2. Objectives
1. Explore partnering in social media
research between academia and industry
2. Describe how social media research can
help connect and improve healthcare
3. Investigate the emergence of the legal
duty to warn and pharmacovigilance 2.0
11. Absinthe
Lessons from
J R Coll Physicians Edinb 2009;39(1):73-8.
Crit Rev Food Sci Nutr 2006;46(5):365-77.
12. “If I have an interest in a
company, I want that
company to succeed, and that
company is interested in me
because of my objectivity and
reputation and scientific
integrity.
If I compromise that, I'm of
no use to anybody.”
- Thomas Stossel, MD
Harvard Medical School
Nature Biotechnology 2010;28:7-8.
15. Hollander: No doubt
you've discovered that
loyalty is no longer the
currency of the realm.
Knightley: Then what is?
Hollander: I'm afraid
currency is the
currency of the
realm.
Pirates of the Caribbean: Dead Man's Chest, 2006.
16. Policy,
mission,
and ethics
Med Educ Online 2010;15.
Monash Bioeth Rev 2009;28(4):32:1-15.
www.socialmediagovernance.com/policies.php
23. Study of 299 pharmacy students
use and attitudes about Facebook
24. 57% said it was
not fair for
employers to use
content found
on Facebook
about them
Am J Pharm Educ 2009;73(6):104.
25. Recruiters who rejected job candidates
based upon online info vs. consumers who
thought online info affected job search
70%
41%
Recruiters Consumers
16%
13% 14%
9% 10%
7%
US UK German French
Source: Online Reputation study (for Data Privacy Day) 2010
33. Data Mining
Scraping social media sites to find and
aggregate information on individuals
Results used to infer behavioral patterns and
impact decisions about: employment, health
insurance coverage, credit rates, etc.
Can also be used benevolently as early
detection/warning system
http://mashable.com/2010/03/02/data-mining-social-media
34. Full integration
of social media
tools, wearable
sensors, and
wireless monitors
coordinated by a
mobile device
47. “That it will ever
come into general
use…is extremely
doubtful”
- London Times in 1834
appraising value of
stethoscope
J Healthc Inf Manag 2010;24(3):9-10.
63. Summary Points
• It is early days for partnered research with
medically-focused social media
• Academia and industry can be effective
partners to conduct meaningful research
• Hurdles with social media research should
be anticipated and proactively managed
when possible