Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a #getsuccess @kaykas
Semelhante a #getsuccess @kaykas (20)
Último
Último (20)
#getsuccess @kaykas
- 3. Content Marketing Is The Gold Rush jascha kaykas-wolff cmo Get Satisfaction Customer Conference May 2, 2013
- 5. 91% of B2B Marketers Use Content Marketing 56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011 CMI & Marketing Profs: Benchmarks 2013
- 6. 91% of B2B Marketers Use Content Marketing 56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011 CMI & Marketing Profs: Benchmarks 2013 1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation
- 7. 91% of B2B Marketers Use Content Marketing 56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011 CMI & Marketing Profs: Benchmarks 2013 1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation 65% of large companie outsource content creation and 44% overall outsource B2B content creation
- 8. @kaykas@kaykas Get Satisfaction Customer Conference Stuck In Death Valley
- 9. What We Can Learn From Facebook
- 10. Mindjet: Enterprise Collaborative Work Management 1 Million Users Limited Engagement “Going to dinner” Poking 2006 February Opened to everyone over 13 2007 Allowed Businesses To Create Pages 2008 Allowed Third Parties to Create Content
- 11. @kaykas@kaykas Get Satisfaction Customer Conference CONTENT
- 12. @kaykas@kaykas Get Satisfaction Customer Conference 42 Million business pages 9 Million Apps 1.1 Billion Monthly Users 584 Million Daily Engaged 2.7 Billion Likes a day 250 Million Photos Uploaded daily 20 Minutes spent per visit
- 13. @kaykas@kaykas Get Satisfaction Customer Conference
- 14. @kaykas@kaykas Get Satisfaction Customer Conference Internal IDEAS
- 15. @kaykas@kaykas Get Satisfaction Customer Conference External IDEAS Internal IDEAS
- 16. @kaykas@kaykas Get Satisfaction Customer Conference External IDEAS Internal IDEAS Content
- 17. @kaykas@kaykas Get Satisfaction Customer Conference
- 18. Working with your community to create Advocacy and Content
- 19. @kaykas SALES&MARKETINGFUNNEL The World Through A Marketer’s Eyes BUYER’SJOURNEY
- 20. @kaykas SALES&MARKETINGFUNNEL The World Through A Marketer’s Eyes BUYER’SJOURNEY
- 21. @kaykas SALES&MARKETINGFUNNEL Awareness Consideration Retention The World Through A Marketer’s Eyes BUYER’SJOURNEY
- 23. @kaykas Awareness SMASH THE WATERMELLON
- 24. @kaykas Awareness SMASH THE WATERMELLON
- 25. @kaykas@kaykas Get Satisfaction Customer Conference • Create engaging content • Pay to promote it • Extend reach with tags/likes/shares • Increase traffic back to blog Awareness
- 26. @kaykas@kaykas Get Satisfaction Customer Conference • Create engaging content • Pay to promote it • Extend reach with tags/likes/shares • Increase traffic back to blog Awareness
- 27. @kaykas@kaykas Get Satisfaction Customer Conference • 420% Increase in blog traffic • 300% Increase in Facebook views • 1200 Likes • Over 800 Shares • 1320% Increase in reach* • 3100% Increase in impressions* *Isolated effect of social advertising Awareness
- 29. @kaykas VOICE OF YOUR CUSTOMER Consideration
- 30. @kaykas VOICE OF YOUR CUSTOMER Consideration
- 31. @kaykas@kaykas Get Satisfaction Customer Conference
- 32. @kaykas@kaykas Get Satisfaction Customer Conference
- 33. @kaykas@kaykas Get Satisfaction Customer Conference
- 34. @kaykas@kaykas Get Satisfaction Customer Conference
- 36. @kaykas HEALTH OF YOUR BUSINESS Consideration
- 41. @kaykas • Look To Alternative Operational Models @kaykas fb.me/kaykas linkedin.com/in/kaykas jascha@mindjet.com
- 42. @kaykas TAKEAWAYS • Look To Alternative Operational Models @kaykas fb.me/kaykas linkedin.com/in/kaykas jascha@mindjet.com
- 43. @kaykas TAKEAWAYS • Look To Alternative Operational Models • Enable Your Community To Create Content @kaykas fb.me/kaykas linkedin.com/in/kaykas jascha@mindjet.com
- 44. @kaykas TAKEAWAYS • Look To Alternative Operational Models • Create Advocacy For The Buying Journey • Enable Your Community To Create Content @kaykas fb.me/kaykas linkedin.com/in/kaykas jascha@mindjet.com
- 45. @kaykas TAKEAWAYS • Look To Alternative Operational Models • Pay Attention & React To Your Community • Create Advocacy For The Buying Journey • Enable Your Community To Create Content @kaykas fb.me/kaykas linkedin.com/in/kaykas jascha@mindjet.com Thank you!
Notas do Editor
- Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
- Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
- Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
- Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
- Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.