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13 NEW INBOUND
MARKETING HACKS
YOU SHOULD TRY
IMMEDIATELY
Hey there!
I’m KC.
Hey there!
I’m KC.
That’s me ->
I was at
#INBOUND15
this year.
That’s me hanging out
at INBOUND ->
It was
awesome.
I won an
awesome shirt
from
Inbound.org ->
I even
won a
selfie stick ->
But most
importantly…
I learned a lot.
I learned a lot.
A lot of mind-blowing inbound
marketing tips.
Here are 13 of
my favorites.
1. Write longer, more
comprehensive blog
posts.
Here’s why.
Source: Hubspot
Longer blog posts dominate search engine results.
Create search optimized
“ultimate” or “definitive”
guides.
2. Think topics, not
keywords (when it
comes to SEO).
Why?
To show search engines
that you’re the expert.
“The more we wrote on that subject and linked
all the related pieces together, the higher we
ranked in SERP for all terms ...
The point:
Create content around similar
topics, and link to existing content
when applicable.
3. Amplify our best
social media posts.
Look for your best-performing
social media updates and
then promote those via social
media ads.
4. Create more
Slideshares.
Here’s why…
Source: Hubspot
5. Get more people to
sign up for your blog
newsletter.
A big list will drive your blog traffic.
Here’s how Sidekick did it:
Something to try:
Send an email to your existing database
and ask them to opt-in to blog
newsletter.
6. Expand your
influencer program.
Partner with influencers for ebooks,
slideshares, infographics, webinars, etc.
Enable them to share your content on
social...
Another idea:
Invite influencers to write a foreword for
your next ebook.
7. Create a Pinterest
Resources page.
8. Update your old
blog posts.
Here’s a mind-blowing stat from Hubspot:
Another stat:
Hubspot saw an increase in leads by “optimizing
the past.” Their tactics involved:
• Updating top-performing blog posts to...
9. Optimize your top
landing pages (e.g. top
performing blog posts)
for conversion.
• Match your CTA text with the keyword
people use to land on the page.
• Include both text and image CTA.
• Test your head...
Here’s an example from Hubspot:
10. Create new (gated)
offerings to match your
most popular posts.
Look at your analytics and make sure
your top “landing pages” have a
corresponding gated piece.
11. Do remarketing
ads on Facebook and
Twitter.
But only for gated pieces…
Source: Larry Kim
12. Do super
remarketing on
Facebook and Twitter.
Source: Larry Kim
13. Use custom
audiences in social ads.
Customer audiences allow you to upload a
list and remarket to that list.
For more of my notes from #INBOUND15, check out
(and I do mean all) my notes here:
Or check out my recap:
For more inbound
marketing insights,
subscribe to my blog:
13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately
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13 New Inbound Marketing Hacks You Should Try Immediately

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Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.

Publicada em: Marketing, Negócios
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13 New Inbound Marketing Hacks You Should Try Immediately

  1. 1. 13 NEW INBOUND MARKETING HACKS YOU SHOULD TRY IMMEDIATELY
  2. 2. Hey there! I’m KC.
  3. 3. Hey there! I’m KC. That’s me ->
  4. 4. I was at #INBOUND15 this year.
  5. 5. That’s me hanging out at INBOUND ->
  6. 6. It was awesome.
  7. 7. I won an awesome shirt from Inbound.org ->
  8. 8. I even won a selfie stick ->
  9. 9. But most importantly…
  10. 10. I learned a lot.
  11. 11. I learned a lot. A lot of mind-blowing inbound marketing tips.
  12. 12. Here are 13 of my favorites.
  13. 13. 1. Write longer, more comprehensive blog posts.
  14. 14. Here’s why. Source: Hubspot
  15. 15. Longer blog posts dominate search engine results.
  16. 16. Create search optimized “ultimate” or “definitive” guides.
  17. 17. 2. Think topics, not keywords (when it comes to SEO).
  18. 18. Why? To show search engines that you’re the expert.
  19. 19. “The more we wrote on that subject and linked all the related pieces together, the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.” - @anum, senior growth marketers at Sidekick for Hubspot
  20. 20. The point: Create content around similar topics, and link to existing content when applicable.
  21. 21. 3. Amplify our best social media posts.
  22. 22. Look for your best-performing social media updates and then promote those via social media ads.
  23. 23. 4. Create more Slideshares.
  24. 24. Here’s why… Source: Hubspot
  25. 25. 5. Get more people to sign up for your blog newsletter.
  26. 26. A big list will drive your blog traffic.
  27. 27. Here’s how Sidekick did it:
  28. 28. Something to try: Send an email to your existing database and ask them to opt-in to blog newsletter.
  29. 29. 6. Expand your influencer program.
  30. 30. Partner with influencers for ebooks, slideshares, infographics, webinars, etc. Enable them to share your content on social media.
  31. 31. Another idea: Invite influencers to write a foreword for your next ebook.
  32. 32. 7. Create a Pinterest Resources page.
  33. 33. 8. Update your old blog posts.
  34. 34. Here’s a mind-blowing stat from Hubspot:
  35. 35. Another stat:
  36. 36. Hubspot saw an increase in leads by “optimizing the past.” Their tactics involved: • Updating top-performing blog posts to include new stats and insights • Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available • Changing the date and republishing the piece as a new post
  37. 37. 9. Optimize your top landing pages (e.g. top performing blog posts) for conversion.
  38. 38. • Match your CTA text with the keyword people use to land on the page. • Include both text and image CTA. • Test your headlines on social media and revise if necessary
  39. 39. Here’s an example from Hubspot:
  40. 40. 10. Create new (gated) offerings to match your most popular posts.
  41. 41. Look at your analytics and make sure your top “landing pages” have a corresponding gated piece.
  42. 42. 11. Do remarketing ads on Facebook and Twitter.
  43. 43. But only for gated pieces… Source: Larry Kim
  44. 44. 12. Do super remarketing on Facebook and Twitter.
  45. 45. Source: Larry Kim
  46. 46. 13. Use custom audiences in social ads.
  47. 47. Customer audiences allow you to upload a list and remarket to that list.
  48. 48. For more of my notes from #INBOUND15, check out (and I do mean all) my notes here:
  49. 49. Or check out my recap:
  50. 50. For more inbound marketing insights, subscribe to my blog:

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