4. Right: Zebra Dress by laura dawson $150, Margaux Macrame Necklace by Margaux Designs $55, Totally Turnlock Farida Hobo by Marc by Marc Jacobs $448, Chasity Bootie by Dolce Vita $174.95. Left: One Shoulder Dress by Mint Jodi Arnold $561, Locket Pocket Big Tote by Marc by Marc Jacobs $168, Quantumm Platforms by Steve Madden $79.95, Straw Panama Hat by Charlotte Russe $12.99, Kyanite Necklace by Free People $78. With this layout, I wanted to use a scene from Africa. This set the initial tone for not only the garments I chose but also the layout in general. I tried to stick with more earthy tones, like the zebra dress and the muted blue one shoulder dress. I also have a few accents, like the chair the model on the right is propped on and her Marc Jacobs bag.
5. Left: Shiny Body Suit by American Apparel $34, Divine Leggings by 6126 $122, Big Bear Faux Tropper by Goorin Bros $42, Peacock Earrings by Urban Outfitters $18, Feathered Flute Bag by Michael Teperson $950. Center: Metallic Soft Madonna Boston Bag by Versace $4,395, Christine Satchel Bag by Frye $428, Brewster Clutch by Tory Burch $395. Right: Tailored Button Down Top by lamixx $60, Matic Faded Skinny Denim by Diesel $250, Drapped Chains on Velvet Tie by Urban Outfitters $14.99, Large Stone Cuff by Urban Outfitters $9.99. I really had a lot of fun designing this layout. The background is a bedroom in a historical palace and I thought it would be very unique to have girls in it that were dressed not like royalty at all. The model on the left is wearing black shiny leggings and a sparkly body suit with a feathered clutch. The model on the right looking very casual yet trendy in a flannel and gray jeans. I also put three bags on the bed, just to showcase a few more choices that could work with either girl. They both also look kind of bored, maybe they really both are royalty and dressing differently because they are bored with their lifestyle.
9. Have you ever seen a layout in a magazine where something just looks.. well, off? In the following slides I will show you what works and what is visually appealing in a magazine spread.
10. A few why layouts work are because they are.. -colorful -have striking captions or photographs -are not too cluttered
19. In keeping with the magazine theme I added the element of research. Similarly to the first presentation I designed sets for photo shoots but instead chose specific brands to design for, like Vera Wang and Gwen Stefani for L.A.M.B. In order to do this accurately and professionally, I first reviewed their past advertisements, spreads, and runway shows as well as designer reviews to better understand the brand image and advertising scheme. After familiarizing myself I designed sets that I feel would be aesthetically pleasing and most importantly uphold the designer’s and brand’s identity.
20. Vera Wang After reviewing multiple advertisements and runway shows, I chose the Pre-Fall 2009 collection to create a set of a photo shoots for possible advertisements. I found that most of her advertisements depicted elegant or Victorian styled sets. This is a direct comparison with her clothing, which is always elegant and beautifully crafted. She likes to have the clothing be the main focus and does not desire the ad to have too much emphasis on the background.
21. Vera Wang Pre-Fall 2009 Collection themes: COLOR- mostly black, gray, and beige. There are a few accents of bright and saturated colors. SILHOUETTE- tend to have slimmer shape at the bottom, i.e. tights or skinny trousers. however on the skirt pieces it tends to be fuller but still a trend of the skinny leg. there is also a lot emphasis of waist with thick banded belts at the empire waist or fabric accent (like on the green one shoulder dress). EMBELLISHMENT- although a lot of the clothing are solid colors, Wang added drama with embellishing the garments with bold jewelry.
22. Vera Wang Pre-Fall 2009 Collection To uphold the image that Vera Wang’s advertisements embody I had to specifically find a location that was elegant that that had beautiful architecture that could be a non-distracting background. I chose the Opera, pictured to the left is L' Opera Garnier in Paris, France. The model in the red dress could lean against the rail of the staircase, thus showing enough of the detail sculpted in the stone to not take away from the dress. Her arm relaxed but reach out on the railing and her other arm laying by her side. I would like to see the black dress and the one shoulder green dress in this location also. The black dress, because of its’ detail on the upper half of the body is more prominent, she would look very bold simply standing or sitting in front of the stair case. This would be such a contrasting ad with the darkness and sheen of the dress and necklace against the tiring of the stone of the staircase. The one shoulder green dress would be beautiful if it was positioned in front of the structures holding the lights at the bottom of the staircase. She could be simply leaning on them with her back or on her side. However, which ever way it is, we must see that it is a one shoulder dress, it is an important detail to the garment, as is the twisted fabric on the hip. The photograph once taken would have to be dulled down to appear less bright in order to related itself with the rest of her muted advertisements.
23. Vera Wang Pre-Fall 2009 Collection Because not all of Vera Wang’s pieces in this collection are “opera attire” and more on the edgy side, they had to be photographed at a different location. The three ensembles below belong paired with another vintage backdrop and so I chose a black studded door. I really like the door all the way to the right, the architecture of the designs on the door mirror the theme of the slate top with black bead embellishments. It is not the typical Victorian stage Wang usually has, but it truly fits with these few pieces of the collection. The door on the bottom right has a less unique pattern of studs, but it does however have a more intricate stud– it looks more like a crest. And seeing that they are gold, fit well with the gray jacket, black top, and blue shiny trousers because of the gold floral necklace. The third ensemble could essentially go with either of the styled doors, but because the outfit is a little more relaxed– because of the slounchiness and flow of the cardigan it would also work with the door just to the right of it. The beige cardigan also brings out different areas of the stone that are more of a beige rather that black singed color. She could lean against one side and being sure to show the decal on the shoulder .
24. L.A.M.B. by Gwen Stefani With the minimal L.A.M.B advertisements the brand image is easily spotted. Gwen Stefani is the main designer as well as one of the main models used throughout the brand’s advertisements. Black and white can be found in almost every single ad with her other signature colors: yellow, green, and red. She also likes to ad an element of fantasy with a lot of the advertisements. In her fragrance ads, she is bursting out of a giant bottle of perfume or like the one to the left, leaning against a giant bottle of perfume. Somehow, the ads still portray the idea of class and “chicness” and not just an adolescence’s cartoon.
25. L.A.M.B. by Gwen Stefani Spring 2008 Ready to Wear Collection themes: COLOR- mostly black and white but there are a lot of pieces that use this color combination (if not just one) with vibrant greens, yellows, reds, and blues. there are also many pieces with stripes, leopard, and checkered prints. SILHOUETTE- throughout the collection the pieces are very form fitting with the exception of a few jackets. her collection is also very sophisticated and has a 50’s feel. EMBELLISHMENT- the designer likes the emphasizing curves and so adds belts or frilled fabric pieces. there is also a floral accent that appears in many of the pieces in the collection as well as the use of skinny black neck ties.
26. L.A.M.B. by Gwen Stefani Spring 2008 Ready to Wear Collection Since a lot of the clothing in the collection is more sophisticated and personifies a 1950’s feel, what better than a 1950’s office? Since, none of the advertisements are really in much detail, only a set, few props and the model and so the office would contain minimal props– as long as the element of the office was apparent. Each of the three ensembles above have different elements suitable for the workplace but in a more sexy way that might just make it inappropriate. The first, is a high waisted mini skirt, with sheer knee highs, a leopard print sweater vest over a white top, and black tie. The second is another high waisted skirt and bright yellow belt and the third a classic skirt suit that has an extra hint of flare. The models wearing these garments would be sitting at old fashioned desks with type writers or looking through filing cabinets in a stance that exemplify sex appeal. To fit in with the L.A.M.B advertisement black and white element, the walls could be black and white stripped as well as all of the props in the room be black or white. I do not think a giant typewriter would work with this ad, in seeing that the clothing is more sophisticate than her styled athletic suits.
27. L.A.M.B. by Gwen Stefani Spring 2008 Ready to Wear Collection Accompanying lot of L.A.M.B.’s designs are large tote bags and jackets. And so we can use the element out traveling. For the four ensembles below, I would want to use the open road or a broken down black 1950’s style car. The road scene to the right, would work well with the black and white outfits because the scene has the signature yellow and green that are in a lot of the collection. The models could simply be standing on the side of the road in front of the field of flowers or standing or laying in the midst of the field. The colors are still very simple as is the layout of the scene. The other two, the red trouser ensemble and the green and white striped dress would fit in with the black car. The models for this layout, could have the hood up while one sits on the roof of the car or on the trunk or even on the inside to get a less detail pictures of the model in the garment against the black leather seating. Also, a lot of the time the whole garment is not even in the advertisement and so I would work with the photographer in order to get photographs that pictured just enough for the viewer to be enticed to shop for LA.M.B. clothing.
29. I decided to make up a magazine spread myself. My first two projects were creating fashion shoots that would be presented in a magazine and a critique of common layout or design mistakes. I feel it was time to back up what I have already suggested that I know and prove to the viewer that I can not only distinguish between a convincing and eye catching spread, but also create one. While going through the slides you will notice a thin black line going directly through the center of the page, this was my way of showing the center fold of the magazine. For the article, I chose actress Kristen Stewart. You may recognize her from her most recent work in the Twilight series, as well as Adventureland a movie that premiered April 3 rd of this year. At only nineteen years old she has stared in twenty-two movies including Panic Room with Helen Hunt and Into the Wild with Emile Hirsch. I believed she would be a perfect candidate for this months edition of the magazine because of her consecutive box office films and her ability to seem refreshingly dissimilar from the average “diva” female celebrity we are use to seeing. I also incorporate my knowledge of Adobe Photoshop in order to create my own vision behind the images I used.
30. kristen stewart the real girl next door S P A R K the spring book BOLD MAKE UP this seasons hottest trends DARING COLORS fluorescents and prints CLEVER HAIR DO’S 50+ APRIL 2009
31. on stardom, parents, and girls. BY ANTHONY BREZNICAN
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33. Parents today, she says, "are incredibly hands-on." Then she is quick to clarify: "Not that my parents are overbearing or anything. … Now it's a little different because I'm getting older, but a few years ago, if my parents didn't know where I was at a given time, that's sort of unacceptable. And it's very easy to track you down, considering.“ It's not just ever-present parenting that makes growing up harder. It's your friends — and yourself, she says. Everyone is complicit in their own surveillance, especially young people, who chronicle their lives obsessively, maybe seeking validation, the kind you can see sleeping until noon, getting into a fight with her parents and running away, only to try sneaking back in just past curfew . In Adventureland , she's a bit of a rebel playing Em, a quiet but tough girl who works one of the crooked games at the theme park. Jesse Eisenberg ( The Squid and the Whale ) stars as uptight James, a fellow lost soul and minimum-wage slave who tries to work up the courage to win over Em as they both grapple with fractured families, misfit friends and hostile parkgoers. As James draws closer to her, he discovers that there are as many different Ems as there are giant stuffed pandas in his games booth. “ they think they know you. it's like, ‘you really think you know me? i don't know me!” which is still no easier to find. "You're so connected to people and they all know how to get to you, and everyone knows who you are, so explicitly. They think they know you. It's like, 'You really think you know me? I don't know me! How do you know I'm not different around someone else?' " Her voice gets a little loud, and she slumps back in her chair. "It almost makes the secrets more important, those few things you actually do choose to keep to yourself," she says quietly. Right now, Stewart may be Hollywood's only real teenager playing girls who are moody, reckless, cautiously sexual but still awkward, and more self-reliant than many parents would like to acknowledge. Other stars her age tend to fall either into the fantasy realm of the squeaky-clean Hannah Montana / Jonas Brothers variety, or play teens who seem more like they're e stablished jet-setters, as with the campy-fun Gossip Girl . Stewart has earned both praise and criticism for being a kind of sulky girl on-screen — "For Em, no part of her lives are connected," Stewart says. "She is a different person in every one of the circumstances." Adventureland was written and directed by Greg Motolla ( Superbad , The Daytrippers ), who based it on his own experiences working at a theme park of the same name on New York's Long Island. He says the girl in the story "needed to be complicated and needed to be truly conflicted. We needed an actress who can convey a really believable sense of strength," he says. "I knew with Kristen that character wouldn't just be a brat. With Kristen, you can't dismiss her that easily. She's no pushover.“ Em maybe isn't much of a role model, but the actress says there is something true about her, and beautiful, in a way the character doesn't even realize. "They are both unaware of how cool they are; they don't feel worthy," she says of the main characters. "I feel like it's a pretty common thing.“ Stewart could be a case study. Feeling worthy of media attention appears to be a struggle. At the start of the interview, she says she's bad at this — talking about her movies, and herself. "Really, I'm incredibly disjointed and not candid," she says. "Just in general, my thoughts tend to come out in little spurts that don't necessarily connect. If you hang around long enough, you can find, like, the linear path. But it will take a second. That's why these interviews never go well for me."
34. It's why she has been slammed by some reporters and why she had what some considered a disastrous interview with David Letterman for Twilight . She has a reputation of being cranky, or a bit aloof. But over the course of about two hours, she reveals a kind of insecurity. She tries to say something, thinks it's coming out wrong, stops and starts again, then finally gets frustrated — and clams up. Another thing that makes her stop in mid-sentence: teenage girls. "I'm really proud of Twilight . I think it's a good movie. It was hard to do, and I think it turned out pretty good. But I don't take much credit for it. So when you show up at these places, and there's literally like a thousand girls and they're all screaming your name, you're like, why? You don't feel like you deserve it." “ really, I'm incredibly disjointed and not candid.” A group enters the restaurant, and Stewart abruptly shuts up until they pass. She apologizes, a little embarrassed, and whispers: "If those type of girls saw me talking about Twilight , you don't understand. If I said 'Jacob' too loud, they'd be like —" She makes her eyes wide and sticks her hands out like claws. "More than three girls of that certain age — run away," she says, laughing as the threat settles in a distant part of the patio. "Girls are scary. Large groups of girls scare the (crap) out of me.“ She says Pattinson gets it worse. "They covet him. I think half of them are so jealous that they hate me," she jokes It doesn't help that many Twilight- ers want her and Pattinson to be a real-life couple. She's actually dating Michael Angarano, 21, whom she co-starred with in the 2004 drama Speak . "It doesn't make my relationship harder. It's not like, 'Maybe I should be with (Pattinson) to make them happy and it'll make me more popular!' " Stewart laughs, adding that her real boyfriend "is totally not a threatened guy. But, dude, it sucks." But Stewart is mostly grateful for Twilight — though she doesn't think she did anything special. One person who thinks Stewart did contribute a lot to Bella is Twilight author Stephenie Meyer. The character is regarded by some as overly passive, letting her vampire paramour take control, but Meyer says Stewart, currently shooting series sequel New Moon , gives the character an inner forcefulness. "Kristin does a version of Bella that's very strong. And you can see that what she's doing is maturely thought out," Meyer says. "In a lot of ways she's a little bit impetuous, but you get the sense that she's very adult about what she's doing. She comes across as a girl who's very serious and who happens to know what she wants." That also describes Stewart as she navigates her way to adulthood, on-screen and off. Unlike her Adventureland character, she's not able to hide any of it.
