1. CORSO COMO LIFE
Claudio Marenco | Project leader
Nikolaos Koronis | Project leader
Elisa Chiodo | Project advisor
Fabio Pugliese | Project assistant
DOMUS ACADEMY
Lilian Reyes
Andrea Bustamante
Kashika Trehan
Raveena Ranka

2. CORSO COMO OUTLET
Opened in 2003 as a
bazaar that collects
different clothing and/
or objects from famous
designers collections.

3. CORSO COMO OUTLET
Opened in 2003 as a
bazaar that collects
different clothing and/
or objects from famous
designers collections. In the present the
outlet store is mostly
characterized for the
accesible prices it
offers.

4. CORSO COMO OUTLET
Opened in 2003 as a
bazaar that collects
different clothing and/
or objects from famous
designers collections.
The essence of 10 Corso
Como is present in the
outlet store but in a more
subtle way.In the present the
outlet store is mostly
characterized for the
accesible prices it
offers.

5. CORSO COMO OUTLET
Opened in 2003 as a
bazaar that collects
different clothing and/
or objects from famous
designers collections.
The essence of 10 Corso
Como is present in the
outlet store but in a more
subtle way.
The place is composed by
different spaces, such as,
the garden, that serves
as the entrance.
bookshopclothing displays
In the present the
outlet store is mostly
characterized for the
accesible prices it
offers.

6. Strenghts
Existing spaces that can be improved and
adapted to a new proposal
No structured identified pathway is defined
in the interiors of the outlet store (free pathway)

7. There’s no brand identification in the Corso
como outlet store
Merchandise is not being displayed in the
best possible way
The interior feels like a flea markert
Weakness

8. Users tend to identify the brand for the
experience it has, more than for the shopping
The use of new tecnologies in order to
improve the experience
Noticeable costumers difference between
“Corso como outlet store” and “10 Corso como”
Opportunities

9. The brand identity from the outlet store
dissociates completely from 10 Corso como
The final proposal doesn’t arise as a
different proposal from what is existing already
in 10 Corso como
The outlet store can become more
significant that the original store
Threats

10. TARGET AUDIENCE COMPARISON
Margaret | 25 yrs old
Interact
Affordable branded
shopping
Cultural Events
Ann | 32 yrs old
Elite Socialising
Shopping
Books

11. REFERENCES
RA
Belgium
MIDPOINT CAFE
Belgium
SERPENTINE
GALLERY
England

12. RA
Antwerp, Belgium

13. Midpoint Cafe
Bruxelles, Belgium

14. Serpentine Gallery
London, England

15. COMMUNITY
CONCEPT

16. COMMUNITY
Lifestyle
Not only shop
Emotion
Love for the community
COURTYARD
Meeting point for
likeminded people
Cultural Events
Music, runway, art
/ Photography,
instalations
CONCEPT

17. CONCEPT
Lifestyle
Store

18. CONCEPT
Lifestyle
Store
Especially curated
items to enhance
your unique style
Participate in the
cultural and artistic
events
Find likeminded
people

19. CONCEPT

20. CONCEPT
Linking point /
Store anchor
Main
Store
Outlet
Store
Young ; Edgy
Cultural events ;
Meet likeminded
people
Affordable;
Unique
Luxury;
Establish sense
of style
Elite crowd
High end; Elite
socialising
Target audience Life habits
Experience
preference

21. MOODBOARD

22. MATERIAL BOARD

23. 0 1 3 5 m
GENERAL LAYOUT

26. DIGITAL SOLUTIONS

27. FROM DIGITAL TO PHYSICAL
Corso como
outlet store
Reasons
customers
come
Capture/
enjoy/shop/
live corso
como outlet
Result

28. CONCLUSION
OUR PROBLEM
OUR SOLUTION
HOW

29. THANK YOU