We should count, analyse and obtain results from these metrics, which are really significant for our business. The rest… hmmm, so we should leave them alone. Because all other figures are only good for blurring our eyes.

1. Karol Zielinski
karolzielinski.com @KarolZielinski
WHAT’S WORTH MEASURING IN YOUR STARTUP?

2. Startuppers are nice guys, who in their
companies run lean methods of management.
Not necessarily worrying too much about
some kind of procedures, documents,
summaries, or forecasts.

3. Right?

4. Not really.

5. Though deep down, every entrepreneur
with his head screwed on – startuppers,
or old-school business owners – are
interested in figures.

6. Stats.

7. Rates.

8. There are many of those…
from which a large portion
is totally not worth our
attention.

9. Vanity Metrics

10. We define vanity metrics as a number
that indicates improvement but is
disconnected from the progress of
your organization’s mission.
Jesse Littlewood

11. 1
Visitors & users
(unique, page viewers, etc)

12. 2
% of growth
based on low basis

13. 3
The amount of data
in our database

14. 4
Interested users

15. What metrics
really count?

16. The only metrics that entrepreneurs
should invest energy in collecting are
those that help them make decisions.
Eric Ries

17. 1
Financial rates

18. 2
Users doing that,
what we “require of them”

19. 3
Conversion rates

20. 4
The cost
of reaching the user/customer

21. 5
LTV & ARPU
user’s Life-Time Value & Average Revenue Per User

22. 6
A/B Tests

23. If we want to
measure something
in our startup
(and we should want to!)

24. We should count, analyse and obtain
results from these metrics, which are
really significant for our business.
Karol Zielinski

25. karolzielinski.com
@KarolZielinski fb/karolzielinski
That’s it, thank you!
more on Vanity Metrics & Actionable Metrics:
http://bit.ly/1F6vTKp