MRIA 2015 National Conference: Storytelling - Insight to Impact

http://conference2015.mria-arim.ca/

What will be different in 2015?
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National Student Competition, 9 teams competing
for $6000 in prizes!
“Elevator Pitch” competition among exhibitors!
Two opening parties on Sunday May 24!
Over 40 exhibitor booths!
Baristas, dessert bars, live entertainment and door
prizes!

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What will you experience?
Create your own conference story with selfie-sticks!
Ted Talk format concurrent sessions! Over 70 speakers total!
Gala Dinner sponsored by Ipsos!
‘White is the New Black’
An event app sponsored by Research Now to keep you in-the-
know!
Keynotes from industry-leading storytellers!

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These Shapes Can
Illustrate Ideas Differently
Look who’s coming! Over 30 client speakers!

Keynote Speaker
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Marie Wolfe - Unilever Global Director of Research Innovation
What is i? Transforming Market Research from a
Cog in the Wheel, to be the Wheel
Marie is the Global Director of Research Innovation for Unilever,
working to revolutionize the way the industry approaches consumer
research. Leveraging her lifetime love of technology and
entrepreneurship, Marie works primarily with technology start-ups,
front edge suppliers and academia to help build the future of
consumer research together. Marie has proudly worked for Unilever
for ten years across a wide range of insight roles, brands and offices.

Keynote Speaker
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Paul Smith - Corporate Trainer in Leadership and Storytelling Techniques
Lead with a Story: Crafting Business Narratives
that Captivate, Convince and Inspire
Paul Smith is a popular keynote speaker and corporate trainer in leadership
and storytelling techniques, and former executive and 20-year veteran of The
Procter & Gamble Company. He is also the author of the best selling
book Lead with a Story: A Guide to Crafting Business Narratives That
Captivate, Convince, and Inspire, already in it’s 5th printing in the U.S. and
published in six languages around the world.
His work has been featured in The Wall Street Journal,Time Magazine, Forbes,
The Washington Post, PR News, Success Magazine, CIO Magazine, Investors
Business Daily, Marketing Research Magazine, the American Banking
Journal, and London’s Edge Magazine, among others.

Keynote Speaker
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Kristin Luck - Serial Entrepreneur & Growth Hacking Expert
Storytelling: From Insights to Impact
Ranked as one of the top 100 sales and marketing experts to follow on
Twitter, Kristin Luck is a serial entrepreneur and a globetrotting keynote
speaker on technology and innovation. She’s a futurist and growth hacking
expert, specializing in nontraditional marketing and branding strategies, and
is a regular contributor to both the commercial (Fast Company, Forbes) and
academic press (Research World, Journal of Brand Strategy) where she
explores emerging marketing and research methods.
As an industry, the overload of data now available to us as researchers has
made us more reliant than ever on numbers and less engaged with delivering
value to our clients in truly meaningful ways. How, as researchers, do we
move from delivering insights to creating truly impactful storytelling
experiences for our clients? Learn from one of our industry’s best storytellers
the tips and tricks you need to know to create real meaning from data and
deliver unparalleled brand insights.

Keynote Speaker
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Lisa Ritchie – Scotia Bank SVP, Customer Knowledge and Insights
Storytelling: From Insights to Impact
Lisa Ritchie is the Senor Vice President of Customer Knowledge and Insights
at Scotia Bank. With over 20 years of experience between the financial and
research industries, she brings both client-side and supplier-side experience
to the table. She is responsible for identifying, measuring and reporting on
customer knowledge and enhancing the Bank’s insight into each customer’s
holdings, attitudes and behaviours for business lines, channels, and key
segments.
This includes:
• Customer Loyalty Measurement
• Market and Global Brand and Marketing Communication Research
• Consumer Insights and Trends
• Enterprise Data Warehouse and Information Management
• Decision Analytics and Sciences
• Customer Interaction Management and Measurement

And more…
• If you want to be in the Theatre then you need to be theatrical: Steve Levy, COO, Ipsos
• Dropkicking 10 Big Data Myths: Annie Pettit, Chief Research Officer, Peanut Labs
• The Leadership Contract: Vince Molinaro, Knightsbridge
• Research Automation – The Future is Now: Steve Mast, President, Delvinia
• Death by Survey Length: Scott Megginson, President, Millward Brown Canada
• Making Millenial’s Lotto Dreams Come True: Dine Discoveries & OLG
• TV is Dead, Or is it Really?: Michael Rodenburgh, VP, Ipsos
• A Village Tells a Story: Rogers
• The Ties that Bind: Kellogs & The Sound Research
• Dynamic Storytelling: Rudy Nadilo, President, Dapresy
• Superbowl Ads: Are they worth it?: Steve Mossop, President, Insights West
• Same Story, Many Different Ears: Robin Brown, Environics
• Fifty Shades of Value: Christie Christelis, Consilient
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Over 70 speakers total! Here’s a peak.

Thank you to our Sponsors!
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Pinnacle Sponsor

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Platinum Sponsors

12
Gold Sponsors

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Silver Sponsors

14
Bronze Sponsors

MRIA 2015 National Conference: Storytelling - Insight to Impact

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