1. Kate Lee PortfolioL P tf li

2. Cheese Cake
Client
The target audience is 25-35 women who are keen on
calories and balanced diet but also love cheesecakes.
Therefore the package shape is a piece of cheesecake
and looks light and smaller for the consumers.
Responsibility
The design was inspired in cleopatra’s image.
Her images symbolise a beauty icon as we know her
reputation in history. Also her gold colour costume
reminds elegance and gorgeous images.
From her images the logo design worked out well in
balance of gold and white colour on each different
dark tone colour package.
The each different colour shows the different tastes
(blueberry, strawberry,lemon) the dark tone
background colour is focused on the luxurious images
for high quality product with gold colour on the logo.
Outcome
The products are affordable to be placed in
department stores or high quality bakery shops with
the luxurious and unique design.
By matching with Cleo Patra images on the light and
small package was successful to differentiate from
other general products.
Lem
on
Ch
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ke
OCTAV
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215
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Super Premium
Lemon Cheese Cake
OCTAVIAN
ServingSize:75g
NutritionInformation
ServingsPerPackage:6
PerServing75g
Energ
y
851kJ
Prote
in
3.0g
Fat-Total
9.5g
-Satur
ated
5.3g
-Trans
0.2g
-Polyu
nsatu
rated
0.7g
-Mono
unsaturated
3.2g
Carbohydrate
25.9g
-Sugars
20.0g
Sodiu
m
161m
g
%DI*
PerServing
1
6%
14%
22%
-
-
-
8%
22%
7%
Per100g
1130kJ
4.0g
12.7g
7.1g
0.2g
0.9g
4.2g
34.5g
26.6g
215m
g
Ingr
edie
nts
Wate
r,Suga
r,Chee
se(16
%),Milk,
Cream
,
Salt,
Whea
tFlour
,Palm
Oil,Lemo
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C
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3. Bandaid Package
Client
Young professional women
Responsibility
It is quite common for young professional women to get peeled ankle
after wearing high heels for a whole day at work.
This design project focuses on this issue by approaching and adapting
modern, trendy and femenant ideas into bandaid.
Outcome
The outcome of the product was great.
I have tested my product on random people on the street by asking
how they think of the product and most of them left positive comments.
However, I am interested in investigate this design further
to developed into more diverse shaped bandaid in the future.
Hypoallergenic
BEAUTY AID
The Power to Heal
*BEAUTY AID
Brand bandages
help cuts heal
twice as fast as
uncovered cuts
Sterile:Sterileunlessindividualwrapperis
openedordamaged
Directions:Skinshouldbecleananddry
beforeusingdressing.Changedresingdaily.
Singleuseonly.
Storeinacool,dryplace
AUSTRALIAFIJINEWZEALAND
45JONESSTREET,ULTIMONSW2007,AUSTRALIAAND
AUCKLAND,NEWZEALAND
MANUFACTUREDBY:SHANGHAIJOHNSON&JOHNSONLTD.
120NANYAROAD,MINHANG,SHANGHAI200245,CHINA
Long lasting adhesive
To help bandages stay on
Breathable
All-purpose protection
that lets wound breathe
Side seals
Around pad to
protect your wound
against infection
dfffff
BEAUTY
A I D
BRAND ADHESIVE BANDAGES
12 INDIVIDUAL WRAPPED
WATERPROOF BANDAGES
BEAUTY AID
A GIRLS BEST FRIEND
Available in Pharmacies Nationwide
BRAND ADHESIVE BANDAGES

4. Organic Chocolate
Client
Organic chocolates are targeted for age over 35-40’s women
who love chocolate but also considering health.
The chocolate with healthy taste (non-artificial ingredient)
for people who like sweet taste but care about health.
Responsibility
Creating organic and eco friendly like image creating
was necessary for the package.
The background colour was inspired from a recycling
vintage brown paper. Also the images of picture on the package
are designed by illustrator tools to create ambiguous feeling
of the picture as a background. It is supposed to be designed to be
placed in specific organic stores for people who like organic food.
Outcome
The package design has been created successfully to remind warm
and natural mood from the brown background colour with illust
images on the picture
nuts
ORGANIC
CHOCO
fruits
ORGANIC
CHOCO
ORGANIC
CHOCO
caramelnuts
ORGANIC
CHOCO
fruits
ORGANIC
CHOCO
ORGANIC
CHOCO
caramel

5. New Zealand’s most
Elegant & Cutural Experience
Treasure every moment of our performances
For more information on Tickets and Events Please visit
www.maxarttheatre.com
MAXIMUM
ARTS THEATRE
Ballet Poster
Client
All generation
Responsibility
The poster design is aimed to create ballet poster.
Therefore, I have combined both chandelier and ballerina’s skirts
to creat direct images for ballet poster.
The brown background with calmness softens the mood of the
poster and give it a edge classic feel to the general poster.
Outcome
The poster design is matched with ballet performance
and remind theater images on the chandelier.

6. with compliments
135 hobson st auckland MOB 021 0232 7303 EMAIL maximum@hanmail.net WEB maxarttheatre.com
MAXIMUM
ARTS THEATRE
135 hobson st auckland MOB 021 0232 7303 EMAIL maximum@hanmail.net WEB maxarttheatre.com
MAXIMUM
ARTS THEATRE
Business Card
Client
The target is all generation for ballet performance in art theather.
Ballet is allowed to everyone to watch the performance.
Therefore it has to be appealed for everyone.
Responsibility
Initial M was used to represent and symbolise the name of the theatre,
“Maximun Art Theatre”. The shape of the initial M also represents
the grand entrance of the theatre and curtain opening at the theatre.
The colour selection was based on light green with harmonious chloral
matching with different tone of green with gradation to give a brand
more neon like effect.
Outcome
The logo design has a strong impact as a theatre logo.
It was well made to grasp audience’s eyes by contrasting both strong
green with plain white background. The back side of the business card
has used opposite colour yet to creat similar effects for the audiences.

7. tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
fortinypeople.
tiny
chocolate
for tiny people.
Tiny Juice
Clients
Vivid and colourful images for kids and children’s juice.
The target audience is for younger generations age
between 5 - 13, Therefore the name of the juice is tiny.
The design was created especially for mothers who consider
health and nutricious ingredients for their kids including fresh fruits.
Responsibility
The label design on the package has simple and eye catching
images for attention to mother and children as well.
The most important thing for the label design is that combination
of casual images for kids and calm and simple images for mothers
to appeal both of them.
Outcome
As a result of the label design, the concept of design was successful to
combine fresh and casual mood for mother and kids.
The colour balance of label design has contrast between bright colour
and simple font style on the black background to give impression for
both mother and kids. The design images organised well in colour
matching and font style on the bottle to appeal to mothers who purchase
kid’s products based on the quality. Also the three diffrent colour
represents obvious images for the bright mood of each different flavour.

8. Rock climbing Brochure
Client
Rock climbing brochure is designed for sport-loving
young people.
Responsibility
The front cover design was inspired by modern and
unique architecture buildings as well as the randomness
of the contour line of the mountain.
I have also added rock textures to my design as an
eyecatching tool for this project.
Added textures created more indepth and real
atmosphere of the idea that I was try to achieve.
The design concept pursues energetic and dynamicness
of the rock climbing and the images lead audiences to
guide some important information about rock climbing.
Outcome
Personally, the outcome of this project has been
very successful in eyecapturing audience as well as
introducing rock climbing info as some of the audiences
described this brochure as very unique and informative.
If I had more time to develop this project,
I would love to try in portrait format or even mountain
shaped brochure to grap audience’s eyes even faster
and more accurate.

9. Book Cover / DL Flyer / Poster
Client
Over 30’s adult who likes newspaper cartoons.
Responsibility
The concept of book cover, dl flyer and poster is about science fiction.
The story is about discovering something special inside of the
manhole and it is intended like a long jorney into the blackhole.
From the different idea of manhole, the design is created based on
unique and funny story of the book.
Watercolour effects on these art work were inspired by newspaper
cartoon images.
Outcome
The design concept is very curious and interesting by the illust
images. Also It looks familiar to people who read newspaper
cartoons. Therefore, It is matched with the title
“There’s a secret under the manhole”
AvAil of A 10% Discount
on this DAy
Don’t miss out!
Kate Rin sullivan’s Book signing
Thursday, 28 July 2011
2:00pm - 4:00pm
Whitcoulls 210 Queen st. Auckland CBD
“There’s a secret under the manhole”

10. Interior Magazine
Client
Young professional people
Responsibility
The layout was designed for Interior magazine as targetted for
young people who are interested in modern, simple and trendy
interior design.
Outcome
As the magazine design was intended for attention to young people,
The concept of magazine is designed and organised based on young
people’s tastes and It has balanced layout between pictures and texts
to make it easy to read with eyecatching typographical texts.

11. Thank you
katelee071786@gmail.com
021 0232 7303