1. SMM & SMO Activity Plan

2. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR

3. Social Media Audit:
• Research your social media presence
• Analyzing your social media opportunity and threats
• Recommending the ideal social media strategy
• Execution plan

4. Social Media Monitoring
• Identifying con variations
• Segregating con variations
• Analyzing conversation
• Insight & recommendation report

5. Social Media Management
• Strategic presence creation on social media
• Presence promotion and response management
• Analyzing opportunities for social media outreach

6. Online Reputation Management
• Researching and analyzing current online reputation
• Defining a reputation score
• Recommending steps to improve reputation score
• Execution of recommendations

7. Social Media Campaign
• Creation of campaign thought
• Illustration of campaign execution – tool, Apps and
prospective conversation strategy
• Deliverables (ROI) via camping execution

8. Social media release
• Identification of online PR Objective
• Analysis of PR Opportunities
• Strategy Layout and Activation of blogger and Influencer
outreach

9. Social Media Strategy
With a well-designed social media strategy, you can leverage conversation
to advance your business. Without such a strategy, you run the risk of
falling behind.
The benefits of social media campaigns are extensive – from increasing
customer satisfaction, to keeping tab on the competition, to marketing
your latest product.
Why not take advantage?

10. Facebook
• Creating profile
• Creating page
• Content development
• Buzz creation
• Integration page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating facebook “like” button and badge, to place it in the website and blogs
• Run contests, promotional campaigns, polls…
• Video sharing via YouTube tabs ( for viral campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps

11. LinkedIn
• Creating profile
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&A’s
• Publish Press release
• Create polls
• Launch and promote e vents
• Submit feeds
• Share presentation
• Integrate blogs to the profile
• Share likes

12. Twitter
• Creating twitter handle
• Post tweets with site link (content from the site)
• Following key influencers
• Use hash tags for keywords
• Retweet influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Influence mentions
• Create a twitter badge and place it on the site and blogs
• Increase followers base constantly
• Network and engage the followers

13. Google +
• Create profile
• Create page
• Content Development
• Buzz Creation
• Integrating page with other social media channels
• Post updates with links to the desired landing page
• Joining pages
• Adding influencers to our circles
• Starting discussion
• Sharing links
• Video sharing
• Photo sharing
• Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
• Tagging

14. Pinterest
• Creating Profile
• Creating boards
• Content Development
• Buzz creation
• Integration profile with other social media channels/blogs
• Add pins
• Influence repines
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant boards

15. Blogs And Q&A’s
• Blogs
• Follow key blogs
• Comment on blogs with link
• Network with influential bloggers
• Q&A’s
• Post questions and answers on Q&A sites like answer, bag,
quora, yahoo answers with links, to derive traffic, increase
backlinks, create more visibility and enhance online reputation

16. Digital PR
• Monitor and evaluate relevant online media conversation
• Engage with key influencers in the blogosphere
• Develop the corporate blogs, social network sites and
multimedia tools
• Plan and develop content for corporate websites
• Optimize e communication for effective distribution in the
digital space

17. Social Bookmarking and Document sharing
• Social Bookmarking
• Bookmarking Links from the site
• Adding keywords
• Using top SBM sites for quality backlinks: mixx, jumptages, Digg,
Reddit, stumbleupon, delicious,
• Document sharing
• Sharing presentation through slide share, scribd, docstoc
• Publishing white papers and Article in scribd and docstoc

18. 12 – Month Social Media marketing plan

19. 12 – Month Social Media marketing timeline
Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
12.5 %
increase
Twitter/facebook/
LinkedIn followers
100 -2000
followers
Costing
$500

20. 12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/customer
engagement
Increase
followers base
Monitor
brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search engines
Projected traffic
25 – 30 %
increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000
followers
Costing
$1500

21. 12 – Month Social Media marketing timeline
Month 6 - 12: ROI
focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
Costing
$2500