Social Media Marketing
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Social Media Marketing Treads
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Social Media Marketing
- 1. SMM & SMO Activity Plan
- 2. Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing Social Media PR
- 3. Social Media Audit: • Research your social media presence • Analyzing your social media opportunity and threats • Recommending the ideal social media strategy • Execution plan
- 4. Social Media Monitoring • Identifying con variations • Segregating con variations • Analyzing conversation • Insight & recommendation report
- 5. Social Media Management • Strategic presence creation on social media • Presence promotion and response management • Analyzing opportunities for social media outreach
- 6. Online Reputation Management • Researching and analyzing current online reputation • Defining a reputation score • Recommending steps to improve reputation score • Execution of recommendations
- 7. Social Media Campaign • Creation of campaign thought • Illustration of campaign execution – tool, Apps and prospective conversation strategy • Deliverables (ROI) via camping execution
- 8. Social media release • Identification of online PR Objective • Analysis of PR Opportunities • Strategy Layout and Activation of blogger and Influencer outreach
- 9. Social Media Strategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product. Why not take advantage?
- 10. Facebook • Creating profile • Creating page • Content development • Buzz creation • Integration page with other social media channels • Post updates with links to the desired landing page • Joining groups and pages • Adding members • Starting discussions • Sharing links • Creating facebook “like” button and badge, to place it in the website and blogs • Run contests, promotional campaigns, polls… • Video sharing via YouTube tabs ( for viral campaigns) • Photo sharing via page flicker apps/ similar apps • Document sharing ( pdf, ppt, whitepapers, brochures, notes..) • Customized contact form/ registration form • Promote blogs/feed • Adding custom tabs • Tagging use of various external interactive Apps
- 11. LinkedIn • Creating profile • Creating company page • Integrating profile with other media channels • Add connections • Join Groups • Targeting and networking with the influencers • Starting Discussions in groups • Active participations in relevant Q&A’s • Publish Press release • Create polls • Launch and promote e vents • Submit feeds • Share presentation • Integrate blogs to the profile • Share likes
- 12. Twitter • Creating twitter handle • Post tweets with site link (content from the site) • Following key influencers • Use hash tags for keywords • Retweet influential tweets • Tweeting based on trends • Post natural updates frequently • Influence mentions • Create a twitter badge and place it on the site and blogs • Increase followers base constantly • Network and engage the followers
- 13. Google + • Create profile • Create page • Content Development • Buzz Creation • Integrating page with other social media channels • Post updates with links to the desired landing page • Joining pages • Adding influencers to our circles • Starting discussion • Sharing links • Video sharing • Photo sharing • Document sharing ( pdf, ppt, whitepaper, brochures, notes…) • Tagging
- 14. Pinterest • Creating Profile • Creating boards • Content Development • Buzz creation • Integration profile with other social media channels/blogs • Add pins • Influence repines • Photo sharing with links • Sync info graphics • Follow influencers • Follow relevant boards
- 15. Blogs And Q&A’s • Blogs • Follow key blogs • Comment on blogs with link • Network with influential bloggers • Q&A’s • Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
- 16. Digital PR • Monitor and evaluate relevant online media conversation • Engage with key influencers in the blogosphere • Develop the corporate blogs, social network sites and multimedia tools • Plan and develop content for corporate websites • Optimize e communication for effective distribution in the digital space
- 17. Social Bookmarking and Document sharing • Social Bookmarking • Bookmarking Links from the site • Adding keywords • Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious, • Document sharing • Sharing presentation through slide share, scribd, docstoc • Publishing white papers and Article in scribd and docstoc
- 18. 12 – Month Social Media marketing plan
- 19. 12 – Month Social Media marketing timeline Month 1-3 brand presence Create profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/facebook/ LinkedIn followers 100 -2000 followers Costing $500
- 20. 12 – Month Social Media marketing timeline Month 3 - 6 : Brand/customer engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 25 – 30 % increase Twitter/ facebook / LinkedIn followers 1000- 3000 followers Costing $1500
- 21. 12 – Month Social Media marketing timeline Month 6 - 12: ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 50-60 % increase Costing $2500