Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

1. ADOMA Intro to social media for business managers Presented by: Kathi Kruse Kruse Control Inc.

3. Why Should I Be Interested?

4. What Platforms Work for Me?

6. Pay Per Click Advertising

7. Search Engine Optimization

8. Blogs

9. Consumer Review Sites

11. Search Engine Optimization Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.

14. Location-Based Mobile Apps Social Networks where customers “check in” to your store, earn points & redeem coupons.

15. What is Social Media?

16. “96% of Internet Users under 30 are on a Social Network.” eMarketer

17. FACT: Ford spends 25% of their marketing budget on Social Media.

18. The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com

19. Audi Facebook: Over 3 Million Fans

20. SHIFT HAPPENS.

21. OK. So What?

22. Social Networking Building relationships online to enhance your career and support your position as a Business Manager.

23. Technology has fueled our reach. INTERCONNECTIVITY

24. We are moving into an era of TRANSPARENCY

25. What platforms work best for me?

29. Ok, sure. But how does Social Media improve my career?

31. Social Media is one big relationship fueled by conversation.

32. Leverage Social Media relationships to improve your career & your office.

33. Do What You’ve Always Done: Use Technology to make your job easier.

34. 8 Reasons Why You Should Be Using LinkedIn

35. #1: Reconnect with former co-workers & business associates.

36. #2: Hire your next great employee

37. #3: In between jobs? Your Network is your Headhunter.

38. #4: Manage your Personal (Professional) Search Results.

39. #5: Research the competition: Best Practices.

40. #6: Obtain background information.

41. #7: Share your expertise with LinkedIn Answers.

42. #8: Build stronger relationships.

43. How do I get started?

44. Building Your 100% LinkedIn Profile Photo Executive Summary Skill Set Education 3 Recent Positions 3 Recommendations

45. LinkedIn New Users Guide http://learn.linkedin.com/new-users

46. Add Connections:

47. Join LinkedIn Groups:

48. ADOMA on LinkedIn: http://www.linkedin.com/in/adoma

49. Use Technology to make your job easier.

50. Your Social Media Policy Handout

51. Questions? Kathi Kruse kathi@krusecontrolinc.com 714.251.6440 Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol http://www.slideshare.net/kathikruse