How does a little goby get found in a sea of sturgeon (seo for medical writers)

How does a tiny Goby get
found in a sea of
sturgeon?
By
Kathy Long
Kat & Mouse SEO & Web Design

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo

How does the sea to a
medical writer look?


It’s really crowded!

GOBY


How does it look to
someone trying to find a
medical writer?


?
?
Where, oh
where is a
medical ?
writer? ?
?
BINGO!
…but only 1?
?

Dr. Emma Hitt
is a hit. But is
she the only
one?

How can
you be
found?

How can you be found?

Someone may
query “how to
find a medical
writer?”

What will they
find?


Side note
Look who’s
answering “how to
find a medical
writer.”

“Science Author” is
capitalizing on this
query, bringing in
people who clearly
want to “find a
medical writer” and
hoping they’ll pick
her!


How do you find a
medical writer according to
“Science Author”?
1. AMWA
2. Google
3. LinkedIn
4. Facebook
5. Freelancer websites


Here’s how to find a medical
writer in Google according to
“Science Author”
by including specific terms such as the therapeutic area,
document type (manuscript, slide deck, study report,
etc.) and target audience (clinical, patient, consumer) to
narrow your search, you can speed up and improve your results.

Even so, it may be difficult to find more than just the small
population of medical writers who have also managed to acquire
some level of proficiency with search engine optimization.


Did Dr.
Hitt do
this?
Yep.

Keywords
=specialities


“Include [additional] specific
terms” = Longtail Keyword
Phrases

Query:
medical writer + cancer
medical writer + breast cancer
medical writer + breast cancer + trade
publication


Longtail Keyword Phrases
narrow the competition


STEP 1: Create your
keyword list.
Include:
• Therapeutic area
• Target audience
• Document Type
• Location for local queries
• Contractor, freelance, consultant

STEP 1: Create your
keyword list.
Research the competition.
• Query your keywords in Google
and examine the results.
• Then target keywords that are
attainable.


STEP 1: Create your
keyword list.
Where is the sea less
crowded?
Go after keywords that others have
neglected if applicable.


STEP 1: Create your
keyword list.
Are there fish at the top
that are weak?
Then you might be able to
capture that spot easily.


How to tell if the fish
are weak
• Is their site not well
optimized?
• Have they few inbound links?

How-to tell coming up…

STEP 2: Optimize site
structure
One keyword phrase per page
makes pages that are WEIGHTED
well for a specific keyword.
SF freelance
medical writer
Cancer medical Heart disease Obesity medical
writer medical writer writer

STEP 3: Optimize each page.
1. Title metatagH1 with keyword
phrase at top of page
2. Keyword dense
3. Bold keyword phrase
4. Description metatag
5. Internal links on keywords


Optimization
1. Title metatag
2. H1
3. Keyword dense
3
4. Bold keyword
phrase
5. Description
6. Internal links on 1
keywords
4

Page Optimization
5. Description metatag

5


Page Optimization
6. Internal linking ON
KEYWORDS! Not like Dr. Hitt!
6

6


STEP 4: Link building
OBJECT: Get other
sites to link TO
YOUR SITE!
Query
Link:competitor-url
for ideas.


How to get links?
• Build relationships in social media.
Blog commenting is a good for this.
• Create REMARKABLE content!
• Shout out to your tribe when you
have new content in LinkedIn, Twitter,
Facebook.

How to get links?
• Ask for them
• Volunteer to guest blog and
include links to your site on your
keywords and in your signature.


Summary
1.Fine tune your targeted
keywords
2.Create one page per targeted
keyword phrase
3.Optimize your pages
4.Get inbound links
and…

Summary
Do all that, then…


…even a little Goby
can be found.


Need help?
Kat & Mouse takes you to the next
level with…
• Website & Google Places optimization to get Google to take note

• Link building to move your site above the competition

• Social Media marketing – Custom landing pages, engagement,
website integration to get people singing your praises

• Mobile Marketing to capture the crowd on the street in the new
internet

• Monthly monitoring and improvements to keep you on top


Kat & Mouse
Please connect with me
www.katandmouse.com
anonymouse@katandmouse.com
408-694-3706
www.facebook.com/katandmouseo
Twitter: @katndmouse
LinkedIn - Kathy Long
LinkedIn: Join Local BizBuzz Group
http://www.linkedin.com/groups/Local-BizBuzz-3215677

To your success!

How does a little goby get found in a sea of sturgeon (seo for medical writers)

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How does a little goby get found in a sea of sturgeon (seo for medical writers)