My team's final presentation for our Strategic Creative Development class. Re-imagining how to provide for homeless families in the digital era.

1. ❤ & Home
Where technology
meets giving
The Giving Wall
Rede3ining the act of giving

2. ❤ & Home
Meet the team
PEOPLE WHO LIKE PEOPLE
Mike Jiri Kate Rachael Ashlyn
Patrick Jon Worthey McConney St. Ours
2

3. ❤ & Home
There’s a big problem
That’s a 23% increase.
Boston is experiencing the
highest number of homeless
families in 29 years.
Wait… 29 years?!
3

4. ❤ & Home
I repeat, there’s a big problem
4

5. ❤ & Home
By the way…
• We have another problem
• Why is the donation system so outdated?
5

6. ❤ & Home
Our approach
• Drive awareness to the true face of homelessness  the
families
• Modernize and simplify donor process
• Don’t eat the whole elephant at once
6

7. ❤ & Home
Collaborative community
7

8. ❤ & Home
Strategy
Win-win-win Process comes
situation full circle
The givers also receive
8

9. ❤ & Home
If someone woke up today…
• After living under a rock and having no contact whatsoever
with humanity …
• And they were given a brief tutorial on the technology we
use each and every day…
• And then decided to start a charity to encourage donations
to people in need…
WHAT WOULD THEY DO? 9

10. ❤ & Home
Technology Magic
10

11. ❤ & Home
The Giving Wall
• Fun, personal and streamlined system of donating
• Allows:
• Interaction with the homeless
• Giving from the heart
• Providing based on need
• Sharable
11

12. ❤ & Home
How it works…
• From one end to the other:
12

13. ❤ & Home
Homeless side
• Family enters dry homeless shelter
 Takes a sobriety test
• Heart & Home log-in system
 Create member profile: video, audio, or written
• Digital wish list
 $100 worth of items from Amazon
• Submit wish list
• Track status
13

14. ❤ & Home
Clothes Toiletries School Supplies
14

15. ❤ & Home
Donor side
• Select silhouette
 Explore profile
• Wish list
 Drag item into gift box
• Submit
 Pay and add personal message
• Receive thank you video from family
• Share on social media
15

16. ❤ & Home
Donor login
• Opt-in to receive notifications
 Submit email address
• Create a member log-in
• Encourage interaction and communication
16

17. ❤ & Home
Website
• Mimic donation system we want to put in place
• Test run
• Appeal to potential investors
17

18. ❤ & Home
Website
• Mimic donation system we want to put in place
• Test run
• Appeal to potential investors
18

19. ❤ & Home
Partnerships
19

20. ❤ & Home
Promoting The Giving Wall
• Raise awareness
• Drive people to participate
• Launch the wall
20

21. ❤ & Home
Raise Awareness
21

22. ❤ & Home
Launch Event
• Unveil giant Giving Wall on
5th Avenue storefronts
• Celebrity investors present to
be the first to donate
22

23. ❤ & Home
Keep it going… and going… and going
• Mobile wall
• Travel the country
• Appears at events aligned with our cause
23

24. ❤ & Home
#thegivingwall
• Sponsored hashtag
• The Giving Wall Twitter account
• Twitter account follows truck’s location
• Tweets about events and celebrities
• Each time #thegivingwall is tweeted, Amazon donates 1 ¢
24

25. ❤ & Home
Partnership Donations
• Corporate partners match dollar for dollar
• Price of each item donated on the wall
• During the Christmas season
25

26. ❤ & Home
Mobile Extension
• App that lets you give
whenever and wherever you are
• Can receive notifications,
messages, or videos from your
homeless family directly to your
phone
26

27. ❤ & Home
Short Term Objectives
• Not fighting homelessness itself, but fulfilling material needs
to allow a normal life
• News coverage and earned media to contribute to the cause
27

28. ❤ & Home
Long Term Objectives
• Change impersonal approach to homeless donation
• Expose the real face of homelessness
• Modernize the donation process
• Empower all involved
28

29. ❤ & Home
Where technology
meets giving
Thanks!
Any questions?
end