ECMTA Converting Visitors New Orleans2008_John Quarto

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Karrie C

Tecnologia Educação

ECMTA:

Planning and Testing for
Conversion Optimization

John Quarto-vonTivadar
Chief Scientist CTO
FutureNow

co-Inventor
Persuasion Architecture®

Clicks Are People!

For you to achieve your goals,
your visitors must achieve their
goals ﬁrst.

Visitors are only concerned with
how they want to buy and what
is relevant to them.

How We Buy
Pace:
Competitive Spontaneous
Quick

vs.

Methodical Humanistic
Deliberate

Bias: Logical vs. Emotional

ECMTA Converting Visitors New Orleans2008_John Quarto

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