This document discusses the post-feminist representations of pre-feminist times depicted in the television show Mad Men. It explores how the show utilizes nostalgia to suggest sexism is in the past while still depicting scenarios that would be condemned if portrayed as contemporary. The document also examines debates around whether the show is misogynistic or feminist. It analyzes how post-feminism has saturated pop culture to seem like a natural social formation, undermining feminist gains of previous decades through self-indulgent nostalgia.

1. Post-feminist representations of pre-feminist times: MAD MEN , nostalgia and self-indulgence Katixa Agirre (University of the Basque Country) FilmAndMediaConference London, July 14 2011

4. 3. The bad old times

8. 8. As a conclusion: mocking expectations