This document discusses both traditional and non-traditional marketing strategies. It notes that non-traditional strategies include more than just social media and involve online platforms like Instagram, Pinterest, blogs, videos, apps, and guerilla marketing tactics. The document emphasizes that success with non-traditional media relies on creating engaging content tailored to each context and not just using social platforms to directly sell. It encourages marketers to thoughtfully combine traditional and non-traditional approaches.

1. non-
traditional + traditional
katietownsend | tuesday, september 11,
2012

2. hello. involved in:
•HHDA
•community outreach
•HAC
•on-air promotion
•ADP PBYP
•contests
•KHB
•events
•UW
•PSAs
•SMAC
i like to:
•run
•craft/paint
•photog
•chase kids

3. hello.

4.  non-traditional/in-
bound
take a minute..

5. traditional.
television – radio – print – outdoor – flyers –
direct mail - networking

6. traditional vs. social media

7. non-traditional
WAY more than just facebook.
online – instagram – guerilla - pinterest –
blogs /vlogs– apps – online - youtube -
linked in – email marketing – special events
– text messaging – qr codes - …and more!
Success is typically unpredictable – but has
the potential to be incredibly rewarding.

8. social media

9. social media

10. facebook

17. twitter

18. what’s this bird’s name?

21. what’s this?

25. video blogs
anybody know who garyvaynerchuk is?

26. guerilla marketing

27. guerilla marketing

28. FAIL - aqua teen hunger force

30. some thoughts.
•know your brand first.
•don’t just throw a facebook or twitter icon on
your print or tv ad.
•be clever in your marketing combinations.
•non-traditional media is about your content as
it relates to CONTEXT.
•don’t just use social media and non-traditional
outlets to directly sell.
• give it a go.

31. bring it home…

33. thank you.
ktownsend@whlt.com
601.606.6181
facebook- /katownsend1
twitter - @ktownsend1
linkedin - /katietownsend
instagram – katownsend1