1. Marketing Introduction

2. Brand Position
Authentic, Entrepreneurial, Stewardship
We reinforce these by:
• What we choose to publish & highlight
• BCorp certification
• Train & encourage sales pitches that highlight the
position
• By choosing activities at golf shows, trade shows etc,
that reinforce the attributes

3. What do we do?
• Maintain visual brand standards
• Internal communication of
brand position & direction
• Corporate culture & employee
engagement
• Lead in creation of community
engagement framework - goal is
to launch by the end of 2012

4. Print Material
– Letterhead, Envelopes, Notecards, Business Cards
– “Other” print material
Signage
– Tent, Pop-ups, Displays
– Locations/Branches
Central Desktop
Proposal Templates
Events, Videos, Photos
Event Tickets

5. Websites
Ianmartin.com
500Staffing.com
Ianmartinexecutive.com
Blog & Newsletter
IMGconnects.com
Social Media
Twitter, LinkedIn, Facebook,
Pinterest

6. Ianmartin.com/kiva

7. What do you need to do?
• Maintain our “look” and our “voice”
• Email signature
• Templates!
• Language guide
• Media Policy
• Contribute content

8. How can we help?
• Run your presentation material by us
• Give us advance notice if you require something
• Let us know what resources you might need