13. • Facebook
• Twitter
• Sina Weibo
• Google+
Content
• Social Performance Benchmark
• Social Tracker
• Social Publisher
• Campaign Manager
• Social Ad Manager
• Social Loyalty Manager
15. • Facebook Brand Report
• Facebook Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience Growth
• Influencers
• Top influencers by Likes
• Top influencers by Comments
16. • Engagement
• Facebook Brand Report • Likes
• Facebook Competitive Report • Total Daily Likes
• Average Daily Likes
• Market Share by Likes
• Comments
• Total Daily Comments
• Average Daily Comments
• Market Share by Comments
• Wallposts
• Top Wallposts by Likes
• Top Wallposts by Comments
• Total Likes by Wallpost Post Date
• Total Comments by Wallpost
Post Date
• Albums
• Top Albums by Likes
• Top Albums by Comments
17. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Sina Weibo Analysis
• Performance Indicator
• Analysis Summary
18. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience
Growth
• Market Share by Audience
19. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Engagement
• Reposts
• Average Daily Reposts
• Comments
• Average Daily Comments
• Top Posts
• Top Posts by Reposts / Comments
25. • Google+ Brand Report
• Google+ Competitive Report • Engagement
• Plusoners
• Total Daily Plusoners
• Average Daily Plusoners
• Market Share by Plusoners
• Replies
• Total Daily Replies
• Average Daily Replies
• Market Share by Replies
• Wallposts
• Top Wallposts by Pluoners
• Top Wallposts by Replies
• Total Plusoners by Wallpost Post Date
• Total Replies by Wallpost Post Date
26. • Top Wallposts
– Facebook, Sina Weibo, Twitter, Google+
• Within the same industry
• worldwide
34. Sina Weibo Fanpage design
• Background
• Icon
(Sample icons from Harbour City
and 飲食天王 in China)
(Sample background designs from Quaker and Lancome)
35. SINA Weibo Fanpage management
Interactive wall feeds
Interesting photo sharing
Feeds about hot topics
With Chinese-style tone and
languages (Simplified Chinese)
Professional words filtering
(especially the medical-related words)
Handling negative word-of-mouth :
– by discussing something and/or other
interesting
topics to drive and draw his/her
attention
36.
37. SMB tracker (Facebook – Post-campaign Report)
Track the users engagement
– No. of times used for each application
– The interest of fans
– The loyalty of fans
– Age group breakdown
– Top participants by no. of friends
– The potential influence of participants
– The interest of fans
42. Mobile App.
Mobile Ad. banner
• Login with facebook / weibo
account
• GPS – location based message
blast / tourist spot
• Spots / products directory (with
search function)
• Programs / Events / Reservation
Schedule / function
• Coupon/ gift redeem
• Mini games
• Latest promotions / news
• Link with SMB tracker services
43. NP360 – Mobile
WAP site
Fit mobile environment WAP site
Enrich information
Mobile apps ad banner
Location based
SMS blast
Crazy Ad/ banner Ad
in Mobile Apps
48. Lucky Draw Campaign
Lucky Draw Campaign – Tracked by SMB
The second application, a lucky draw, was tracked by Social Media Broadcasts’
tracking engine to better ascertain the campaign’s success and to generate
participant reports for future analysis.
49. Campaign Result (2/8/2011 – 4/9/2011)
Launch date: 2 Aug 2011 Campaign end date: 5 Sep 2011
Fans: ~2,500 2,500% Fans: 62,678
Link: http://www.facebook.com/keewahHK#!/keewahHK?sk=app_213111852073774
61. Circle K Hong Kong -- A long-term and loyalty customer
CASE STUDY
62. Marketing Campaign
CIRCLE K –
OK Fun Marketing Campaign
The Solutions :
Facebook, Mobile app and Mobile app
banners
March 10 to March 21
1 week
54.1% 18,500
12,000 (6,500)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Surpassing their main competitor
by over 3,000 fans
63. Facebook Apps
CIRCLE K –
<iLike> Marketing Campaign
The Solutions :
Facebook app + WAP page
Lucky draw campaign on Facebook
Fanpage
Sept 9 to Oct 19
46.2%
54,984 (25,427) 80,411
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Total Players : 31,150
Highest Fan Growth in 1 day : 1,047
64. Facebook Apps
CIRCLE K –
<OK便利店「反斗大獎賞」>
便利店「反斗大獎賞」
便利店
Marketing Campaign
The Solutions :
Facebook app., WAP page and
Facebook ad.
Lucky draw campaign on Facebook
Fanpage
Nov 17, 2011 to Jan 4, 2012
39.3% (as at Dec 22, 2011)
114,964
82,539 (32,425)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
66. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
The Solutions :
Facebook app, wall posts
management , Facebook ad., print ad.,
SMB tracker services
QR code linking with Facebook
Fanpage
Oct. 8 – Oct. 31, 2011
16.7%
2,699 (451) 3,150
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
67. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
Bilingual Facebook ad.
Bilingual wall posts management
Total no. of posts : 26 posts
205 likes, 83 comments, 29 shares
68. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
eDM
Print ad
HK Headline
New Monday
AM730
Oriental Sunday
69. Facebook Apps
Gala Place–
.
“Go Gala.Go Trade” Marketing Campaign
The Solutions :
Facebook app, wall posts
management, Facebook ad, mute-HD
and SMB tracker services
QR code linking with Facebook
Fanpage
Nov. 1 to Dec. 31, 2011
82.7% (till Dec 21, 2011)
2,602 (2,151) 4,756
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
70. Facebook Apps
wall posts management
Gala Place– 12 posts
.
“Go Gala.Go Trade” Marketing Campaign 254 likes, 182 comments, 40 shares
(Comparative total
number of “Likes”)
(Comparative total
number of
“Comments”)
(Comparative total (Comparative total
number of “Likes”) number of “Comments”)
75. Website design
• Website design
– support flash production
– Translation services
– Photos retouch and
editing
– Links with Facebook,
Weibo, etc
– Website maintenance
– Link with SMB tracker
services
76. Translation services
• Traditional Chinese, English,
Simplified Chinese, etc
• Professional words filtering
(for different target groups)
• Editors / translators from Hong
Kong and mainland China
Sample page from life.fourseasons.com
78. E-card & E-game
Customized e-card by users
(Sample)
Our Flash for the year of dragon:
http://www.youtube.com/watch?v=13TTe9W9Qoc&feature
=youtu.be
Flash Game (Sample)
79. 720 degree tour
Enhance visitors experience
– 720 degree tour preview (with darizi720 engine) http://darizi720.com/
– Can pin point the shop/spot with information
– Can go into rooms/shop/different floor
Sample photos from http://darizi720.com/