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Semelhante a DIGITAL MARKETING.pdf
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DIGITAL MARKETING.pdf
- 2. What is digital marketing Benefits of digital marketing Digital marketing measurement Components Conclusion
- 3. DEFINITION Digital marketing is an umbrella term of the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones.
- 4. DIGITAL MARKETING BENEFITS OF DIGITAL MARKETING GLOBAL REACH LOWER COST EASY TO LEARN ANALYTICS AND OPTIMIZATION
- 5. Digital marketing metrics arev the key performance indicators (KPIs) used to measure the success of a busniess's marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. DIGITAL MARKETING MEASUREMENT
- 7. SEARCH ENGINE OPTIMIZATION The goal of SEO is to enhance organic traffic to your business site. (SEO) refers to a number of strategies designed to boost your rankings in online search results
- 8. SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
- 9. EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
- 10. SEM Search Engine Marketing Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Display network Video network Universal App
- 11. YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach.
- 12. PPC PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.
- 13. FACEBOOK Ads Facebook Ads is the native advertising (paid media) platform offered and developed on Facebook. Advertising across Facebook's properties is done on a self-serve basis. The ads platform is designed to give everyone the ability to advertise to anyone on Facebook, Instagram, and the Audience Network.
- 14. The research and practice of digital marketing is improving with the advancement of technology. The advancement in technology fosters multifaceted opportunities and at the same time poses unprecedented challenges for the marketers. Marketers make use of Digital Portfolio as a platform to promote a professional brand by defining the product in a manner that adds credibility. Research highlights that B2B buyers dislike cold emails and calls, hence, Digital marketing allows enough provisions for finding the right people through its streamlined search engine and connections (Korda, Holly and Zena, 2013). In the present era, buyers expect knowledge that offers potential solution to their product related problems. The strong visibility of the organization or the brand through digital marketing allows the consumers to develop perceived knowledge about the brand. By the spread of word of mouth and getting recommendations from their connections assist the users in making active decisions about purchasing.