1. Mission Statement To facilitate university students in accessing information about several aspects of their lives in the most convenient and timely fashion.

2. Business Description Product Features

3. Business Description Legal Form: Private Corporation

4. Business Description Source of income

5. Industry and Market Analysis Text

6. Industry and Market Analysis Text

7. Industry and Market Analysis Text

8. Competitive Analysis Major Competitors

9. Competitive Analysis Advantages Ability to Collaborate Convenient Inexpensive Green Compatible with Many Devices -

10. Marketing Strategy Target Market – College Students

11. Marketing Strategy Promotion Through Social Media

12. Marketing Strategy Free WhatsUp Membership $.99 Mobile App available for Blackberry, Android, Windows, and Apple platforms

13. Operational Issues Online Location Purchase Rights to Domain: www.WhatsUp.com

14. Operational Issues Hired Staff Needed: Lawyer Web Designer Web Technicians Professional Marketer

15. Human Resource Text

16. Human Resource Text

17. Human Resource Text

18. Financial Projections Start-Up Costs

19. Financial Projections

20. Financial Projections Cash Flow Statement

21. Contact Information Mailing Address: WhatsUp P.O. Box 10001 Bronx, NY 10055 United States Phone Number: 555-528-4910 Website: www.WhatsUp.com Email: WhatsUpTeam@gmail.com