SlideShare uma empresa Scribd logo

Buildex conference 2011 social media

•
•
Karo Group
Karo Group
Negócios
1 de 33
Baixar para ler offline
Social media for customer service and promotion Drew Geldart Marketing Manager @DrewGeldart
Your website is irrelevant
It’s not all about you
Have goals that make sense for your business
Communication Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress, ExpressionEngine, Xanga Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter Tumblr, Posterous Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut, Ozone, Xing, Bebo, Bigtent Business networking: LinkedIn Events: Upcoming, Eventful, Eventbrite, Meetup.com
Brand Monitoring Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts Social media analytics: Radian6, Sysmos Information aggregators: Netvibes, Twine, Hootsuite Collaboration Wikis: Wikipedia, PBWorks, Wetpaint Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike Social News: Digg, Mixx, Reddit
Multimedia Photography and art sharing: Flickr, Photobucket, Picasa, Smugmug Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU Music and audio sharing: Myspace, The Hype Machine, Last.fm Presentation sharing: slideshare, scribd, prezzi (slide creation and sharing)
Reviews and opinions Product reviews: epinions.com, Mouthshut.com Business reviews: Customer lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville Entertainment Media and entertainment platforms: Cisco Eos Virtual Worlds: Second Life, The Sims online Game sharing: Miniclip, Kongrgate
Strategy
Don’t have the resources My customers aren’t on social media There’s no ROI
Image  source:  h.p://www.calliflower.com/
image  source:  share.tv.org
“Open Brand” culture Participation Dedicated resource Integrate measurement & ROI
Consumer audit and a content audit Define your goals Select social media websites to engage in Rules of engagement
Editorial calendar Understand community principles Start conversations to get feedback Game plan for potential risks
It’s not all about you Know what you want to improve Have a plan and share it Monitor, engage, adjust, evolve
Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroup Today’s presentation: Slideshare.com

Recomendados

BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
SocialMedia.org
 
Protagonize & Community Building @ SocialCamp App Nite
Protagonize & Community Building @ SocialCamp App NiteProtagonize & Community Building @ SocialCamp App Nite
Protagonize & Community Building @ SocialCamp App Nite
Nick Bouton
 
Module 06. Personal branding
Module 06. Personal brandingModule 06. Personal branding
Module 06. Personal branding
Julian Matthews
 
Getting Started in Social Media
Getting Started in Social MediaGetting Started in Social Media
Getting Started in Social Media
VillageWorks Communications, Inc.
 
Building The Social Brand: Using Social Media for Business & Personal Brand B...
Building The Social Brand: Using Social Media for Business & Personal Brand B...Building The Social Brand: Using Social Media for Business & Personal Brand B...
Building The Social Brand: Using Social Media for Business & Personal Brand B...
Leonard Murphy
 
Use Social Media to Your Advantage
Use Social Media to Your AdvantageUse Social Media to Your Advantage
Use Social Media to Your Advantage
Corey Axelrod
 
Digital Intergration & Branding
Digital Intergration & BrandingDigital Intergration & Branding
Digital Intergration & Branding
Joilee Havner
 
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Michael Pranikoff
 

Recomendados

BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
SocialMedia.org
 
Protagonize & Community Building @ SocialCamp App Nite
Protagonize & Community Building @ SocialCamp App NiteProtagonize & Community Building @ SocialCamp App Nite
Protagonize & Community Building @ SocialCamp App Nite
Nick Bouton
 
Module 06. Personal branding
Module 06. Personal brandingModule 06. Personal branding
Module 06. Personal branding
Julian Matthews
 
Getting Started in Social Media
Getting Started in Social MediaGetting Started in Social Media
Getting Started in Social Media
VillageWorks Communications, Inc.
 
Building The Social Brand: Using Social Media for Business & Personal Brand B...
Building The Social Brand: Using Social Media for Business & Personal Brand B...Building The Social Brand: Using Social Media for Business & Personal Brand B...
Building The Social Brand: Using Social Media for Business & Personal Brand B...
Leonard Murphy
 
Use Social Media to Your Advantage
Use Social Media to Your AdvantageUse Social Media to Your Advantage
Use Social Media to Your Advantage
Corey Axelrod
 
Digital Intergration & Branding
Digital Intergration & BrandingDigital Intergration & Branding
Digital Intergration & Branding
Joilee Havner
 
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...
Michael Pranikoff
 
MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB's
Jeff Risley
 
Promoting Your Programs through Social Media
Promoting Your Programs through Social Media Promoting Your Programs through Social Media
Promoting Your Programs through Social Media
Dr. Robin Yap
 
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
SocialMedia.org
 
Social media & mobile technology for seniors
Social media & mobile technology for seniorsSocial media & mobile technology for seniors
Social media & mobile technology for seniors
J.R. Atkins, MBA, MDiv
 
Univ Washington Social Media Marketing
Univ Washington Social Media MarketingUniv Washington Social Media Marketing
Univ Washington Social Media Marketing
Marianne Sweeny
 
A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business
Mario Sundar
 
Ucf sm entrepreneurs
Ucf sm entrepreneursUcf sm entrepreneurs
Ucf sm entrepreneurs
Joshua Johnson, MBA
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
Rachel Yeomans
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth Marketing
Ripple6, Inc.
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
Michigan Nonprofit Association Online
 
IPREX World Communications Forum Presentation
IPREX World Communications Forum PresentationIPREX World Communications Forum Presentation
IPREX World Communications Forum Presentation
Jeff Risley
 
How to Successfully Promote Your Event Using Social Media
How to Successfully Promote Your Event Using Social MediaHow to Successfully Promote Your Event Using Social Media
How to Successfully Promote Your Event Using Social Media
Michelle Malinger
 
S O C I A L M E D I A M A R K E T I N G Share
S O C I A L M E D I A M A R K E T I N G ShareS O C I A L M E D I A M A R K E T I N G Share
S O C I A L M E D I A M A R K E T I N G Share
Vinalink Media JSC
 
Seminar on Metrics for Awareness
Seminar on Metrics for AwarenessSeminar on Metrics for Awareness
Seminar on Metrics for Awareness
Leslie Poston
 
Building Links In Multiple Languages
Building Links In Multiple LanguagesBuilding Links In Multiple Languages
Building Links In Multiple Languages
Zeph Snapp
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media Elevation
Elza Hayen
 
Next Generation CRM: Social Media Management and Monitoring
Next Generation CRM: Social Media Management and Monitoring Next Generation CRM: Social Media Management and Monitoring
Next Generation CRM: Social Media Management and Monitoring
Social Media Today
 
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
Todd Leiser
 
Lecture2
Lecture2Lecture2
Lecture2
Matt holland
 
Social Media & Advertising Channels
Social Media & Advertising ChannelsSocial Media & Advertising Channels
Social Media & Advertising Channels
Toby Barnett
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit AriacaH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
Jordi Clopés
 
MEC Presentation
MEC PresentationMEC Presentation
MEC Presentation
mikepelzfox
 

Mais conteúdo relacionado

Mais procurados

MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB's
Jeff Risley
 
A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business
Mario Sundar
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth Marketing
Ripple6, Inc.
 

Mais procurados (20)

MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB's
 
Promoting Your Programs through Social Media
Promoting Your Programs through Social Media Promoting Your Programs through Social Media
Promoting Your Programs through Social Media
 
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
 
Social media & mobile technology for seniors
Social media & mobile technology for seniorsSocial media & mobile technology for seniors
Social media & mobile technology for seniors
 
Univ Washington Social Media Marketing
Univ Washington Social Media MarketingUniv Washington Social Media Marketing
Univ Washington Social Media Marketing
 
A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business A Grand Unified Theory of Social Business
A Grand Unified Theory of Social Business
 
Ucf sm entrepreneurs
Ucf sm entrepreneursUcf sm entrepreneurs
Ucf sm entrepreneurs
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth Marketing
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
 
IPREX World Communications Forum Presentation
IPREX World Communications Forum PresentationIPREX World Communications Forum Presentation
IPREX World Communications Forum Presentation
 
How to Successfully Promote Your Event Using Social Media
How to Successfully Promote Your Event Using Social MediaHow to Successfully Promote Your Event Using Social Media
How to Successfully Promote Your Event Using Social Media
 
S O C I A L M E D I A M A R K E T I N G Share
S O C I A L M E D I A M A R K E T I N G ShareS O C I A L M E D I A M A R K E T I N G Share
S O C I A L M E D I A M A R K E T I N G Share
 
Seminar on Metrics for Awareness
Seminar on Metrics for AwarenessSeminar on Metrics for Awareness
Seminar on Metrics for Awareness
 
Building Links In Multiple Languages
Building Links In Multiple LanguagesBuilding Links In Multiple Languages
Building Links In Multiple Languages
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media Elevation
 
Next Generation CRM: Social Media Management and Monitoring
Next Generation CRM: Social Media Management and Monitoring Next Generation CRM: Social Media Management and Monitoring
Next Generation CRM: Social Media Management and Monitoring
 
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
Leiser 2013 IFA CFE Social Media Special Session "Beyond the Basics"
 
Lecture2
Lecture2Lecture2
Lecture2
 
Social Media & Advertising Channels
Social Media & Advertising ChannelsSocial Media & Advertising Channels
Social Media & Advertising Channels
 

Destaque

H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit AriacaH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
Jordi Clopés
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
Jordi Clopés
 
Research Paper (1)
Research Paper (1)Research Paper (1)
Research Paper (1)
guest309917
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
Jordi Clopés
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
Jordi Clopés
 

Destaque (18)

H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit AriacaH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poema Judit Ariaca
 
MEC Presentation
MEC PresentationMEC Presentation
MEC Presentation
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
 
Osmf omg
Osmf omgOsmf omg
Osmf omg
 
The origin of introduced rainbow trout (Oncorhynchus mykiss) - in the Santa C...
The origin of introduced rainbow trout (Oncorhynchus mykiss) - in the Santa C...The origin of introduced rainbow trout (Oncorhynchus mykiss) - in the Santa C...
The origin of introduced rainbow trout (Oncorhynchus mykiss) - in the Santa C...
 
Redefining mineral requirements: Why it’s necessary?
Redefining mineral requirements: Why it’s necessary?Redefining mineral requirements: Why it’s necessary?
Redefining mineral requirements: Why it’s necessary?
 
Audience Value Insights
Audience Value InsightsAudience Value Insights
Audience Value Insights
 
Countryside Residence
Countryside ResidenceCountryside Residence
Countryside Residence
 
Research Paper (1)
Research Paper (1)Research Paper (1)
Research Paper (1)
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
 
Development Permit System
Development Permit SystemDevelopment Permit System
Development Permit System
 
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia NoraH:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
H:\Documents And Settings\Pc\Mis Documentos\Jordi\Bordons\Poesia Nora
 
Grinding equipment for aquatic feed pellets
Grinding equipment for aquatic feed pelletsGrinding equipment for aquatic feed pellets
Grinding equipment for aquatic feed pellets
 
FOCUS | Probiotics
FOCUS | ProbioticsFOCUS | Probiotics
FOCUS | Probiotics
 
EXPERT TOPIC 1401- SHRIMP
EXPERT TOPIC 1401- SHRIMPEXPERT TOPIC 1401- SHRIMP
EXPERT TOPIC 1401- SHRIMP
 
Digital news, the new media ecosystem
Digital news, the new media ecosystemDigital news, the new media ecosystem
Digital news, the new media ecosystem
 
Organic Food Value Chain
Organic Food Value ChainOrganic Food Value Chain
Organic Food Value Chain
 
HTML5 & CSS 3
HTML5 & CSS 3HTML5 & CSS 3
HTML5 & CSS 3
 

Semelhante a Buildex conference 2011 social media

IGT Social Media for Business
IGT Social Media for BusinessIGT Social Media for Business
IGT Social Media for Business
Andy Keetch
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
Kathy Hendrick
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
Kathy Hendrick
 

Semelhante a Buildex conference 2011 social media (20)

IGT Social Media for Business
IGT Social Media for BusinessIGT Social Media for Business
IGT Social Media for Business
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.
 
DC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for AgricultureDC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for Agriculture
 
DC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for AgricultureDC Ag Communicators - Social Media for Agriculture
DC Ag Communicators - Social Media for Agriculture
 
Social medial workshop irex arabic
Social medial workshop irex arabicSocial medial workshop irex arabic
Social medial workshop irex arabic
 
Digg For Victory
Digg For VictoryDigg For Victory
Digg For Victory
 
Online Communities: How to encourage involvement
Online Communities: How to encourage involvementOnline Communities: How to encourage involvement
Online Communities: How to encourage involvement
 
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Media
 
Social Networking Media. How the software authors should use it?
Social Networking Media. How the software authors should use it?Social Networking Media. How the software authors should use it?
Social Networking Media. How the software authors should use it?
 
20090420 Social Media For E-tail
20090420 Social Media For E-tail20090420 Social Media For E-tail
20090420 Social Media For E-tail
 
CENTURY 21® Social Media Initiatives 2010
CENTURY 21® Social Media Initiatives 2010CENTURY 21® Social Media Initiatives 2010
CENTURY 21® Social Media Initiatives 2010
 
Bdi.Nyc.07.21.10.Gentile
Bdi.Nyc.07.21.10.GentileBdi.Nyc.07.21.10.Gentile
Bdi.Nyc.07.21.10.Gentile
 
CENTURY 21Social Media Initiatives 2010
CENTURY 21Social Media Initiatives 2010CENTURY 21Social Media Initiatives 2010
CENTURY 21Social Media Initiatives 2010
 
The Power of Web Community and Social Media
The Power of Web Community and Social MediaThe Power of Web Community and Social Media
The Power of Web Community and Social Media
 
KBB Social Media
KBB Social MediaKBB Social Media
KBB Social Media
 
Social Media Speaks Out - July 2014
Social Media Speaks Out - July 2014Social Media Speaks Out - July 2014
Social Media Speaks Out - July 2014
 

Último

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 

Buildex conference 2011 social media

  • 1. Social media for customer service and promotion Drew Geldart Marketing Manager @DrewGeldart
  • 2. Your website is irrelevant
  • 3.
  • 4.
  • 5.
  • 7. Have goals that make sense for your business
  • 8.
  • 9.
  • 10.
  • 11. Communication Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress, ExpressionEngine, Xanga Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter Tumblr, Posterous Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut, Ozone, Xing, Bebo, Bigtent Business networking: LinkedIn Events: Upcoming, Eventful, Eventbrite, Meetup.com
  • 12. Brand Monitoring Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts Social media analytics: Radian6, Sysmos Information aggregators: Netvibes, Twine, Hootsuite Collaboration Wikis: Wikipedia, PBWorks, Wetpaint Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike Social News: Digg, Mixx, Reddit
  • 13. Multimedia Photography and art sharing: Flickr, Photobucket, Picasa, Smugmug Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU Music and audio sharing: Myspace, The Hype Machine, Last.fm Presentation sharing: slideshare, scribd, prezzi (slide creation and sharing)
  • 14. Reviews and opinions Product reviews: epinions.com, Mouthshut.com Business reviews: Customer lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville Entertainment Media and entertainment platforms: Cisco Eos Virtual Worlds: Second Life, The Sims online Game sharing: Miniclip, Kongrgate
  • 16. Don’t have the resources My customers aren’t on social media There’s no ROI
  • 17.
  • 19.
  • 21. “Open Brand” culture Participation Dedicated resource Integrate measurement & ROI
  • 22. Consumer audit and a content audit Define your goals Select social media websites to engage in Rules of engagement
  • 23. Editorial calendar Understand community principles Start conversations to get feedback Game plan for potential risks
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. It’s not all about you Know what you want to improve Have a plan and share it Monitor, engage, adjust, evolve
  • 33. Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroup Today’s presentation: Slideshare.com