1. MODECosmetics By Kathryn, Christie, Ploy and Sophia

2. Contents Introduction Marketing Mix for Liquid Foundation Marketing Mix for Nail Polish Budget Conclusion Bibliography MODECosmetics

4. Founded and headquartered in Sydney, Australia.

5. The higher end of the cosmetic market

6. Mid-high income female customers between the ages of 18 – 30 years old

7. Variety of cosmetic products

9. Marketing Mix – Nail Polish MODECosmetics

10. Sales Forecast 2012 MODECosmetics

11. Annual Budget 2012 MODECosmetics

12. Conclusion The Company would be successful applying the Marketing Mix objectives because… MODECosmetics

13. Bibliography Le Vernis, Chanel, 30/08/2011, http://www.chanel.com/en_US/fragrance-beauty/Makeup-Nails-LE-VERNIS-89314 OPI Nail Polish, Catwalk, 30/08/2011, http://www.catwalk.com.au/o-p-i-nail-lacquer/o-p-i-nail-polish-japanese-rose-garden/w1/i1031932_1031917/ Mac Nail Lacquer, Beautyheaven, 30/08/2011, http://www.beautyheaven.com.au/hands/nail-care-treatments/25051-mac-nail-lacquer-in-steamy Max-Factor Lasting Performance Liquid Foundation, Beauty heaven, 30/08/2011, http://www.beautyheaven.com.au/make-up/foundation-primer/15877-max-factor-lasting-performance-liquid-foundation Studio Fix Liquid Foundation, Mac Cosmetics, 30/08/2011, http://www.maccosmetics.com.au/product/shaded/158/1231/Studio-Fix-Fluid-SPF-15/index.tmpl Foundation for different skin types, Beauty Advices, 30/08/2011, http://www.beauty-advices.com/a-list-of-the-best-foundations-for-different-skin-types-on-the-market/ Miranda Store, David Jones, 6/09/2011, http://www.davidjones.com.au/stores/Miranda MODECosmetics