MIS PPT

1. MEDIA AND
ENTERTAINMENT
MIS PROJECT
SHIV NADAR UNIVERSITY
SME, MBA 2019-20
SUBMITTED BY GROUP 2 :
ATUL MISHRA
HARSHIT SAXENA
KAUSTUV CHATTERJEE
MAYANK SHARMA

2. TABLE OF CONTENTS
1. Introduction
2. Comparative Analysis and Market Leader
3. Porter’s 5 Force Model
4. Emerging Innovations and Technology
5. Business Processes
6. Government Agencies and Regulators
7. Enterprise Systems
8. References

3. INTRODUCTION
• The Indian Media and Entertainment (M&E) industry is a sunrise division for the economy and is making high
development strides.
• Demonstrating its flexibility to the world, the Indian M&E industry is on the peak of a solid period of
development, sponsored by rising buyer request and improving publicizing incomes.
• Indian television market has an opportunity of catering to 100 million homes as 197 million homes out of the
total 298 million have TV sets as of 2018.
• The business has been generally determined by expanding digitisation and higher web utilization in the course
of the most recent decade.
• Digital media & entertainment (M&E) platforms in India grew 13.3 per cent in FY19 to reach Rs 163,100 crore
(US$ 23.34 billion), contributing the most to the growth of M&E sector in the country.

4. INTRODUCTION (CONTD)

5. INTRODUCTION (CONTD)

6. COMPARATIVE ANALYSIS
1. APP INTERFACE
A good interface can provide better experience in real ti
me, making navigation smooth and simple.
• Netflix :
Netflix has instant results which is really helpful and ti
me-saving at the same time. The software is well-
constructed and has the most intuitive and user frien
dly functionality.
• Amazon Prime Video:
You've got to type the whole thing out on Prime, and
then check, which is a bit clingy. Prime provides sea
mless experience, but there are some problems with l
ast played episode.
• Hotstar :
Hotstar does have options for search results in real ti
me, but needs further integration. Although the softw
are is well designed, it's still unstable, and continues t
o crash.
Round ‘A’ Winner?
2. PLAYBACK EXPERIENCE
Playback, the principal element..
• Netflix –
The overall viewing experience on Netflix is easy, with choice
s to choose the streaming video quality and the selection of t
he complete episode list.
• Amazon Prime Video –
Prime provides most of the customizable options, from chang
ing the
size of the subtitle to streaming quality to calculating how mu
ch data the video will take hourly. All of these make the repla
y a pleasure without the noise of nonsense.
• Hotstar-
Hotstar also provides quality streaming services and an avera
ge of how much data the video will take on an hourly basis a
nd has subtitle
options. Playback is fine, experience overall is average.
Round ‘B’ Winner?
Amazon Prime Video

7. COMPARATIVE ANALYSIS
(CONTD)
3. VIDEO QUALITY AND DOWNLOADS
The video quality you are getting with your internet bandwidth and what content you can download.
• Netflix –
Netflix can play videos of high quality at lower Internet speeds, which is an enormous plus for the Indian viewers. Free
on-app downloads.
• Amazon Prime Video –
Even if you choose to stream the video at a standard bandwidth at the ' Best Quality, ' the video the run to a maximum
of 1080p. Downloads are available on-app.
• Hotstar –
Hotstar faces the same problem of video quality on its website. On-
app updates are available for the Indian Content only.
Round ‘C’ Winner?
– Netflix
LOOKING INTO ALL THESE FACTORS, WE ARE CHOOSING NETFLIX AS OUR MARKET LEADER.

8. PORTER’S 5 FORCE
MODEL
Bargaining power of suppliers: High
• With a multitude of streaming service providers in the markets it has become easier for the content creators to
put out their content for the viewers.
• Obtaining the rights and the license by streaming service providers involves bargaining which gives the
suppliers an edge.
Threat of substitute products or services: Moderate
• Although currently facing stiff competition from online streaming services and in a state of decline, there are
many substitutes to digital streaming like satellite and cable TV, DVD rentals and movie theatres.
Threat of New entry: Moderate
• Despite frequent changes in technology the existing online streaming services like, Netflix, Hot star and
Amazon Prime have been able to adapt with the evolving technologies.
• It may be difficult for small players to enter the market, big and established media and entertainment
companies like Disney (Disney+) and HBO (HBO Max to be launched in May 2020) are able to enter the market.
• With good competition and ever expanding and overlapping customer base the threat level is moderate.

9. PORTER’S 5 FORCE
MODEL
Bargaining Power of Buyers: High
• The dynamics of online streaming services allow users to have a high bargaining power.
• Because of the presence of healthy competition in the domain and low switching costs for consumers, it
is easy for the consumers to cancel their subscription and switch to another competitor.
• This also ensures low cost of service and good quality content.
Competitive rivalry: High
• With increasing number of new entrants in the digital streaming market there is very intense competitive
rivalry between the existing players in the market with tremendous pressure to retain existing customers
and attract new ones through interesting and exciting content, good quality of service with affordable
prices.

10. EMERGING TECHNOLOGIES
AND INNOVATIONS
BLOCKCHAIN:
• Blockchain technology has the power to disrupt existing online streaming platforms.
• It eliminates the need for centralized storage of content, which is then distributed through CDN with its
decentralized model for content distribution. In a Blockchain, computers all over the world work in a
peer-to-peer network — there is no central server or authority.
• It is secure as the person’s identity is kept hidden using complex cryptography.
• A Blockchain would also allow for the tracking of unlawful actions via a distributed ledger. Blockchain
is a tamper-resistant ledger that cannot be manipulated by any single group of people.

11. EMERGING TECHNOLOGIES
AND INNOVATIONS
(CONTD)
ARTIFICIAL INTELLIGENCE (AI):
• AI is being used extensively in online streaming platforms for content management, optimizing video compression
and delivery, suggesting better content depending on viewing preferences using content indexing for improved
viewing experience.
• AI plays an important role in scalability as well. Artificial Intelligence is used to predict any change in the resource
requirements with an aim to reduce the delaying
AUGMENTED REALITY AND VIRTUAL REALITY:
• AR and VR technologies are being developed to give a more interactive and immersive user experience for online
streaming platforms.
• Netflix is planning to build an app for Microsoft augmented reality headset, HoloLens.
BUSINESS ANALYTICS:
• Netflix collects data from more than 150 million subscribers, implements data analytics models to discover customer
behavior and buying patterns and then, uses that information to recommend movies and TV shows and targeting
the subscribers based on their preferences.
• Using Big data, online streaming platforms provide features like personalized video ranker, continue watching, video
recommendations based on streaming history, etc.

12. EMERGING TECHNOLOGIES
AND INNOVATIONS (CONTD)
EDGE COMPUTING:
• In edge computing devices at edge location themselves are used for computing and analysis
reducing the latency and improving bandwidth and security.

13. BUSINESS PROCESSES
IN EVERY DOMAIN
SALES:
 Process 1: Prospecting
 Process 2: Approach
 Process 3: Objective Handling
 Process 4: Closing
 Process 5: Follow Up
 Process 6: Sales Forecasting
 Process 7: Sales Pitch
 Process 8: Lead Qualifications
 Process 9: Customer Relations
 Process 10: Selling on social media
IT:
 Process 1: Online Video Streaming
 Process 2 DBMS
 Process 3: Recommendation-Algorithm
system
 Process 4: Data Visualization
 Process 5: Analytics
 Process 6: AWS
 Process 7: Crisis Handling
 Process 8: Automation
 Process 9: Data Mining
 Process 10: VFX Management
 Process 11: Coding
 Process 12 : Testing
 Process 13: Data Engineering
 Process 14 : R&D
Operations:
 Process 1: User Feedback
 Process 2: Content Creation
 Process 3: Micro-genre content library
 Process 4: Mail-in-delivery system
 Process 5: Alliance with filmmakers,
writers, authors, etc.
 Process 6: Channel Management
 Process 7: Customer Service
 Process 8: Content Management System
 Process 9: Screen Management
 Process 10 : Search Management
 Process 11 : Order Management System

14. BUSINESS PROCESSES
IN EVERY DOMAIN
(CONTD)
Finance:
 Process 1: Employee Salary
Distribution
 Process 2: Paid deal with
COMCAST for high speed internet
 Process 3: Subscription Plans
 Process 4: Pricing Strategy
 Process 5: Stock Market
Management
 Process 6 Billing Management
Infrastructure:
 Process 1: Design
 Process 2: Monitoring
 Process 3: Optimization
 Process 4: Re-engineering
 Process 5: Data Centre Management
Security:
 Process 1: Password Management
 Process 2: Firewall Management
 Process 3: Security Intelligence
 Process 4: Access Management
Marketing:
 Process 1: Upselling
 Process 2: Advertising
 Process 3: Review management
 Process 4: Salesforce
 Process 5: SWOT Analysis
HR:
 Process 1: Hiring
 Process 2: Employee Engagement
 Process 3: Job description creation
 Process 4: Salesforce
 Process 5: SWOT Analysis
 Process 6: Employee Recognition

15. GOVERNMENT AGENCIES
AND REGULATORS
THE MINISTRY OF INFORMATION AND BROADCASTING:
• MIB has sought to undertake the ginormous task of regularising and certifying the content
available on various entertainment platforms and digital media in general, more
particularly referred to as the over the top platforms ("OTT").
CENTRAL BOARD OF FILM CERTIFICATION:
• CBFC is a statutory body under Ministry of Information and Broadcasting, regulating the
public exhibition of films under the provisions of the Cinematograph Act 1952.
• The members of the panels are nominated by Central Government by drawing people
from different walks of life for a period of 2 years.

16. GOVERNMENT AGENCIES
AND REGULATORS
(CONTD)
TELECOM REGULATORY AUTHORITY OF INDIA:
• The Telecom Regulatory Authority of India (TRAI) is set to approach the Ministry of
Information and Broadcasting, Government of India, with a request to fastrack the
recommendations on broadcasting, in an attempt to boost reforms in the broadcasting
sector.
• The Government of India has supported Media and Entertainment industry’s growth by
taking various initiatives such as digitising the cable distribution sector to attract greater
institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and
DTH satellite platforms, and granting industry status to the film industry for easy access to
institutional finance.

17. ERP SYSTEMS
Netflix uses an Oracle System as the foundation of their business.
Prime Focus technologies supplies “Clear”, an ERP system tailor made for M&E industry.
It provides ERP and SCM system to HotStar and Amazon Prime.
AWS is used especially in Amazon Prime in providing CRM systems.

18. REFERENCES
https://www.muvi.com/blogs/online-streaming-artificial-intelligence-new-era-ott.html
https://www.wowza.com/blog/artificial-intelligence-transforming-live-streaming
https://www.newsbtc.com/2018/05/05/successlife-blockchain-content-streaming/
https://www.blockchain-council.org/blockchain/pewdiepie-streams-on-blockchain-via-
streaming-platform-dlive/
https://www.cablelabs.com/moving-beyond-cloud-computing-to-edge-computing
https://variety.com/2017/digital/news/netflix-hololens-app-ar-1202403359/
https://www.mondaq.com/india/Media-Telecoms-IT-Entertainment/850276/Regulation-
And-Certification-Of-Digital-Media-And-Entertainment-Platforms
https://www.ibef.org/industry/media-entertainment-india.aspx