1. CHANGING THE GAME
GAMECHANGERS FROM SXSW 2011

2. [ ]
COOPERATION IS
THE NEW BLACK
EX: Farmville — Cooperative games work better
because you’re motivated differently
EX: is a cooperative game
Victory = goal met ($$$ raised)
Challenge = Deadline in time to fund project
Levels awarded to higher donors

3. KEEP THE GAME GOING
New markets emerge only when
cooperation exists.
Pandemic game model: Every player
has a special ability > Empowers
individuals and motivates cooperation
Keep it going: The best games never
end.

4. UPGRADE
Products and markets fail when the
owners fail to innovate.
The news industry cannot afford to
keep relying on old business models
and content strategies.
Brand loyalty persists when the brand
continues to meet the consumer’s
expectations and surpass them.

5. PLAY HEALTHY
CASE STUDY:
“Most health
solutions aren’t Live healthier
medical, they’re for fun!
social.” Motivates healthier
living by giving you
goals, points and a
support system —
You’re not just
helping yourself,
you’re helping
others!

6. Health is #winning!

7. HEALTH 2.0

14. REACH FOR THE STARS Visualizing
Space Data

15. NEED MORE SPACE?
http://www.jpl.nasa.gov/
asteroidwatch/
http://www.ustream.tv/nasajpl

16. #DIGITALPRODUCTDESIGN
Tips on designing better products:
Everything we create comes down to
math + pixels. Learn to love and
appreciate them, regardless of your
title.
Develop sales skills. You need to be able
to sell your ideas and designs.
Build things and take them apart.
Understand what goes into the finished
product. I recommend IKEA furniture.

17. #DIGITALPRODUCTDESIGN
Tips on designing better products:
Be honest about failure + own your
mistakes. This will cultivate trust and
better relationships down the line.
Digital product design is constantly
changing. If you are not staying on top
of emerging technologies and embracing
them, this is not what you should be
doing.
Stay curious.

18. Sustaining passionate users
Hide ‘Easter eggs’ in your site.
Challenge users to compete with other
users -> Fastest to register, most comments,
most shares ... can you beat that?
Give users something to ‘Master’. People
have a need for ‘set completion.’ Give them
a set of challenges to complete.

19. SAVE DATA
Congressional leaders recently proposed counterproductive budget cuts that would slash
support to government transparency websites such as Data.gov.
The current annual budget of $37 million will be reduced to $2 million.
Go to http://sunlightfoundation.com/savethedata/ to show
your support for data.gov!