11. Why use SoLoMo?
• Identify and reward your frequent
customers
• FREE advertising and promotion
from someone that other users trust
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14. Social media for business:
a birds-eye view
1. Your website should be your “home base.”
2. Your goal should be to build your email list.
3. Social media should be your “outposts.”
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15. Your website should be
your “home base.”
Your goal should be
to build your email list.
Social media
should be
your “outposts.”
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18. Self-identification
Reputation:
Who do others say I am?
Status/affirmation:
Who do I say I am?
Group identification:
Who do I say I’m with?
http://gamification-research.org/wp-content/uploads/2011/04/03-Antin-Churchill.pdf
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36. Add Google+ first.
• #1 search engine
• Better search engine
• Higher visibility in Google search rankings
• Google authorship: verifies your content across the web
Searchers trust verified sources
• http://www.google.com/+/learnmore/local/
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37. Getting started with Google+
http://www.google.com/intl/en/+/business/
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42. What to do when
things go south
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43. • “I hear you and I empathize.”
• “I’m sorry.” (Take it offline if possible.)
• “How can I make it better?”
• Tag the user, if possible.
• A great resource:
http://biz.yelp.com/support/responding_to_reviews
Respond promptly
to online complaints
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44. Do not
• delete unfavorable comments & reviews
• get defensive
• argue with the reviewer
• offer specials as a “bribe”
for favorable reviews
Your online reputation
depends on it!
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46. Your social media posts should help people
know, like
and trust you.
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47. Videos to watch
• Yelp : How to respond to reviews
http://youtu.be/RJ_DJGDIIMM
• One Day…
Google Glass
http://youtu.be/9c6W4CCU9M4
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48. Where to look
• http://google.com
• http://bing.com
• http://plus.google.com
• http://tripadvisor.com
• http://facebook.com
• http://twitter.com
• http://yelp.com
• http://foursquare.com
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49. Where should I start?
• Start where you are!
• Choose one network
at a time.
• Add networks as you
master them.
• Claim your location or
place page
(Facebook, Google,
Foursquare,Yelp)
• Establish full, complete
profiles on all relevant
social networks
• Pictures are still worth
1,000 words
• Videos may be worth
even more!
• Don’t get overwhelmed.
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50. Profile Checklist
• Cover photo (check cheatsheet)
• Profile photo (square)
• Full & complete contact information
• Where possible, link to your website
& other social media profiles
• Regular, consistent, engaging posts
if applicable (Facebook, Google+)
Thursday, April 18, 13
51. Kathleen Heuer
Marketing. Music. Education.
kathleenheuer.com
@kathleenheuer
Join these groups to keep the discussion going!
Facebook http://bit.ly/NorwinSocialMediaFB
LinkedIn http://bit.ly/NorwinSocialMediaLI
Thursday, April 18, 13