4. “Creativity is fuelled by Culture and Code”
AOL
Photo Credits: timg.com/vi/rsrV-XvE-1U/maxresdefault.jpg
5. Lions Innovation is a festival within the
festival that takes place for the first time
during Cannes Lions week. It’s a unique
two-day event where data, technology and
creativity will intersect.
Today, data and technology are driving
creative solutions in ways never seen
before, and at a rate that’s unprecedented.
Photo Credits: Cannes Lions and Mish Fletcher
12. “As people become more aware and
engaged around climate change and
societal inequality, they are increasingly
holding businesses and brands who
aren’t part of the solution to account.
Brands need to have more depth and
breadth to engage consumers.
Connecting purpose to purchase.”
UNILEVER
Photo Credits: http://i.ytimg.com/vi/7L2tfBmC4I4/maxresdefault.jpg
13. Glass Lion – The Lion for Change
recognises work that implicitly or explicitly
addresses issues of gender inequality or
prejudice, through the conscious
representation of gender in advertising.
NEW FOR 2015: GLASS LION – THE LION FOR CHANGE
14. Whisper – Glass Grand Prix (and more)
Photo Credits: Netimperative.com
15.
16. THE GREATER GOOD
Conversations, seminars and awards (for unbranded campaigns) celebrating ‘The
Greater Good’ were a highlight at the Cannes Lions 2015
Al Gore on Climate Change Monica Lewinsky on Cyber Bullying Jamie Oliver on Trust & Education
Photo Credits: Pagesix.com, The Daily Mail and Andrew Parsons
17. EVERYONE IS CREATIVE
Cannes Lions is becoming a festival that celebrates creativity as a whole, no matter
where it comes from. Testament to this are three Grand prix winners this year.
Google Cardboard – Mobile Grand Prix Soundcloud – Radio Grand Prix Apple – Outdoor Grand Prix
Photo Credits: www.marketingmagazine.com, The Drum and clearchannel.co.uk
18.
19. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World
20. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World
21. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World
22. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World
23.
24. Great Work …
Doesn’t shy away from data, it embraces and simplifies
Uses Artificial Intelligence, Virtual Reality and technology to enhance
Doesn’t overcomplicate, it simplifies
Has a purpose, gives something in return
Can come from anyone, anywhere!