

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Blueprint for a Successful Education Campaign A Step-by-Step Case Study July 21, 2010 KAB Webinar Series
Webinar Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background on CVP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Partner List * Newest CVP partners, in planning phases ** WMRA Partner
What We Do In Partner Communities…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education : Then and Now … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Usage Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Usage Patterns (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CVP Web Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just a Few Examples of Creative Outreach Tools …
Some More…..
SPOTLIGHT ON HILLSBOROUGH COUNTY
Community Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers and Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP ONE: Planning – Phase One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning – Phase Two ,[object Object],[object Object],[object Object],[object Object]
STEP TWO: Execution: Putting Our Plan Into Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.HillsboroughRecycles.org
Execution (cont.) Launch media event Marketing hand outs & water bill stuffer Transit ads, radio traffic spots, billboards, cinema spot ,[object Object],[object Object]
DID WE MAKE ANYTHING HAPPEN?
STEP THREE: Measurement: Bin Requests and Set Outs ,[object Object],[object Object],[object Object],2008 (Sept-Dec) 2009 (Sept-Dec) On-line bin requests (N/A) 2,797 sets Phone/email requests 734 sets 2,437 sets Total bins requested 734 sets 4,748 sets Monthly average 184 sets 1,187 sets
 
Top 5 Take-a-Ways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Find Out More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Curbside Value Partnership Boot Camp Webinar: Blueprint for a successful education campaign

Notas do Editor

  1. Do I have to? YES!!! Other issues and services are promoting themselves, we have to do so to “compete”. Now, more important than ever. Communications must be ongoing and consistent. Participation must be promoted. EDUCATION improves participation.