AcumenCS Introduction

www.acumensofttech.com

Acumen Consultancy Services Pvt. Ltd.
- COMPANY PROFILE -
an ISO 9001:2008 certified company

STPI Kolkata Registered

WEB: www.acumensofttech.com

Moving towards adopting SEI CMMi Level 3
Process started from 25th-Aug-2010

Corporate Office:
CB-40, Sector-I, Salt Lake City, Kolkata - 700064
Ph: +91 33 2359-7240


What we do!
Acumen Consultancy Services Pvt. Ltd. is an ISO 9001:2008 certified IT Development and
Services Company registered under Software Technology Parks of India (STPI), Kolkata.
Acumen was established in the year 2005 and within this span of time Acumen has grown to
become one of the strong exponents primarily in the field of Web Technologies successfully
developing critical web based solutions for companies based in USA, Europe, Australia and
Asia.

Acumen specializes in providing the entire range of services pertaining to the web that
includes web-design, web development, web marketing (SEO) and web-hosting. We
specialize in all of these areas with specialized teams working in each of these segments.

Our Service Domains
Acumen specializes in developing complete web based applications for different business
domains. We have worked in a wide variety of industry segments starting from
manufacturing industries, job consultancy firms, e-commerce stores, real estate, travel and
tourism, education and e-learning to name a few. Acumen also offers customized Internet,
Intranet enabled and offline software solutions for a wide range of businesses. We are
concerned in developing tailor made - customized solutions, which will be specially designed
to suit and serve your business goals only.

Acumen specializes in implementing Solutions for contemporary IT challenges with
comprehensive tools, broad skill sets, and tight project management schedules. A Client's
business solution environment may include any combination of the following:

Web based Business Application Management
Home-grown business and technology management applications
Complex Enterprise Application Intégration (EAI) implémentations
Backlogged solution enhancement needs
Demand for improved and more cost-effective technology monitoring and
management approaches

Corporate Office:
Ph: +91 33 2359-7240


Our Work Process:
Proposal Stage: -
Thorough understanding of client’s needs through detailed system study.
Understanding client’s requirements including technology preferences.
Providing the client with a brief sketch of the solution development plan and how we
can help him to achieve his business goals.
Signing a Contract or Agreement with the Client.
Issue of Work-order.
Pre-Production Stage: -
Detail project plan sketches are provided to the client.
Finalization of the database design.
Approval of project plan from the client.
Monetary dealings according to the signed agreement or contract.
Production Stage: -
Work on defined modules.
Integrate modules.
Carrying out consequent quality assurance and testing.
Review with clients constantly by proper means of communication.
Deployment of beta release to the client.
Post-Production Stage: -
Quality testing and stress analysis.
Client approval about the project.
Final Deployment.
Monetary dealings according to the contract.

We generally follow the Agile method for project management. The entire project is first
split up into several small milestones with deliverables and time frame defined. Our team
works on each milestone and progress report is sent on a daily/weekly basis. Modules once
completed are uploaded to our test server for client feedback. The project manager
assigned communicates with the client and sends status reports. Some clients prefer using
project management softwares for which separate project accounts are maintained by us.
All communication is generally via Skype/Email.

Corporate Office:
Ph: +91 33 2359-7240


There is an experienced project manager assigned on each project. His prime responsibilities
include:-
- Act as single point of contact between client and the project team
- Oversee the design and development activity
- Report problems or clarifications that might arise
- Communicate project updates and delivery milestones with client and participate in
project discussions.
- Update Project Monitoring software
- Track bug report in Mantis, update Mantis accordingly
- Communicate with client for overall feedback and post launch support

We generally use the following tools for different aspects of a project development
process:-
Project Management – activeCollab
Bug Tracking – Mantis
Feature Request Documentation – GoogleDocs
Source Code Repository – SVN
We use a development server for hosting the web portal during the entire development and
testing process. The url to the web portal at this phase wont be crawlable by google and
password protected so only the development team and client can have access to it.

Our Team
Acumen has a dedicated team of highly qualified software professionals working round the
clock to bring quality products to our clients. The key to today’s success is in having Domain
Expertise in various fields of Business. From Finance, Insurance, Education, Manufacturing,
Trading and Retail Industries we have a diverse experience in various lines of business. We
have a well-trained team of certified professionals to offer outstanding solutions. Our team
is comprised of skilled, certified programmers, developers, system consultants, market
analysts, researchers, designers, content writers, technical writers and copywriters. We
make sure that our professionals constantly update and improve themselves to keep pace
with the developments in the dynamic global IT market. We are confident of handling any
kind of project that comes to us.

Corporate Office:
Ph: +91 33 2359-7240


We have at present 50 web developers and designers working for us in different
technologies like in PHP and ASP.NET. The overall management of the projects is handled by
senior project managers who have more than 12 years experience in the industry.

Work Portfolio
We are a web development company specializing in various web technologies like PHP,
ASP.NET and backend databases such as MySQL and SQL Server.

99% of our clients are based from from US, Europe, Australia, and Middle-east. We have
developed more than 250+ web applications and having more than 50+ satisfied clients. We
have 50+ verified buyers in paypal which in itself proves to be a certificate of our honesty
and professionalism.

Some of the domains where we have worked are listed below:-

• Large Social Networking Sites/Community sites
• E-commerce Portals
• E-learning & educational sites
• Directory listing and Classified ads sites
• Real Estate Portals
• Car dealer network
• Medical Sites
• Online Stock market Analysis
• RSS feed handling and xml data parsing
• Multilingual sites
• CMS based sites
• Email marketing and campaign sites
• SMS Gateway Integration related sites
• Company Website
• Job Portals
• Online Ticket Sale/Contest/Coupon/Auction/Bidding Sites
• E-Magazine Site
• Photo/Video Gallery
• E-Book
• Online Hotel Reservation System
• SEO sites
• Rating/Review/Voting Site
• Chat Site
• EXTJS Framework Integration
• Web Application Using AJAX
• Forum sites
• Survey Analysis and Questionnaire sites
• Web 2.0 and W3C Compliant Design Sites
• Flash Applications, Video Chat and Interactive Presentations

You can view our portfolio online from http://www.acumensofttech.com/web-portfolio.htm

Corporate Office:
Ph: +91 33 2359-7240


Web Portfolio – Most Recent Works

Community site: www.earthtalent.net CMS Based Site: www.pokercoach.fr

Reverse Auction Website: www.superpage.pt Golf Community Website: friendsongreen.com

Directory listing site: www.kitesurfholidays.net SMS Campaign: www.moboberry.com

Job Portal: www.mylatch.com Directory Site: http://www.northcentralky.com/index.html

Real Estate site: www.uvestor.com E-commerce site: www.wpthememarket.com

Corporate Office:
Ph: +91 33 2359-7240


Aviation Job: www.companyairplane.com Directory site: www.blue-path.com

Information Portal: www.ubifrance.com Contest site: www.123win.gr

Major Projects executed by Acumen (2005-2009)
Crosstabular Analytical Software V1.0 for All India Pension Survey Project:
1. Year – 2005, Ministry of Finance, Govt. of India

Crosstab was developed for ACNielsen India as a project for the Ministry of Finance, Govt. of India
with an aim to understand the Indian market and formulating strategies to bring the Rural
community under the Pension scheme.

For this ACNielsen conducted a nationwide survey consisting of a sample size of 100,000 data in an
attempt to study the savings pattern of the Indian working class between the age group of 18-59 and
their perception to the concept of pension. The working class covered more than 90 categories of
workers including skilled, unskilled, daily wage laborers, farmers, professionals etc.

Crosstab was designed to assist the end users of this data (mostly government planners, officials of
pension department and others) in providing a user-friendly cross-tabular analysis software to
analyze the survey data. Crosstab provided a very intuitive GUI to formulate different analysis on the
vast survey database and slice and dice the data according to the users requirements without any
knowledge of using complex statistical and data analysis software.

Crosstab allowed the user to select any question from the Survey Questionnaire and cross its values
with another question. The software generates a frequency table matching the values of Question 1
and Question 2. In addition the user can set conditions/ranges to the selected questions. Users also
have the freedom to add external filters by setting a filter value from a different question from the
questionnaire. The report comes both in tabular and extensive graphical formats.

Corporate Office:
Ph: +91 33 2359-7240


Crosstab helped the ministry to gain insights into the savings pattern of the Indian working class and
their perception towards different savings instruments and thus formulate an effective strategy to
roll out the pension program.

HIV/AIDS Population Mapping in the State of Orissa: (A GIS solution)
2. Year – 2005, State Govt. of Orissa, India

The application has been designed to provide mapping of population vulnerable to HIV/AIDS in the
state of Orissa. The different target groups like Female Sex Workers, Male Sex Workers, Land
Laborers, Truck Drivers have been identified by specific symbols. Data was collected to understand
their demographics, location, movement in and out of the State, presence of NGOs and access to
health amenities.

The application showed the different target groups on a map of Orissa with an option to analyze the
data in terms of the location of the target groups, nearest health centers, location from railway
stations, truck terminals and national highways.
For example the user could view the number of target groups who are located atleast 50 km or more
from any health center. The data would be shown on a map.

The key tasks involved in this project included:
• Digitization of State Level Base Maps with plotting of all target groups, major/minor landmarks,
Block and District Layers with Railroads and highway network.
• Digitization of Survey Sites with the option to see the enlarged map by clicking on a particular
site.
• All basic GIS features such as Zoom In, Zoom Out, Pan, Reset Map View etc.
• Option for selected layer viewing and de-selection of layers.
• Ability to generate user-defined queries based on different criteria such as volume of target
group, presence of NGOs, Condom Availability etc. These queries has the option to be saved and
the data exported to an excel file.
• Option for adding new sites in the future so that the program can be used for further surveys.

Corporate Office:
Ph: +91 33 2359-7240


FactFinder V1.0 - Invest India Incomes and Savings Survey 2007
3. Year- 2007, Invest India Market Solutions

The Invest India Incomes and Savings Survey 2007 produced by IIMS Dataworks in June 2007 is the
most comprehensive study yet on mass markets for banking, credit, securities, insurance, micro-
finance, residential housing, mutual funds and pensions in India. Based on in-depth interviews with
100,000 respondents aged 18 to 59 years with cash incomes, and drawn from a household listing
sample of one million households, the Survey is the largest-ever study of its kind in the world apart
from the national census.

The survey has produced a unique unit-record database that directly links the incomes, investment
and savings portfolios, insurance and credit positions, retirement outlook, financial sector access,
labor market characteristics and demography of the 321 million members of the paid workforce
across urban and rural India.

Over 100 financial firms, regulators, government departments, economists and universities are
already using the data for designing public policies, regulatory response and business strategies. The
unit-record Database is embedded in customized analytical software (FactFinder 1.0) which was
designed and developed by Acumen. The data source was vastly complicated capturing the entire
gamut of income, savings and expenditure behavior for individuals belonging from the entire cross
section of the Indian workforce.

This software works on a cross-tabulation principle and enables a wide range of complex queries
using multiple variables. The software has in-built options of generating complex tables and
importing to excel; creating designer graphics and exporting to jpeg or bmp, tiff etc.; creating filters
and conditionality’s to query a defined subset of the sample; creating ranges to use discrete
variables like age, income, savings/ investment values in tabular format. The key aspect of the
software is the ability to generate extremely complicated analysis at a lightning speed of less than 3
seconds.

Among the many insights that the user can gain using the software a few of them are listed below:-

Sizing and segmenting existing and new markets;
Improving customer profiling capabilities;
Identifying and understanding the financial product preferences of consumers;
Identifying barriers that are inhibiting market growth;
Revealing the cross market savings behavior of consumers;
Assessing consumer risk appetites and their impacts on investment behavior;
Key factors determining ultimate purchase decision
Assessing financial literacy levels among retail finance consumers;
Assessing existing sales and distribution channel performance; and
Undertaking demand forecasts for financial products and services.

Almost all major financial institutions in India are currently using this tool for their own analysis. The
major segments covered are:-

Retail Banking

Corporate Office:
Ph: +91 33 2359-7240


Residential Housing and Housing Finance
Life Insurance
Mutual Funds
Securities and Commodities Market
Pensions
General Retail
Aid Agencies

Uvestor.com
4. 2009, John Williamson, USA

Uvestor is an investment property platform for:-
Investors to find, buy and close on investment-grade property for sale locally or nationwide.
Real Estate Agents to market their foreclosures, HUD, bank-owned, as-is and distressed real estate.
Brokers to help their agents manage and close more properties by simplifying the process to
communicate, collaborate and share documents for short sale real estate transactions with Uvestor's
"Office Productivity Suite".
Income Property Owners/Managers to sell current income properties and locate new investments.
Managers can also utilize Uvestor "Property Management Tools" to track property maintenance
details, manage tenants and much more.
Regional Banks and Asset Managers to liquidate holdings faster with shared property information,
manage documents to close real estate transactions, and have direct placement in an active
investment property marketplace.
Real Estate Investor Associations to provide a needed service to your members that provides
investment property education, real estate advice, and step-by-step short sale training.

Uvestor is a complete web based system built using Open Source technologies like PHP and MySQL.
The website is live at www.uvestor.com.

MyLatch.com
5. 2009, MyLatch INC, USA

Mylatch is a comprehensive job site that empowers job seekers to search jobs, stand out, leverage
their social networks real time, get interviewed online by employers and stay organized in the search
process, all from one powerful, yet simple web 2.0 sites.

The uniqueness of MyLatch lies in leveraging the social community networks to find out more about
the candidates and for job seekers to know more about the company through their social network.

Corporate Office:
Ph: +91 33 2359-7240


Some of the key features include:-
Job Seeker Section
Mock Interview Search Jobs

Cover Letter Mock Interviews

Create webCV Career Tools

Videos Job Board

Employer Section
Active Jobs Expired Jobs

Search Candidate Saved Searches

Billing History Schedule Live Interviews

My Latchboard Organizer

Post & Manage Jobs Schedule Virtual Interviews

Draft Jobs Archive Requisition

Acumen remains an ongoing development partner for MyLatch and will continue to develop and
support MyLatch services.

Corporate Office:
Ph: +91 33 2359-7240


Testimonials
Over the years Acumen has worked in more than 350 websites enjoying a client base from
Australia, Europe to USA and Canada. Here are some words that some of our clients has to
say about us:-

I'm very pleased with the professionalism that Acumen has put forth in the previous project
and in the preparation of this project. It's a pleasure to work with people who know what they
are doing. In the past I've had some bad experiences with outsourcing to Asian counties, but
Acumen is by far my personal favorite partner world-wide for outsourced web development
Georges Bolssens
General Manager - Marvelade | online application development
Netherlands

We have been pleased with the trustworthiness of Mr. Arindam Sen and his staff. The quality
of work has been very reliable and the competition dates have been on time. Mr. Arindam Sen
and his team have made our I.T. solutions very manageable. We consider them to be an
important part of our team now.
Scott Wolcott
President - Giddy Kitty Cat Products Corporation
USA

During the entire span, AcumenCS was always available; very smart to indentify key issues
(technology and functional) & come out with great solutions ......
Anthony de Anfrasio
CEO Zaploop
France

Excellent programmers, highly recommended. They kept in constant contact with me during the
entire web design process and addressed my issues and concerns promptly. I will be using them
for future projects.
Ryan Nagy
USA

Corporate Office:
Ph: +91 33 2359-7240

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