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Social media for Nonprofits - Presented by Greg Ensell

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Katie Hurst
Katie Hurst

Posted with permission of Greg Ensell and Cox Communications. Presentation for WordCamp Phoenix 2011.

EducaçãoTecnologiaNegócios
1 de 59
Everything you always wanted to know about social media for nonprofits* *But were afraid to ask
What is Social Media
g
What social media isn’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is CONVERSATION g
More specifically, social media is new way of INTERACTING and ENGAGING… …with people g
The old model of brand marketing g Company Marketing Brand Customers
The new model of brand marketing g Company Marketing Brand Customers
Who is Social Media
Facebook: Not kids stuff! j
Twitter: Once you start… j
How Social Media Works
Social Media Commandments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Transparent
Be Authentic
Be Valuable
Be Responsive
Be Patient and Persistent
How to View Social Media Strategically
General Social Media Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen - Comcast
Talk – Ford
Energize - Coke
Support
Embrace - Dell
How to Implement Social Media Strategy – Part I
Listening
A rose by any other name… ,[object Object],[object Object],[object Object],[object Object],[object Object],… is big business.
Listening on the cheap – Google Alerts
Listening on the cheap - Facebook
Listening on the cheap - Twitter
Listening on the cheap– Google Reader
Track what’s being said over time
Talking
How not to use Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Talk to your customers - Facebook
The Facebook Fan Page
The devil’s in the details - Photos
Be interactive – The Wall
Be social - Facebook
How not to use Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Talk to your customers - Twitter
Talk to your customers - Twitter
The devil’s in the details – custom background
Not just a megaphone
Engaging
Engage – Fan contests
Engage – Fan contests
Engage - Facebook
Engage - Facebook
Engage - Twitter
Engage – Custom Applications
How to Define Success
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Community Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Greg Ensell 623-328-3490 [email_address] facebook.com/greg.ensell @EightyMGB

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Social media for Nonprofits - Presented by Greg Ensell