1. Sharkiyah FC
Final Group Project
FIFA/CIES

2. CIES DREAM TEAM
• Who is the dream team?
• Amr Moustafa, Emad Farouk, Karim Fathi, Moustafa Tantawi, Omar Abdallah, Safia Abdel Dayem
• What did we do?
• Formed a task-force to explore the possibility of the Sharkiyah district bidding for a license to complete in
the Egyptian Premier League.
• Why?
• To provide the Sharkiyah government, and the EFA with the appropriate level of detail
• Also, for innovative recommendations for the establishment and operation of a Sharkiyah based
Egyptian Premier League team

3. Business Case
Development
Development has been influenced by:
key government strategy
policy and planning documents
closely aligned to respective state and national football association strategy
and policy

4. WHO IS
THE
EFA?
• The Egyptian Football Federation
• Governing body of football in Egypt
• Manages the Egyptian Premiere league
which represents 19 teams

5. Alignments
Are between state and federal government policy and a Sharkiyah district team in the following areas:
Development and success of elite sport in Egypt, and Community
building the capacity of national sporting participation in sport,
organizations
recreation and
physical activity, and
the building of
community sport
Provision of community role
Focus on driving
models and leaders in sport
economic growth
through
infrastructure, skill
development and
innovation

6. Ultras Mentality in
2007 increased
EFA
and the
supporters for clubs
Premier
League
Clubs are struggling
financially due to the
revolution

7. Market Research
Performed in Sharkiyah prior to and during the business case formation has
indicated strong public support for the Sharkiyah district team
Used to build attendance and membership models and was undertaken in
April 2012
* Indicated that 43% of respondents claimed they would attend
games, or would be likely to attend during the first season in the
Premier League.
* A number of 86% stated that they were sure of attending the
game if it was against Ahly, Zamalek or Ismaily.
Continued research indicated that 39 % of respondents claimed that they
would become members if there were more quality facilities

8. STATE GOVERNMENT
FUNDING
Sharkiyah government is vital because:
Current financial difficulties of teams caused the EFA to seek strong guarantees from
any prospective bid
A government supported bid is considered an attractive proposition to the EFA
Research suggests that private investment in a Egyptian Premier League
team would be limited without government support
Research suggests that private investment in a Egyptian Premier League team would be limited
without government support
Many of the companies spoken to were waiting for the state government to take the lead in supporting the bid
State government funding could take on many forms including financial
guarantee or underwriting, principal sponsorship or annual grant.

9. Stadium Economics and Match Day Venues
The 2011-2012 Egyptian Premier League fixture consists of 36 weeks of
football
The district currently has a stadium, which is owned by the Public
University of Sharkiyah
It is a 20,000 all seater stadium
Average home game attendance of 15,322 spectator
Total annual attendance for season home games of 551,231 spectator

10. ECONOMIC VALUE
1
Provide direct employment opportunities and own
income and expenditure for the local state AND by
using 50 permanent full time staff, the club would
have an annual turnover of 10 million EGP
2
Having 18 home games in Sharkiyah
would generate an amount of money to the
economy by encouraging new business
and enterprises to open around the
stadium and club area.

11. CHOICE OF
Sharkiyah dis
citi
es
cap in Sh
Pop
u
trib lation
ute
d o is
ve
Its co ital ark r 8
nside
The total area of red t is Z e
of co
tton o be
the c aga ya,
Sharkiyah is 4,911 Egyp and
grain ente zig
t, as trade r
km2, about (1,610 large
cotto of
sq mi). exist n fac
there torie
. s
Sharkiyah has the 10th of
Ramadan city, which is a
of production city that has many
eh ome
lso th da
zig was a sw ho ha The
factories.
Zaga mer chant o trad
e
citiz t ot a
an er t l po
Europe si n ord ens
,w pul
of office th e We
st. ith atio
n
lot ap
cot t on t o opu of Sha
lati rkiy
on
per den ah is 1
sity 2
km
2. of 2 ,000,0
,30 00
0 ci
tize
ns

12. S W
• 2nd biggest govern ate in Egypt • History of depression in the league
• 80 km from Cairo • Not a rich govern ate
• Football is the priority sport • Not many local sponsors
• Big number of youth play football • Narrow minded minds in sports
• Good infrastructure for sporting
facilities
O T
• Big population • The current situation
• Many talented players • Sports Law
• No competition • Companies law
• Government support for private • Illiteracy
sectors

13. R T
P O
S 1
Known for their preparation and training of horses.
Sharkiyah actually produces about 80% of all horses in
IS M Egypt. An annual worldwide event is held in September
R
and all countries who are interested in pure Arabian
U
horses participate.
T O
2 The Sharkiyah hockey team is one of the best teams in Egypt and Africa in terms of
number of competitions won, that reaches 12 consecutive African championships.
3 Sharkiyah is also home to football star Emad Moteb, as well as Ayman Abdel Aziz, who had a
long journey in Turkish clubs.
4 Sharkiyah is also involved in sports such as badminton and three players
in the Egyptian national team.

14. INCOME
STATEMENT

15. EXPENSES
STATEMENT

16. TOTAL
RESULT

17. Marketing &
Communications
Media Ma
rke
Com ting
Relations mu
Gove nica
rnme tion
and Media nt s.
Rela
tions.
Partners.
FFA Relations.
s.
e Re lation
at Com
C orpor mu
nity
Rel
atio
ns.

18. Structure
Board of Directors
Chairman of the board of directors
General Manager

19. Structure

20. “THE” EVENT

21. In order to establish a club, a festival should take place in order to increase awareness of our brand.
After brief research the following people were born in the Sharkiyah governorate:
• Amr Diab: Famous Egyptian singer
• Hamada Helal: Famous Egyptian singer and actor
• Sir Magdy Yacoub: Famous heart surgeon, known worldwide
• Farid Mohamed Khames: Oriental Weavers owner, economist
• Cirque Du Soleil
In order to make the event successful these the above 5 must be involved in one way or another.
The event will be a football jubilee between Sharkiyah FC and a combination of players from Ahly and Zamalek. .
Sir Magdy Yacoub will be guest speaker for the event to highlight on the importance on sports and health
Then Mohamed Farid Khamees, in which he will be offered to handle the sponsoring of the event from A-Z. The president of the club and the
mayor of Sharkiyah will have a meeting with him in order to persuade him into taking the event, in order to repay for the city that saw his
growth and prosperity.

22. COMMUNICATION
THERE ARE 2 TYPES OF COMMUNICATION:
INTERNAL EXTERNAL
External communication is any communicative
Communication between stakeholders, staff,
effort specifically for people and organizations
anyone who is within the company
operating out of our club
Create an intranet or in house
Advertising
system
Increase employee loyalty PR
Market internally Direct Sales
Create an internal telephone system Sales Promotions
Work on team work and team
Social Media
building
Motivate everyone

23. SOCIAL MEDIA
FACEBOOK: www.facebook.com/SharkiyahFC
TWITTER: www.twitter.com/SharkiyahFC
YOUTUBE: www.youtube.com/SharkiyahFC
WEBSITE: www.SHARKIYAFC.com

24. Legal Aspects
to CONSIDER
The FIFA’s list of the Rules and Regulations and the professional clubs’
licences.
A list of the African Football Confederation (CAF) Rules and Regulations and the professional clubs’
licences.
A list of Rules and Regulations from the Egyptian Football Association (EFA
Egyptian Sports Law (the governing body sports law)
General Egyptian Law and Labour Law
The clubs tax file and their relationship with taxes
Contracts:
- A declaration of the founding of the club
(incorporation and partnership)
- Contract of land owned by the club
- Contracts for procurement
- Contracts for workers

25. RECOMMEDATIONS
2
Law 77 created in 1971 and was All contracts
The relationship between the
1 3
amended in 1979 and in 2010, is to between the club
club, players, management and
be changed to allow investments in and stake holders
technical team should be a
sports so that individuals that invest should be clear to
professional one.
their money in clubs can actually all parties in
profit from it. accordance with
local law.

26. THANK YOU
QUESTIONS?