The theme: One of the fundamental challenges organisations have is in developing a culture of innovation and inspiration- and building the teams and behaviours that will share and collaborate in order to achieve this. Where do you start? And how do you feed the fire? All of the links and speaker notes can be found here: http://katiechatfield.wordpress.com/2010/04/15/social-business-innovation-and-storytelling-connect-now/

1. do you do your best work
at your desk?
twitter.com/katiechatfield
http://katiechatfield.wordpress.com/
my day job
www.jackmorton.com.au
presented at sydney, april 2010

2. From: “The Future of Conferences”

3. The best information/ inspiration exchange....
CORRIDOR CONVERSATIONS

4. Interesting South
• a wide variety of interesting,
unexpected, original things
• a 'theatre of ideas’
• a single shared quality between
participants : curiosity

5. but it’s just one big splash one a year
http://www.flickr.com/photos/mattmonath/3381384824

6. Challenge:
How can you create
more ripples,
more often
and inside your
organization?
http://www.flickr.com/photos/seventhsister/2738553439/

7. amplification
participation
discovery
Short
Loads of view points
...everyone’s on stage

8. Internal?
DNA?

9. Knowing you’ll be onstage
STEVE HOOPER
watching a competitor perform
takes the same energy
takes you over the beam
each and every time

10. GIVING PEOPLE A
TOOL DOESN’T MAKE
THEM CRAFTSMEN

11. B=f(PE)
Lewin’s Equation

12. We can’t change the Person
B=f(PE)
But we can change Behaviour by designing the Environment
Ahem… that’s our job.

14. The formula for changing the world:
POPULATION
+ STATE CRITICALITY
+ SIMPLE RULES
+ TRIGGER
-------------------------
PHASE TRANSITION

15. P
The formula for changing the world:
POPULATION
+ STATE CRITICALITY E
+ SIMPLE RULES
+ TRIGGER
------------------------- B
PHASE TRANSITION

16. IDEA = P(K+NI)

17. Business
SOCIAL?
Media

18. http://www.flickr.com/photos/noodlepie/3275804967/

20. ROCK PAPER SCISSORS

21. WHAT?
“If you can’t explain it simply, you don’t
understand it well enough.”
- Albert Einstein

22. Storytelling provides
SIMPLE RULES FOR COMPLEX
INTERACTIONS....

23. Every week the
white agency
would get
together in
teams for a little
collaborative and
competitive
thought sharing
in an initiative
called 3 x 3.

24. Dave’s Mouseover Links
Wowhead’s Item Mouseovers..
..in a forum post
Navigation Pop-ups for Wikipedia
Epic fail inserting ads into a forum
YOUR DOIN IT WRONG

26. - Added Punch -
Wrapping it up was Katie, who unlike Sandy (Chump), made the
smart choice of retaining creative control over her own slides.
The result was Simplicity in both name and nature, and served
as a reminder that Pos_ers will be Prosecuted.
Offsite with Team White
September 19, 2008 · 2 Comments

28. Competent
people resist
change.

30. Because change
threatens to make
them less
competent.

31. And competent
people like being
competent.

32. That's who they are, and sometimes
that's all they've got.

33. No wonder
they're not in a
hurry to rock
the boat.

35. What WE know
If you think change is hard
You won’t like irrelevance

38. David Ogilvy:
“The consumer is not an
idiot. She is your wife.”

39. The client is not an idiot…
Can you explain what you do to your
parents?
How about your friends?

42. Simplicity

43. Jack’s Show and Tell
Outline Intent
Once a month • Share inspiration
Brought to you by the – “Things I think are cool and
strategy, creative and design I’d like us to do something like
team this”
3 minute ‘show and tell’ • Knowledge sharing/ pride in
presentations
projects
Everyone’s invited
– “Show your work”
Thursday 4.30pm
Half an hour program- can • Inspire great story telling
kick on if it’s successful – “Things you didn’t know
about/ Something
interesting/ What I’ve done”

44. Tell one thing-
tell us what it is,
tell us why you think it’s
awesome,
tell us why you think it’s useful
for us to know

45. “Looking at things differently”

46. 200....x 200....x200
HAIKUGAMI

47. These poems were written by the crowd, a line at a time, on paper planes
thrown across the room during Ralph Kerle’s Sydney Ignite presentation
• Friggin’ great evening • Inspiring chatter
Loads of people having fun. Ow, that plane hit my head.
It’s thought-provoking The cusp of ideas.
• Words are fun people • Throwing paper planes
Thoughtful talks are Inspired. Thought-provoking
plentiful Let’s get drunk now please!
The first line is shite.
• Amazing ideas to generate
thought.
Try to think outside the box
I can’t drink and write.

48. Monthly beer in hand
One thought in 5 syllables to describe your work culture
Shared short ideas and stories
One thought building on the last thought (no more than 7 syllables)
Everybody wins
The final thought building on the last two (no more than 5 syllables)

50. Outside comfort zone
Makes us all work and play better
Innovation Ho!
Open and sharing
Outward and circulating
Oh! Where to go next?
Dynamic team who love job
Innovation and change prevail
Got a job for me?
Noisy but quiet
I am here but I am not
A winning concept
We all decide now
That everyone has something
We can embrace change
High pressure long days
I think its time for a beer
Social Business Rocks