Social issues and SDG's at Hokkaido University 2021 08-09

Copyright © K Consulting All Rights Reserved.
Social Issues and SDG’s
Kazuaki Oda
Hokkaido University, 9 August (Mon), 2021

#SerialEntrepreneur #Professor #Consultant
#Investor #Athlete #Mathematics #KeynoteSpeaker,,
-K Consulting Co., Ltd (CEO)
-Nagoya University (Visiting Professor)
-SLOGAN Inc.（Co-Founder & Executive Fellow）
-IIT Kharagpur, IISc, IIM Bangalore(India),
National University of Singapore(Singapore),
Institut Teknologi Bandung, University of Indonesia
(Indonesia),,,
（Guest Lecturer）
Kazuaki ODA (織田一彰)

<Today’s Topics>
(1)The Wisdom of Humans
(2)Why Do We Do SDG’s Now?
(3)Difficulties of Innovation
(4)How Do We Make It?
“Social Issues and SDG’s”
@Hokkaido University (2021)
Kazuaki ODA

Thomas Alva Edison

(Examples of Innovations)

The Inventions of The Human
-Language
-Fire
-Agriculture
-Currency
-Electricity
-Telephone
-Car/Train/Plane
-Medicine
-Metal(Iron/Copper/Aluminum,,,)
-Paper/Book
-Music/Art
・・・

Four Greatest Inventions of China
(四大发明)
-Compass(罗盘)
-Gunpowder(火药)
-Papermaking(造纸)
-Woodblock Printing(木版印刷)
Three Greatest Inventions of Europe
-Nautical Compass
-Gunpowder
-Printing Press
Great inventions changed our life

The Three Sacred Treasure(三種の神器)
in Modern JAPAN
<SHOWA(1)>
-Refrigerator
-(Mono-color) TV
-Washing Machine
<SHOWA(2)>
-Color TV
-Cooler(Air Conditioner)
-Car

＜What technology solved＞
Rescue from starvation
A large increase in human population
Increase in travel distance
Health and lifespan of people
Rise of civilization and culture
Stable livelihood
＜Tragedy caused by technology＞
Development of war weapons
Increase in the economic disparity
Increasing competition
Destruction of nature and environment
Waste of resources
Loss of mental calmness

Myth of Innovations
-They are science/engineering based
-Heroine/Hero can make it
-Suddenly it happens
-Found by educated people
-Planned by organizations

What are SDG’s?
(Sustainable Development Goals)

There are so still many issues in the world
poverty, rising inequalities, disparities of opportunity,
wealth and power, gender inequality, unemployment,
global health threats, natural disasters, spiraling conflict,
violent extremism, terrorism, humanitarian crises,
natural resource depletion, environmental degradation,
desertification, drought, land degradation, freshwater
scarcity and loss of biodiversity, climate change,,,

(1) End poverty in all its forms everywhere
(2) End hunger, achieve food security and improved nutrition and promote sustainable agriculture
(3) Ensure healthy lives and promote well-being for all at all ages
(4) Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
(5) Achieve gender equality and empower all women and girls
(6) Ensure availability and sustainable management of water and sanitation for all
(7) Ensure access to affordable, reliable, sustainable and modern energy for all
(8) Promote sustained, inclusive and sustainable economic growth, full and productive employment and
decent work for all
(9) Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
(10) Reduce inequality within and among countries
(11) Make cities and human settlements inclusive, safe, resilient and sustainable
(12) Ensure sustainable consumption and production patterns
(13) Take urgent action to combat climate change and its impacts*
(14) Conserve and sustainably use the oceans, seas and marine resources for sustainable development
(15) Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests,
combat desertification, and halt and reverse land degradation and halt biodiversity loss
(16) Promote peaceful and inclusive societies for sustainable development, provide access to justice for all
and build effective, accountable and inclusive institutions at all levels
(17) Strengthen the means of implementation and revitalize the Global Partnership for Sustainable
Development
17 Sustainable Development Goals

Why SDG’s?

Why SDG’s?
Because it has NOT been sustainable

Why has it NOT been sustainable?
Greedy capitalism/Short-term goals/
No social objective/No government…

Capital market
(資本経済)
Why SDG’s?
The gap of two systems is too big to coexist!
Real economy
(実体経済)
-SDG’s
(Sustainable development goals)
-ESG investment
（Environment/Social/Governance）
-NPO
(Non-profit organization)
-NGO
(Non-government organization)

NPO of Deep Tech “hello tomorrow”

Deep Technologies(“Deep Tech”)
Artificial intelligence
Biotechnology
Drones
Blockchain
Advanced materials
Quantum computing
Electronics
Robotics
Nano-technology
Energy

Hokkaido University

New IT city of Vietnam, DaNang
Danang University of Technology
(Vietnam)

Copyright© K Consulting All Rights Reserved.
China’s Startup Ecosystem at Shenzhen

EV-bus and EV-taxi in Shenzhen

Big Cites of China, Beijing/Shanghai!

Indonesia’s Big City, Jakarta

Institute Technology Bandung
(Indonesia)

GoJek Headquarter at Jakarta, Indonesia

India’s IT center, Hyderabad

Headstart Startup Event
in T-Hub and IIIT(Hyderabad)

Indian Institute of Technology
Kharagpur

Indian Institute of Science
Bangalore(IISc)

Indian Institute of Management
Bangalore (India)

GROUP WORK(15 min)
-Pick up your interest of the SDG’s topic.
-List up the difficulties to solve it.
-Show us how to solve it.
(2 min presentation)

なぜテクノロジーや科学は実用されにくいか？
Why “Science and Technologies”
“NOT” realized?

Why “Science and Technologies” NOT Realized?
(1) サイエンスとビジネスは距離が遠い
Science is totally different from Business
(2) 大組織のシステムがイノベーションに向かない
Big organization’s systems are not good for innovations

Big organization’s systems are not good for innovations

Basically These Are Different World,,,
本来これらは水と油のような関係です。
SCIENCE
（基礎研究）
PRACTICE
（実用・応用）

Big organization’s systems are
not good for innovations

なぜ大きな組織は
イノベーションを起こしにくいのか？
Why “Big Organizations”
NOT Realize Innovations?

Typical Failures in Big Organizations
Creating joint ventures with big names
Japan local office of “famous” foreign companies
M&A of foreign companies
“Intrepreneur” systems
Sending employees to foreign universities（MBA, MS）
Process outsourcing to developing countries
Donating money to universities
///

Why “Big Organizations” NOT Realize Innovations?
◆ Human and Organizational Issues
・CEO can be back to their parent companies
・Genius ideas can not be understood in board meetings
・Imbalanced incentives between researchers and organizations
・Fundamental vs practical research
◆ Nature of Science
・Long time from investment to return and big amount of investment
・Unpredictable odds and futures especially in basic research
・In case with many applications, organizations can be too big（ex. AI、iPS cells）
・Different types of personalities and values
between researchers and business persons
◆ “Heavy” Accountability and Compliance
・There exists invisible short-term ROI pressure
・Disclosed accountability of budget and actuals
・Risk-taking New Economy vs Compliance-bound Old Economy
・Transparency of research

What make The Innovations?
-Pain>Need>Want
-Funding
-Trial and Error
-Technology(R&D)
-Team and Leadership
-Marketing
etc.

“Business Opportunity Principle”
Pain > Need > Want
Social issues
(natural disasters, poverty, inequality,,,)

“Any problem is an opportunity”
(Tips by Prof ODA)

So How do we make it? (Summary)
◆ Coordinate “GOOD TEAM”
・Have “UNIQUE Members” under a “STRONG Leader“
・Collaborate professionals (Product design/Marketing/HR/Technology/Finance)
・Enjoy “DIFFERENCES” among the team
・Recruit some members from “OUTSIDE”
◆ Create a “Starwars Project” !
・Have professionals from different fields
・Define “Project Standard” created by the members(disciplines/missions/procedures)
・Fundraise from outsiders
・Long-term scope management and short-term milestones
・Minimum management, minimum rules, minimum meetings
◆ HAVE a “GOOD STRATEGY”
・Evaluate the “STRENGTH” of the team and focus on those fields
・Separate the office from the headquarter
・Sustainability, Sociability, Scalability(3S’s)
・Worldwide perspectives are more important than domestic issues

Key Words of Innovations
(1) Team
(2) Funding
(3) Marketing

Tech City Ranking (テクノロジー都市ランキング, Feb 2019)
1 New York
2 San Francisco
4 Amsterdam
6 Singapore
3 London
7 Los Angels
8 Austin
9 Stockholm
10 Copenhagen
5 Boston
savills (UK)
13 Tokyo
15 Shanghai
17 Beijing
20 Hong Kong
16 Berlin
22 Melbourne
24 Shenzhen
29 Bangalore
30 Cape Town
18 Tel Aviv
(BizEnvironment+TechEnvironment+CityBuzz&Wellness+TalentPool+RealEstateCost+Mobility)
https://www.savills.co.uk/research_articles/229130/274942-0

<Unicorn companies in the world(by country)>
* September 2019
1st：United States (151 companies)
2nd：China (82 companies)
3rd：United Kingdom (16 companies)
4th：India (13 companies)
<Top unicorn companies>
1st：China / Bytedance (75bil USD)
2nd：U.S. / Uber (72bil USD)
3rd：China / Didi Chuxing (56bil USD)
4th：U.S./ WeWork (47bil USD)
5th：U.S. / Airbnb (29.3bil USD)

アメリカにおける国別の研究者数
International Scholar Data from the 2020
1 China 42,863
2 India 13,511
4 Canada 4,399
6 Germany 4,177
3 South Korea 7,007
7 Italy 3,577
8 Japan 3,566
9 France 3,434
5 Brazil 4,268
（Open Doors, Institute of International Education, USA)
34.7%
10.9%
3.6%
3.4%
5.7%
2.9%
2.9%
2.8%
3.5%

“WHERE do we do it?”
is a really difficult and important question.
(Tips by Prof ODA)

Good places have some advantages
-Recruiting and
meeting stakeholders
-Big market nearby
-Information and inspiration

FUNDING must be done
to have a good team and a product
(Tips by Prof ODA)

Where Is It in Company Growth Curve?
CompanyValue
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Potential Size
Present Size
Present Stage Matured Point

Where Is It in Company Growth Curve?
Company
Value
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Potential Size
Present Size
Present Stage Matured Point
<=Market Size * Company’s Share

Time
Company
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
IPO (Initial Public Offering )
Secondary Public Offering
Series B
Fund Raising ( by Issuing Stocks)
Pre IPO Growth Post IPO Growth

Product design and marketing are
as important as inventions
(Tips by Prof ODA)

・Can You Predict the Future Market?
－Size is big enough? (How many use the product?)
－How can people come to use the product?
－People are ready to use it?(good time?)
Product Design and Marketing

Nobody knows the future markets!
(誰も未来の市場については知らない)

<Extreme Simple “Marketing” Questions>
マーケティング究極の3つの問い
(1)”Who” pays(誰が)
(2) to “What”(何に対して)
(3)”How much”(いくら払う)

Take your time and take a “trial and error” approach.
(Tips by Prof ODA)

(Question)
You draw 10% lotteries 10 times.
Then what is the probability
that you win at least once till the end?
(1) 25%
(2) 45%
(3) 65%
(4) 85%

(1) 25%
(2) 45%
(3) 65%
(4) 85%
(Question)
You draw the lotteries 10 times.
Then what is the probability
that you win at least once till the end?

Mathematics tells us…
0
20
40
60
80
100
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Probability(%) of winning in
1/10 lottery with N times trial
Trial(N) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Probability(%) 10 19 27 34 41 47 52 57 61 65 69 72 75 77 79 81 83 85 86 88

“Be Ambitious!” by Dr. Clark
Thank You !!

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Social issues and SDG's at Hokkaido University 2021 08-09

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