Real secrets of successful startups and entrepreneurs IISc 20190926

Copyright © K Consulting All Rights Reserved.
(18th September 2019)

Hello, again IISc!

#Serial Entrepreneur #Professor #Consultant
#Investor #Athlete #Mathematics #Keynote Speaker,,
-Nagoya University (Visiting Professor )
-K Consulting Co., Ltd (CEO)
-SLOGAN Inc. (Co-Founder&Executive Fellow)
-Institut Teknologi Bandung(Indonesia) and
Other Universities(Guest Lecture)
-Keynote Speaker in Events and Conferences
-Co-Founder of Tech Companies
Kazuaki ODA (“Kazu”)

<Work Experience>
Andersen Consulting(ACCENTURE) [1993-1997]
management consultant in Japan and US
Internet Ad Agency (Mailnews Corporation) [1997-2003]
COO&CFO =>IPO and merged to Dentsu(*) group
(* No.1 Ad agency in Japan)
Internet Ad Agency (Cybercommunications Inc.)
[2003-2005]
CSO(Strategy) & CTO(Technology) of Dentsu Group
2 Mobile Service Companies [2005-2006]
=>bought out to public company
Many Other Companies

<Lectures Series in University>
(1)Overview and outlook of worldwide societies/economies
and how to select excellent companies.
(2)How to create and value up successful personal careers
and skills in this unpredictable future.
(3)The secrets of problem solving method and
logical thinking in global management consulting firms.
(4)Effective communication and presentation skills
(5)How to create new business structures and organizations.

My Dream was ...

My Dream2 was ...

学生向けセミナーLectures and Seminars in the world(1/2) SLOGAN
Potential Incubation
Tokyo University
Kyoto UniversityBeijing University
University of Indonesia
Shanghai Jiao Tong
university
National University of
Singapore
Institut Teknologi Bandung
Binus University
Tokyo Institute of
Technology

学生向けセミナーLectures and Seminars in the world(2/2) SLOGAN
Potential Incubation
Kyushu University
Tsinghua University
University of Hong KongKeio University Universiti Malaya
Chinese University of Hong Kong Stanford University
Ritsumeikan Asia Pacific
Univ.Nagoya University

Successful Businesspersons?

Digital Mckinsey Partner
Talk Sesssion(Tokyo)

Why did they succeed?

Common Factors of
Those Succeeded Persons are,,,
1. 個性的 ( Unique )
2. 開放的 ( Open Minded )
3. 自立 ( Independent )
4. 楽観的 ( Optimistic )
5. 動機 ( Motivated )
6. 健康 ( Healthy )

They were lucky!
Why did they succeed?

What made them succeeded?

What make them succeeded?
Their talents were
in good PLACE in good TIME.

“What “TYPE”? (あなたはどれ？)
-OpenMind（開放的）
-Optimistic（楽天的）
-Arranger（調整力）
-Responsible（責任感）
-Defensive（保守的）
-Commit（コミット）
-Aggressive（積極的）
-Competitive（負けず嫌い）
-Conservative（保守的）
-Adaptive（適応力）
-Doer（実行者）
-Serious（神経質）
-Cautious（注意深い）
-Sympathy（共感力）
-Strict（厳格）
-Pioneer（開拓者）
-Motivator（モチベイター）
-Creative（想像力）
-Organizer（組織化）
-Harmony（協調性）

Company’s Business Life Cycle
Company
Scale
Time Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）

The growth curve of Consulting industry
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time Scale

The growth curve of Internet industry
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time Scale

（Ⅱ）（Ⅲ）（Ⅳ）
Business
Size
Creation
The growth curve of Company
Time
Growth Mature Declining
（Ⅰ）

Innovator Leader Manager Officer
（Ⅱ）（Ⅲ）（Ⅳ）
Business
Size
Creation
Good “TYPE” in Each Phase
Time
Growth Mature Declining
（Ⅰ）

What “TYPE” Are You?
<Innovator>
-Creative
-OpenMind
-Optimistic
-Pioneer
-Doer
- - -
<Leader>
-Commit
-Aggressive
-Competitive
-Adaptive
-Motivator
- - -
<Manager>
-Organizer
-Harmony
-Responsible
-Sympathy
-Conservative
- - -
<Officer>
-Strict
-Serious
-Cautious
-Arranger
-Defensive
- - -

Startup and Corporate Strategy

Statement:
The odds of winning a lottery is 10%

(Question)
You draw 10% lotteries 10 times.
Then what is the probability
that you win at least once till the end?
(1) 25%
(2) 45%
(3) 65%
(4) 85%

(1) 25%
(2) 45%
(3) 65%
(4) 85%
(Question)
You draw the lotteries 10 times.
Then what is the probability
that you win at least once till the end?

Mathematics tells us…
0
20
40
60
80
100
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Probability(%) of winning in
1/10 lottery with N times trial
Trial(N) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Probability(%) 10 19 27 34 41 47 52 57 61 65 69 72 75 77 79 81 83 85 86 88

Time
Cash Position
“Cash Flow Management” is important!
＜Key!(重要)＞
* Burn Rate(現金の減る速度)
Fundraising

Time
Cash Position
Typical “Cash Position” of Growing Company
Series A
Series B
Series C
Fundraising

Only one KPI to survive is
“CASH POSITION”
(現預金残高)
≠Current Floating Asset(流動資産)

Business Development Process

Company’s Business Life Cycle
Company
Value
Time
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）

What the Market Growth Curve means?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

How Is Science Applied to Business?

How Does SCEIENCE Applied in Business?
◆ Used as “PRACTICAL” Methodologies (ex)
・Using “optimization problem approach” to find solutions
・Using statistic approach(factorial/regression analysis) with data
・Appropriate logical thinking and problem solving in organizations
・Systemize Human’s Brain Effectiveness with Psychology and Neuroscience
(Creative Thinking, Deep Learning, Mindfulness etc)
◆ Apply Scientific Approach to Management and Human
・Individual incentive redefined in organizations
・Define ROI model of basic research that are difficult to be measured
・Use “meta analysis” such as macro and pattern analysis
・Monitoring and feedback system of individuals and organizations
◆ Enhancement of Human’s Life and Health
・Sustainable supply of natural resources and energy
・Food, healthcare, education, houses and infrastructures
・Enhancement of human’s life and clean environments
・Resolve inequality of income and education by sharing knowledge and wisdom

なぜテクノロジーや科学は実用されにくいか？
Why “Science and Technologies”
“NOT” realized?

Why “Science and Technologies” NOT Realized?
(1) サイエンスとビジネスは距離が遠い
Science is totally different from Business
(2) 大組織のシステムがイノベーションに向かない
Big organization’s systems are not good for innovations

Big organization’s systems are not good for innovations

Basically These Are Different World,,,
本来これらは水と油のような関係です。
SCIENCE
（基礎研究）
PRACTICE
（実用・応用）

Why Don’t You Separate?
水と油は離したほうがよい！
SCIENCE
（基礎研究）
PRACTICE
（実用・応用）

Big organization’s systems are
not good for innovations

なぜ大きな組織は
イノベーションを起こしにくいのか？
Why “Big Organizations”
NOT Realize Innovations?

Typical Failures in Big Organizations
Creating joint ventures with big names
Japan local office of “famous” foreign companies
M&A of foreign companies
“Intrepreneur” systems
Sending employees to foreign universities（MBA, MS）
Process outsourcing to developing countries
Donating money to universities
///

Why “Big Organizations” NOT Realize Innovations?
◆ Human and Organizational Issues
・CEO can be back to their parent companies
・Genius ideas can not be understood in board meetings
・Imbalanced incentives between researchers and organizations
・Fundamental vs practical research
◆ Nature of Science
・Long time from investment to return and big amount of investment
・Unpredictable odds and futures especially in basic research
・In case with many applications, organizations can be too big（ex. AI、iPS cells）
・Different types of personalities and values
between researchers and business persons
◆ Accountability and Responsibility
・There exists invisible short-term ROI pressure
・Disclosed accountability of budget and actuals
・Risk-taking New Economy vs Compliance-bound Old Economy
・Transparency of research

Thank You !!

<facebook>
http://facebook.com/kazuaki.oda(follow)
http://facebook.com/kazuaki.oda2(friendship)
<Linkedin>
https://www.linkedin.com/in/kazuaki-oda
Kazuaki Oda
oda@slogan.jp
facebook Linkedin

Real secrets of successful startups and entrepreneurs IISc 20190926

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