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Andisa ntsubane microsoft amplify the future digital life conference january 2012
1.
2.
WE ARE ABOUT
TO START….
3.
4.
Pope Julius II
5.
The Sistine Chapel
- St Peter’s Basilica
6.
Michelangelo Buonarroti
1475 - 1564
7.
• • •
8.
• • •
9.
• • • •
10.
• • •
11.
12.
13.
14.
15.
16.
“A suicide hotline
is where they talk to you until you don’t feel like killing yourself. Exactly the opposite of Telemarketing” Dana Snow
17.
TODAYS WORLD.
18.
Sales
Mkt Digital Mkt
19.
20.
AFRICA RISING
21.
22.
Nigeria/Lagos 2010
23.
Mobile is working
24.
We’re absolutely passionately
addicted to phones - we take them everywhere
25.
Everywhere……..
26.
Everywhere!
27.
28.
29.
30.
NATURAL MOMENTS
31.
32.
33.
34.
PLATFORMS EXIST –
GET CREATIVE
35.
If Twitter and
Facebook existed in the 50’s - Apartheid would have lasted 3 weeks David Kau
36.
• • • • • • •
37.
38.
39.
40.
41.
42.
TOWARDS BRAND LOVE
43.
SOME MISTAKES ALONG
THE WAY - VALUE PROPOSITIONS: SALT - NAMING CONVENTIONS - REVIEW LSM’S
44.
One-to-Many
One-to-One Trialogue
45.
Relationship Building vs
Relationship Influencing Personal Messaging vs Messaging in a Personal Space Database vs Community The Customer becomes the Marketer The Hunter becomes the Hunted
46.
47.
48.
RIGHT BETS
49.
Innovative Products
50.
Innovative Products
51.
Innovative Products s
52.
Our Unique View:
Businesses Services Software enterprise consumer Live Live Devices
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