If you're interested in ideas for increasing the number of visitors to your website by writing about data, check out this presentation that I gave to Austin's Hacks and Hackers--a group that connects developers and journalists.

1. 7 Awesome
Examples of
Writing about
Data That
Will Drive
Eyeballs to
Your Site
CUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm

2. Image: http://www.tonypapard.info/?p=292
CUBIT Image: http://mashable.com/2011/06/28/data-infographic/

3. Image: http://www.tonypapard.info/?p=292
CUBIT Image: http://mashable.com/2011/06/28/data-infographic/

4. People Love Data...
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5. People Love Data...
when the data is
about themselves.
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6. CUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm

7. Context
7 Examples
Results
What to Copy
Goal
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8. CUBIT

9. CUBIT

10. CUBIT

11. Context
2 2 $15,000
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12. Context
2 2 $15,000
900 $20 / $60
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13. Context
2 2 $15,000
900 $20 / $60
60 41.7 2.12
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14. #1 way Cubit gets new users?
cold calls
direct marketing
email marketing
ppc
seo content
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15. #1 way Cubit gets new users?
cold calls
direct marketing
email marketing
ppc
seo content
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16. Define Awesome
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17. Define Awesome
• Drive traffic that converts
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18. Define Awesome
• Drive traffic that converts
• Low time
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19. Define Awesome
• Drive traffic that converts
• Low time
• Low money
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20. Define Awesome
• Drive traffic that converts
• Low time
• Low money
• Intangibles
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21. Intangible
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22. Types of Content
CUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/
wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php

23. Types of Content
CUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/
wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php

24. Types of Content
CUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/
wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php

25. 1. Landing Pages
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26. CUBIT

27. Results
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28. What to Copy
• Hacking Content Creation Video
• SEO Moz Free Beginner’s Guide to
SEO
• Google Adwords Account
• Google Charts API
• Bonus points: RoR
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29. CUBIT

30. CUBIT

31. CUBIT

32. CUBIT

33. CUBIT

34. Pro: Bingo Card Creator
CUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10

35. 2. Data Disproving an
Accepted Truth
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36. 2. Data Disproving an
Accepted Truth
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37. Results
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38. Results
41 comments
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39. • Twitter What to Copy
• Demo Cubit
• Hot Topic
• Pissed People
Off
• Google
Analytics
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40. Pro: A Smart Bear
CUBIT Image: http://www.blog.asmartbear.com

41. Pro: A Smart Bear
CUBIT Image: http://www.blog.asmartbear.com

42. 3. Analysis of Social Media
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43. 3. Analysis of Social Media
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44. 3. Analysis of Social Media
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45. 3. Analysis of Social Media
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46. Results
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47. Results
• 800+ uniques
• 10 comments
• Inspired 3 posts
• Attention of APA president
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48. What to Copy
• Archivist
• Wordle
• SlideShare
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49. 4. Tweets about Data
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50. CUBIT

51. What to Copy
• Crowdbooster
• Hootsuite
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52. 5. Crappy Infographics
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53. Results
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54. What to Copy
• Keynote
• Tableau
• Google
Adwords
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55. Pro: SlashFilm & Coding Horror
CUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/

56. Pro: SlashFilm & Coding Horror
CUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/

57. Pro: NYT
CUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html

58. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

59. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

60. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

61. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

62. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

63. 6. Data about Everyday Stuff
CUBIT Images: http://themetricsystem.rjmetrics.com/57966449

64. Pro:
37 signals
CUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html

65. What to Copy
• Normal Stuff
• Smart Phones
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66. What to Copy
• Normal Stuff
• Smart Phones
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67. 7. Data about how I can make $
CUBIT Images: http://www.kalzumeus.com/blog

68. 7. Data about how I can make $
CUBIT Images: http://www.kalzumeus.com/blog

69. Quantifying the Value of a College
Degree (by Major)
CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best

70. Quantifying the Value of a College
Degree (by Major)
CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best

71. What to Copy
• $ Made from
Side Projects
• Government
Data
CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best

72. Recap
1. Landing Pages
2. Data Disproving an Accepted Truth
3. Analysis of Social Media
4. Tweets about Data
5. Crappy Infographics
6. Data about Everyday Stuff
7. Data about how I can make $
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73. Recap
• Hacking Content Creation Video
• SEOMoz Free Beginner’s Guide
• Google Adwords, Analytics,
Charts API
• Twitter = Topic Ideas
• Archivist
• Wordle, Keynote, Tableau
• SlideShare
• Crowdbooster, Hootsuite
• Smart Phones
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74. Goal?
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75. Goal?
• @cubitplanning
• Blog: Plannovation
http://www.cubitplanning.com/blog
• Cubit
http://www.cubitplanning.com/
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