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How To Make Your Content Move A Crowd
- 1. Make Your Content Move the Crowd 24 content ideas you can implement today. © Karen McFarlane for KarenMcFarlane.com
- 2. How do you encourage buyers to buy?
- 3. Make It Their Idea! Ready To Buy
- 4. How Do You Make It Their Idea?
- 5. Stop Selling! Start Educating!
- 6. Provide Meaningful and Relevant Content based on Buying Stage
- 7. There are 3 core buying stages: Stage #3 Showcase Your Expertise Stage #2 Present Solutions Stage #1 Educate Your Buyer
- 8. Stage #1: Educate the Buyer About the Problem Research Reports Benchmark Reports Blogs News Articles Press Releases Podcasts
- 9. Stage #2:Present Solutions To the Problem Best Practice Guides How-To Guides Handbooks Webinars PowerPoint Presentations
- 10. Stage #3: Showcase Your Own Expertise Success Stories Case Studies Testimonials Product Tours Total Cost of Ownership ROI Business Cases Collateral Sales Decks
- 11. (20) Social Media, (21) Website Copy, (22) Email (22) and (23) Videoprovide value in all three stages.
- 12. 24. You (and your team) are you own best advocate!
- 13. Make Your Crowd Move To Your Beat! For help, contact Karen McFarlane at www.karenmcfaralane.com.
Notas do Editor
- The trick to getting buyers to buy is to turn it into their idea. Don’t push your products or services onto your potential customers. Instead let them find you by providing great marketing content that educates them on problems they currently have or ones they didn’t even know they had.