O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Meaningful Marketing on the Budget: Karolis Rimkus at Best of Digital Marketing Conference (Riga, Tallinn 2015)

842 visualizações

Publicada em

Best of Digital Marketing is a pan-Baltic roadshow event, which covered 2 states this year. The conference is about showcasing the best cases your agency has done. Since these events tend to be about inspiration to do big, cool digital things, I wanted to emphasize 2 topics:
1. Digital things don't have to be purely evolved around virtual platforms;
2. You can do projects people care about at very low budgets.

The slides are altered with added texts, so that it would be more understandable while reading.

If you want to do something like this for your brand - get in touch: karolis.rimkus@media-house.com

Publicada em: Marketing
  • Entre para ver os comentários

  • Seja a primeira pessoa a gostar disto

Meaningful Marketing on the Budget: Karolis Rimkus at Best of Digital Marketing Conference (Riga, Tallinn 2015)

  1. 1. Hi!KAROLIS RIMKUS .com/in/karolisrimkus karolis.rimkus@media-house.com
  2. 2. HEAD OF NON-STANDARDS DEPARTMENT
  3. 3. Situation with DIGITAL ADVERTISING
  4. 4. “56,1% of Google display network ads are never seen” Studies of other digital ad channels show similar (30-60%) results
  5. 5. TO NOT BE UNSEEN ADS GET AGGRESIVE
  6. 6. THAT MUCH OF ARTICLE IS VISIBLE
  7. 7. „Since your advertising is so aggresive and obstructs reading Delfi, I will NO LONGER BUY your product :) You can do it more discretely“ - A very angry customer, who took her time to post a negative comment on brand‘s FB page
  8. 8. Or BE UNSEEN ?
  9. 9. How is Digital advertising Usually planned
  10. 10. New Product Circumstances of time Lets do internet! CLIENT Ok, we’ll make you some banners AGENCY Yeah, sure, we’ll make a plan for those banners MEDIA HOW TO: DIGITAL AD CAMPAIGN
  11. 11. New Product Circumstances of time Lets do internet! CLIENT Ok, we’ll make you some banners AGENCY MEDIA Yeah, sure, we’ll make a plan for those banners NO IMPULSE
  12. 12. WHY ARE INTERNET CAMPAIGNS USUALLY LIKE THIS? Small budgets? Can‘t accurately measure ROI? Too risky? Who’s gonna do it?
  13. 13. ALL of the following cases had BUDGETS from € 2 500 to €14 000
  14. 14. NATIONAL FIRST TIMES’ CENSUS
  15. 15. A massive theft of condoms occurred on Friday in Vilnius
  16. 16. A massive theft of condoms occurred on Friday in Vilnius Someone’s seriously preparing for the weekend
  17. 17. http://youtu.be/5ypR5qXu674
  18. 18. ONETOUCH.LT
  19. 19. CLICK ON MAP, TELL US WHEN AND WHERE YOU‘VE BEEN LAID FOR THE 1ST TIME AND IF YOU WERE USING PROTECTION
  20. 20. PROMO ADVERTORIALS + BANNERS RADIO FACEBOOK LOTS OF CONTENT FOR:
  21. 21. LT AVERAGES: 1546 PARTICIPANTS FIRST TIME 17 YEARS OLD USED PROTECTION 27,55 %
  22. 22. CTR WAS OK. AS A CLIENT WHAT WOULD YOU REMEMBER AFTER A YEAR? OR
  23. 23. THE EASTER EGG
  24. 24. ~10 YEARS AGO
  25. 25. PAST ~5 YEARS
  26. 26. http://youtu.be/n2sXKmY12G4
  27. 27. PRIEST BLESSED OUR MARKETING EFFORTS :)
  28. 28. EGG 3D RENDER WILL BE IN GAME
  29. 29. WE ALSO BOUGHT IN-GAME OUTDOOR ADS
  30. 30. MON TUE WED THU FRI SAT SUN 12:30 Idea! 11:00 Mayor unveils sculpture
  31. 31. MAYOR THANKS CLIENT, SHAKES HAND, ASKS FOR SPEECH
  32. 32. CLIENT OVERHEARS CUSTOMERS IN STORE SAYING “LET’S JUST BUY VIVACOLOR, THEY’RE THE ONES WHO PAINTED THE EGG”
  33. 33. REGIONAL MANAGER FLYING TO LITHUANIA
  34. 34. FINDS THIS ON FLIGHT
  35. 35. THE BEST CHRISTMAS PRESENT
  36. 36. „WE WANNA DONATE SOME PAINT. CAN WE EVEN GET SOME BENEFITS?“
  37. 37. THE ANIMAL SHELTER, ASKING FOR DONATION
  38. 38. http://youtu.be/-DEe9WMz-BQ
  39. 39. HOW ANIMALS IN SHELTER PICTURES LOOK. MAKES YOU SAD
  40. 40. WITH VIVACOLOR THEY LOOK MUCH BETTER
  41. 41. IT DOESN‘T MAKE YOU WANNA ADOPT THEM BECOUSE YOU FEEL SORRY FOR THEM. EVEN THE LESS CHARMING ONES KINDA LOOK OK
  42. 42. UNIQUE REACH >270 000 ppl
  43. 43. Vivacolor, You‘re amazing, Underground passage, then the Egg, then the shelter – your PR specialists are doing a great job. I‘m really happy companies are starting to understand the meaning of „Social responsibility“. Best of luck to you and happy holidays. FB MESSAGE
  44. 44. SOME PEOPLE REMEMBER WHAT YOU DO SOME PEOPLE ARE INFLUENCERS WHAT‘S BETTER THAN A BRAND LOVING INFLUENCER
  45. 45. WHY NOT DO SOMETHING LIKE THIS? Small budgets? Can‘t accurately measure ROI? Too risky? Who’s gonna do it?
  46. 46. WHY NOT DO SOMETHING LIKE THIS? Small budgets? Can‘t accurately measure ROI? Too risky? Few thousand EUR is usually enough Try using mostly own products, owned media Who’s gonna do it? Agencies do wonders if they can aim for awards You ALWAYS can assume the logical
  47. 47. DON‘T JUST PUT YOUR ADS ON THE INTERNET AND HOPE PEOPLE WILL CARE ABOUT THEM
  48. 48. DO SOMETHING PEOPLE CARE ABOUT THEN TAKE IT TO THE INTERNET *And put your brand next to it
  49. 49. THANKS!KAROLIS RIMKUS .com/in/karolisrimkus karolis.rimkus@media-house.com

×