2.  Launched in Taiwan, 1930
◦ Supplier for musical instruments and other
products for music educators
 Several Companies:
◦ Jupiter Wind Instruments
◦ XO Professional Brass
◦ Mapex Drums
◦ Majestic Concert Percussion
◦ Altus Handmade Flutes
◦ Walden Guitars

3.  New Plan:
◦ Store Traffic
◦ Cash Flow
 Poor cash flow is a reuslt of too much
inventory!
◦ less inventory = less rent on storage

4.  Each new promotion comes with:
◦ 5’ tall printed cardboard tube
 Eyecatching
 Comes folded flat
 Visually Communications promotion and details
 Potentially turning “just looking” customers into
buying customers

5.  Holiday promo
 Buy select Jupiter Instrument, Azumi Flute or
XO Horn before end of 2011 and receive Visa
Gift Card
◦ $100 with XO Horn
◦ $150 with Jupiter Instrument or Azumi Flute
 Hanging tags identifying specific instruments
 Facebook and print adds to increase store
traffic

6.  Go to Walden dealer
 Play a guitar
 Enter to Win
◦ Trip to Nashville, TN
◦ Walden Guitar

7.  Addresses for direct contact with customers
 Walden had two record sales months
◦ New promo
◦ Opened new dealers
◦ Replenishment sales on existing accounts

8.  No stress to buy
◦ Still entered for the drawing
 Increases store traffic
 Opportunity for new connections
◦ Renew or strengthen existing relationships

9.  Drum Set Expansion Pack
◦ Bigger the Better
 FREE SNARE BAG
◦ Protect your new purchase

10.  Sells as two separate individual packs
◦ 22” Bass Drum, 14” Snare Drum, 10”, 12” rack toms,
16” floor tom
 Pedal, Throne, Hardware and Cymbals
◦ 22” Bass Drum, 14” floor tom and FREE 8” rack tom
 Easier to move and won’t clog inventory
 Set whole package up on show floor to attract
attention

11.  Also use:
◦ Tear off forms on counter card easel
◦ Window poster
◦ Signs with tear offs hung from guitar books behind
Walden Instruments
 Facebook Ads
◦ Links to consumers who specify a certain
instrument they play or like on their personal
facebook page