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Fanpage Optimization Schipul - The Web Marketing Company
What we will cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pages are used for businesses and brands to tell their story and  share information on products, services and upcoming events.
It’s Not the Social Media Gadgets
It’s the Social Engagement
Storytelling… Makes the Emotional Connection
Average user is connected to 80 community pages, groups and events  http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, Almost 700 Million, Engage Fans
http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter  multiple times a day .  Billboards on busy highways cost lots of $$$ … this is  FREE!
HOW TO USE
Building Relationships
Promoting a Product
Strong Brand Impressions
Customer Service
BEST OF
Facebook.com/target
Facebook.com/southwest
Facebook.com/Schedulicity
Facebook.com/burtsbees
POLICY
[object Object],[object Object],[object Object],[object Object],Facebook Policy… What Does It Say?
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Pages: Things to Note
GRAPHIC DESIGN
Dimensions
Branding: Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Attention
Creatively Use the Space
Creatively Use the Space: Use Photos Too…
CUSTOM TABS
Tabs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Matters! ,[object Object],[object Object],[object Object],[object Object],[object Object]
NO MORE FBML
Facebook.com/Developer
Create An App
Name It
Brand It
Build It
Build It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Add It – Step 1
Add It – Step 2
CONTENT
Engage with Fans
Timely Response
Share Content
Say Thanks & Promote Others
Diffuse and Direct
SCHEDULE
Schedule With HootSuite
Schedule With HootSuite: But Don’t Forget it
STRATEGY
Success! ,[object Object],[object Object],[object Object],[object Object]
Multiple Admins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING  TAKE-AWAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Katrina Kokoska, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Facebook: kkokoska Twitter: kkokoska

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Facebook Fanpage Optimization - Social Media

Notas do Editor

  1. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
  2. Engaging. Many ways to share the “Spin the Wheel” activity. In February of this year, Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
  3. To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
  4. House rules. Fan highlights. Page creators.
  5. 180x540 520x800(default) You can resize