1. BELOVED
MEDIA
By:
Alexandra Kramer
Danielle Helwig
Kayla Chozen

2. HISTORY
 Advertising agency that creates marketing and communication ads for leading brands
 Fashion, Beauty, Luxury, and Commercial Brands
 Combination of art direction and fashion branding
 Produce visual communication and direction for international fashion brands
 Work on projects such as digital films, fashion ads, 3-D graphics, etc.
 Owned and operated by 3 creative directors: Jenny, Simon, and Rainer
 Located in London

3. JENNY: CREATIVE DIRECTOR
 Involved in creative aspects for fashion advertisements
 Graduated from Central Saint Martins
 Previously worked as a fashion art director
 Worked with GAP on visual branding
 Owns a lingerie line made of sustainable organic products
called Eco-Boudoir and is sold at luxury retailers such as
Barneys New York

4. JENNY: CREATIVE DIRECTOR
 Unique and innovative work
 Interesting to see Jenny working on fashion-related ads
 Experience the work Jenny does within her own brand
 Inspiring to work with Jenny since she has worked her way into
many different areas of the business as well as maintains her own
business

6. SIMON: CREATIVE DIRECTOR
 International Advertising experience
 Previously worked in London, Sydney, Paris, and New York
 Helped re-launch Lord and Taylor in the US
 Created the current No Finer Feeling Brand platform for wool
with Jenny
 Spends majority of time in London and the US

7. SIMON: CREATIVE DIRECTOR
 Involved and interested in the fashion industry and luxury brand items
 Would be interested in finding out how Simon re-launched Lord and
Taylor
 Interested to find out which aspects of the re-launch did and did not work
 Unique perspective to the different cultures in the various countries he’s
worked in
 What is different in advertising when promoting a brand to different
people in different countries?

9. RAINER: 3D ARTIST/ANIMATOR
 Skilled in fashion illustration, 3D animation and digital
printed textiles.
 Creates outstanding animations for lifestyle, media, music,
fashion and luxury brands
 Worked on movies such as Hugo Cabaret, The Da Vinci
Code and Lord of the Rings.
 Studied MA textiles with Jenny at Central Saint Martins.
 Together they created the animations for Panchal’s website.

10. RAINER: 3D ARTIST/ANIMATOR
 Extensive background in fashion textiles and illustration.
 Works on wide variety of projects from animations for websites
and advertisements to film.
 Creative and diverse
 Interested in how to create animations for luxury brands.
 Unique experience to see how to make something come to life.

11.  http://www.beloved-media.com/our-work-luxury-brand-
agency.php

12. SERVICES
Print Advertising
 Branding:
Fashion Advertising
Brand Communication & Creative
VIP Invitations
Direction Brand Strategy &
Positioning Brand Identity Press Packs
Creation Brand Art Direction & Lookbooks
Photography Fashion Art Direction Book and Brochure Design
& Photography Stationary Design
 2D Design

13. SERVICES
 Film Making 3D & Digital Design
Wed Design &
Fashion Film
Development
Viral Campaigns
3D Graphics
Brand Films
Animation
Fashion Show Films
Digital Invitations
Corporate Films

14. SERVICES & ADVERTISING
 Woolmark
 Price of wool was increasing and less people were buying the
fabric
 Needed to increase sales and change the perceptions of wool
 Promoted Merino Wool as a luxury fiber to the fashion industry

15. SERVICES & FASHION FILM
 Woolmark
 Wool is primarily seen as itchy and heavy
 Film creates a new image of wool as being light, comfortable, and
sensual

16. SERVICES & RETAIL
MARKETING
 Gap Denim
 Needed a competitive edge against Diesel’s imagery used in ads
 Turned the Gap Denim world upside down – literally

18. CURRENT CAMPAIGN
 Eco Boudoir – Pants Exposed
 http://www.beloved-media.com/portfolio/fashion-film-london-pants-
exposed.php
 Viral Campaign
 Showcase the ethical credentials
 Sustainability in fashion and textiles
 Strong, sexy, bold campaign
 Success-film shown across the world including Human Rights Festival, Royal
Festival Hall, London and Toronto Fashion Week. 140,00 hits on Youtube.

19. CLIENTS OF BELOVED
 Woolmark
 Panchal
 Gucci
 Gap
 Harvey Nichols
 Smythson & Calvin Klein
 Hermes
 Eco Boduior
 Timothy Han

20. F AMOUS CAMPAIGNS
OF THE PAST
 Flora by Gucci
• Very simple
• Idea of flowers due to the name “Flora”
• Need to have consumer understand the idea of the perfume, packaging, and
brand value itself
• Goal is to show a responsible attitude towards people, the local area, and the
environment
• Idea of nature is shown
• Exemplifies luxury
http://www.beloved-media.com/portfolio/digital-film-production-gucci.php

21. F AMOUS CAMPAIGNS
OF THE PAST
 The Gap
• Gap UK advertisement
• Trying to compete with Diesel Jeans
• Created a new look for Gap Denim with bold looks and graphics
• Spelt out “Find Your Fit” using the buttons from the jeans
• Show the different types of fits they offer from skinny to boot cut to ultra low rise
• Consumers become aware that Gap offers a variety of styles
http://www.beloved-media.com/portfolio/retail-marketing-gap.php

22. STY LE & CULTURE
 SIMPLE
 “At Beloved Media, we keep it simple”
 Serve customers through many different mediums
 Goal: get your point across to the customer through simplicity
 Simple and laid back – website emphasizes this
 Website gives the basic information and knowledge needed adding
again to the idea of simple is best

23. WHAT CAN I OFFER?
 Fashion Merchandising Major
 Looking to create own business
 Experience with brands and clients
 Knowledge about the fashion industry

24. WHAT CAN I OFFER?
 Fashion Merchandising Major
 Understand the aspects of the fashion industry
 Knowledgeable about what details go into creating a brand and/or
product
 Experience in the industry -- working with clients and selling a
product and an image of the brand

25. WHAT CAN I OFFER?
 Fashion Merchandising Major
 Knowledge of the fashion industry
 Experience in industry: retail, fashion show production, film and
PR.
 Experience in Photoshop/illustrator
 Driven and willing to learn

26. RESOURCES
 www.beloved-media.com/
 belovedmedia.wordpress.com/
 www.articlesfactory.com/articles/marketing/fashion-advertising-
agency-beloved-media.html