1. Facebook vs. Odnoklassniki in
Armenia

2. Average age
30.2
29.92
n = 241 n = 38
Odnoklassniki Facebook

3. Distribution of SNS users per region
Odnoklassniki n = 241 Facebook n = 38
82
47
39
18
15
0
Yerevan Urban Rural

4. Gender distribution
men women
Facebook
n = 38 37 63
Odnoklassniki
n = 241 43 57

5. Facebook users on average
Differences
have some university Odnoklassniki n = 241 Facebook n = 38
education, Odnoklassniki
users have a high school
education.
5.53
Not significantly different
Facebook users are
Russian language skill. Facebook users are
significantly better English
significantly wealthier than
speakers – at a high
Odnoklassniki
4.54 4.53 intermediate level.
users, Facebook users can
4.37 4.32 afford some appliances and
all food and clothes.
Odnoklassniki users can
only afford food and
clothing.
3.37
3.25
2.77
average education average russian average english MD

6. Average hours online per day
6.03
3.43
n = 241 n = 38
Odnoklassniki Facebook

7. Primary means of accessing the Internet
pc internet phone both
Facebook
n = 38 79 0 21
Odnoklassniki
n = 241 62 24 14