1. c a pa b i l i t i e s + s e r v i c e s
ROI - D r i v e n I nt e g r at ed Mar ke t in g s in ce 1997
about
© KarmaCom Inc.
KarmaCom fuses highly creative marketing strategy with new technology applications, helping clients connect the
dots between traditional and new media marketing and promotion. Our wholistic and strategic combination of
ROI-driven new technology with good karma marketing savvy helps brands, celebrities, products, services and web
portals increase sales, amplify engagement, enlighten, entertain, and measure success.
info@karmacom.com
c o n ta c t :
Karma Martell
718 488 7810
info@karmacom.com
www.karmacom.com

2. 1
2
I n te ractive / Mark et in g
P u b l i c R e lat i ons
PR Campaig ns , Strategies a nd Im plem entation
Interactive Marketing encompasses an ever-growing array of tools and
techniques that foster engagement, prospect building and lead conversions. All our campaigns are customized. We do not own a cookie cutter.
Award-winning PR Campaigns
Twice cited by PR Newswire for industry excellence
inc luding but no t limited to:
• Drive-to-Web traffic building
• Search Engine Optimization and Marketing
• Viral Marketing and Incentive Building
• Blog and Social Media Marketing
• Content Writing and Development
• Email Marketing and Electronic newsletters
Including Video Email, List Building, Landing Page Strategy and
Development and A/B Split Testing
• Video Marketing
• Mobile and Out of Home creative development
and marketing
• Webinars
• Virtual Trade Shows
© KarmaCom Inc.
info@karmacom.com
•
•
•
•
•
•
•
•
Recognized Excellence in Feature Press Release writing and distribution
Electronic and traditional press kits
Customized media pitch lists
Media Relations
Media Training
Video/Multimedia News Releases
Satellite Media Tours
Search optimized Interactive PR campaigns and strategy
Our campaigns are designed to produce tangible ROI and encourage
viral engagement online and off. Our techniques include search
optimized copywriting, and are drive-to-web focused; whether that focus
is a web site, landing page, social media portal or blog.

3. 3
So c ial Media
KarmaCo m h a s b e e n a c ti ve i n so c i a l m e di a si n c e 2 0 0 5 . De l i ve r a b l e s
include cr a f ti n g str a te g y, c re a ti n g c o n te n t, b u i l di n g a n d e n g a g i n g
audiences a n d m e a su r i n g e f fe c ti ve n e ss o f so c i a l m e di a .
L et us de si g n a str a te g y a n d c a m p a i g n ta i l o re d to yo u r go a l s a n d
market, o n th e p l a tfo r m s m o st su i ta b l e fo r yo u r tr a de .
made by Guido Rus
www.de-rus.nl
© KarmaCom Inc.
info@karmacom.com

4. 4
Advert is in g
Cro s s -Me dia Adve rt is in g Campaig n s an d Strategy
•
•
•
•
Ad plan (print, broadcast,
interactive and out of home)
Traditional and online media buys
and placement
Direct Mail, Email and vMail
Campaign creative including
copywriting, print, multimedia,
rich media, broadcast
•
•
•
•
•
Flash animation and flashmercials
Banners, interstitials,
electronic text ads
Click-to-Call technology
CPA, CPC, CPL, CPM, Co-reg, etc.
Professional Photography
and Video Production
KarmaCom has created advertising for just about every media. In 2011, we entered into
a strategic relationship with CBS New York and their U.S. affiliates. Using the strength
of our relationship and rate scale with CBS, we work closely with their business
development team to put together value-added cross-media packages. These campaigns
pack the power of web, social media, local and national broadcast, digital channels, talknews, music radio and more.
© KarmaCom Inc.
info@karmacom.com

5. 5
6
Tr a ditional Marke ti n g an d B ran din g
Bu s i ne s s D e v e lo p m e nt
i n c l u d i n g b u t n ot limited to :
•
•
•
•
•
•
•
•
•
•
•
Brand development and strategy
Brand Identity
Buzz and WOMMA marketing
Guerilla and grassroots marketing strategies
Competitive and market research
Creation and execution of marketing communications collateral and direct mail pieces.
Expert copywriting and editing for both B-to-B and B-to-C campaigns.
TM
S
C
H
O
O
L
O
GetGo
Ri.de
F
TM
S
C
H
O
O
L
O
F
TM
© KarmaCom Inc.
info@karmacom.com
Business Plans
Strategic partnerships
Strategic Alliances
Product Placement

6. 7
E v en t Manag emen t an d Spon s o rs h i p s
From a luncheon to a l a r g e c o n fe re n c e o r v i r tu a l tr a de sh ow, we c a n h a n d l e yo u r
event at ever y st a g e - - f ro m i n c e p ti o n to c l e a n - u p. O u r e x p e r i e n c e i n p l a n n i n g ,
promoting and exe c u ti n g eve n ts, so u rc i n g sp o n so r s a n d h i g h - c a l i b e r s p e a ke r s , a n d
d riving attend ees h a s a l o n g h i sto r y.
P leas e see our adde n du m o n E ve n ts fo r m o re de ta i l e d i n fo r m a ti o n .
© KarmaCom Inc.
info@karmacom.com

7. 8
9
Web and Dig ital De velo pmen t
h o s t i ng
an d c a m pa i g n m a nag e m e nt
Our NY Metro Creative Team includes designers,
programmers, UI and application developers.
For projects requiring special skills and larger –scale web
site and application development we work closely with
two strategic partners:
ClemStar in Montreal, CA, and
Kenova Technologies in New Jersey
Both companies have local teams as well as teams in India.
We approach all web and digital development from
a marketing perspective. To insure your project starts
and remains on-point and audience specific, we create a
content map and site architecture based on client inquiry,
industry vertical and search engine research.
*Web site case examples and case studies available upon request.
© KarmaCom Inc.
info@karmacom.com
We host clients’ multimedia on Clemstar’s CDN to
insure rapid, on-demand download from any system in
any location.
Business applications are hosted and developed on
Kenova Technologies’ servers.
KarmaCom has a dedicated server with a top tier
provider located in Chicago. We host short term client
promotions as well as smaller client web projects on our
server.
Content Management and website updates are available
on a quarterly arrangement and are mostly handled by
our NY area programmers.

8. 10
Dig ital Vid eo an d Au dio Pro du c ti on
Smartphones, Tablets and Notebooks have reached mass market penetration levels.
Digital Out of Home flat screens, touchscreens and other media now reach consumers in transportation hubs,
malls and even the corner coffee shop.Video campaigns are no longer an option, they are a necessity.
• Professional caliber High Definition Video Shoots:
• Digital audio recording and production
• Animation
• Script writing
• Original Scores and Jingles
• Podcasts and Vodcasts
© KarmaCom Inc.
info@karmacom.com
- Admercial to full Documentary
- Editing and Production