IIT Hyderabad lecture 20190607

#Profesor #Consultant #Investor #Startups #Mathematics
#Serial Entrepreneur #Tennis #Athlete
SLOGAN Inc. (Co-Founder&Executive Fellow)
K Consulting Co., Ltd (CEO)
Nagoya University (Visiting Professor )
-Macro Economics, Social Science, Strategy/Management
Institut Teknologi Bandung (Guest Lecturer)
Kazuaki ODA (“Kazu”)
<Academic and Business Background>
Nagoya University Doctral Course(Mathematics) [1990-1993]
Andersen Consulting(ACCENTURE) [1993-1997]
Internet Ad Agency (Mailnews Corporation) [1997-2003]
COO&CFO =>Bought and merged by Dentsu(*) group
Internet Ad Agency (Cybercommunications Inc.) [2003-2005]
CSO(Strategy) & CTO(Technology) of Dentsu Group
2 Mobile service companies [2005-2006] =>Bought by public company

<Lectures Series in University>
(1)Overview and outlook of worldwide societies/economies
and how to select excellent companies.
(2)How to create and value up successful personal careers
and skills in this unpredictable future.
(3)The secrets of problem solving method and
logical thinking in global management consulting firms.
(4)Effective communication and presentation skills
(5)How to create new business structures and organizations.

My Dream was ...

Lectures in ITB (2012)
DAY1 Personal Business Career in Uncertain Age
DAY2 Business Development Process
(Case study of Internet Business)

National University of Singapore(NUS)

Tokyo University

University of Indonesia

Beijing University

Indian Institute of Management
Bangalore(IIM B)

Indian Institute of Science
Bangalore(IISc)

学生向けセミナーLectures and Seminars in the world(1/2) SLOGAN
Potential Incubation
Tokyo University
Kyoto UniversityBeijing University
University of Indonesia
Shanghai Jiao Tong
university
National University of
Singapore
Institut Teknologi Bandung
Binus University
Tokyo Institute of
Technology

学生向けセミナーLectures and Seminars in the world(2/2) SLOGAN
Potential Incubation
Kyushu University
Tsinghua University
University of Hong KongKeio University Universiti Malaya
Chinese University of Hong Kong Stanford University
Ritsumeikan Asia Pacific
Univ.Nagoya University

Let’s start!

"Real Secrets of Successful Startups
and Entrepreneurs !”

The FACT is
ONLY Some Startups Can Succeed

Why do so many startups fail?

Copyright © K Consulting All Rights Reserved.19
Why do so many startups fail?
Basically failures are more often than successes.
CEO’s are beginners with no experiences.
They do know how to do that.
NO money, NO names, NO members, NO credit,,,

Why did they succeed?

What Factors Are Important to Succeed?
Strategic ???, Innovative???,
Technology???, Good Team???
Culture/Values???, Leadership???
Marketing???, Salesforce???
????????????????????????????

They were lucky!
Why did they succeed?

What made them "LUCKY”?

What make them LUCKY?
Their positions were
in good PLACE in good TIME.

Business Development Process

Company’s Business Life Cycle
Company
Scale
Time
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）

What the Market Growth Curve means?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

What happens during Phase Ⅰ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of creating ”０ to １”
・Can’t figure out what would happen
・Believe your future to survive
・Based on creativity
・Some criticism from your family and friends
・Creating new service or product.
・HARD work during this phase!
Features of Phase Ⅰ

What happens during Phase Ⅱ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１ to 10”
・Demand ＞ Supply（certain price）
・You can figure out your company’s future
・Others start to realize the attractive market
・In the hard competition for share
・Being well organized and systemized is the key to grow
・Speed and marketing are the keys of success
Features of PhaseⅡ

What happens during Phase Ⅲ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１０ to 100”
・Demand＝Supply（equilibrium price ）
・Attractiveness of the market is apparent
・Hard competition with competitors for price and quality
・Being well organized is getting more important
・Profit rate is decreasing
・Some companies go bankrupt
Features of PhaseⅢ

What happens during Phase Ⅳ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of declining from 100 to 80
・Matured market
・Supply ＞＞ Demand（Price decreasing）
・Peak for M&A（magical number “3”)
・Profit rate is the lowest
Features of PhaseⅣ

Finance(Fundraising)

Finance is most important
to survive for startups.

DO NOT DIE!!!
（死ぬな！）

Only one KPI to survive is
“CASH POSITION”(現預金残高)
≠Current Floating Asset(流動資産)

Time
Cash Position
Cash Flow Management
＜Key!(重要)＞
* Burn Rate(現金の減る速度)
Fundraising

・Issuing New Stocks（新株発行）
(Preferred（優先株） / Normal （普通株）/ Deferred
（劣後株） ) ＊「普通」以外を「種類株」という
・Loan （融資）
(Asset-backed/No Asset-backed)
・Corporate Bonds （社債）
( Subordinated / Convertible/ …)
Various Ways of Fund Raising

Time
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
IPO (Initial Public Offering )
Secondary Public Offerin
Series B
Fund Raising ( by Issuing Stocks)

Time
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
Secondary Public Offerin
Series B
IRR(Internal Rate of Return, 内部収益率)

Time
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
Secondary Public Offering
Series B
Pre IPO Growth Post IPO Growth

Another Some Defining Factors
which are sometimes forgotten are,,,
-Team Members(SOME Key Persons)
-Marketing Strategy
-Cashflow Projection Planning

नमस्ते !!

<facebook>
http://facebook.com/kazuaki.oda(follow)
http://facebook.com/kazuaki.oda2(friendship)
<Linkedin>
https://www.linkedin.com/in/kazuaki-oda
Kazuaki Oda
oda@slogan.jp
facebook Linkedin

IIT Hyderabad lecture 20190607

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IIT Hyderabad lecture 20190607